SoftSheen-CarsonDark and Lovely Ultra Vibrant Permanent Hair Color Go Intense Hair Dye for Dark Hair with Olive Oil for Shine and Softness, Spicy Red

Great quality of hair dye, did not give me any headache. The smell is not bad either.

Dark and lovely colors and makes hair really soft and vibrant.

I have always loved Dark and Lovely products.

Personally, I like this dye and I will purchase it again. I have Locs in my hair and I brought 4 boxes because my Locs are on the thicker side. We opened all 4 boxes but only used 3 1/2. I let it sit for 35 minutes but some areas were still black so next time I will sit a little longer. My hair was a little dry after dyeing but that is expected.

My color did not come out as bright as pictured on the box my hair is really dark so I may have needed a lifter. Any who I am extremely happy with the product and results, it is indeed a very pretty red.

Content leaked all out of the package, I knew it was going to be something when my package came a day late. So annoyed 😤

I am impressed with this formula. As someone with dark brown hair who likes to add color, I approve of this product. Im loving my cherry red color. The product mixture did not trigger my breathing issues as some do with their potent chemicals. Dye mixed easily and fast, color is almost instant when adding into hair. Hair was soft as I was rinsing the product out, no resistance. The conditioner was nice, smelled great and left my hair soft. I had lightened my hair in a prior dye job so the color may seem a bit lighter but my roots are a nice dark cherry. I really do love this product.

I use to have my hair coloured st the salon, but started to do my own color last year. I have dreadlocks and I recently cut 6” to bring them back to shoulder length. My natural hair color is black, but have been wearing a dark blonde color for awhile. I also have gray that frames my face and some throughout the locs. The last color used was burgundy and it was a different brand.I truly like the color shown on the box and when looking at the expected color on the back of the box I was excited about using this color. Because my hair is locked, I had to use 2 boxes to get full coverage. To try to achieve a lighter color I decided to leave the color in fir 50-55 minutes. After washing, I could see some of the blonde, but it was nothing like the dark to golden color on the back of box. My gray was covered only 50% which was also disappointing. I can say after washing and conditioning my hair was soft. I know some products do leave my locs a little brittle. I’m on the fence about recommending since the color may work better in natural (non-loc) or straight/permed hair. I may give the product another try, if so, I would need to use 3 boxes, leave on longer, and try a lighter color.