Social Media for Fashion Marketing: Storytelling in a Digital World (Required Reading Range)

I added this text to my curriculum this year and it has been amazing. Love the layout, lots of tools and case studies for students to learn from. Divided into six sections with color tabs to identify the sections. Helps students go from fashion history to how technology has moved into Fashion, also goes deep into social media analytics for students.

I had the privilege of being in one of Wendy's classes where we dove into the topic of social media using this book. I absolutely loved it!! The insight that readers get into the fashion industry and the social media world is awesome, especially for students! Definitely haven't found another book that includes so many interviews and examples from some of the industry's leading people! Lovedddd it!

This book does an excellent job in combining the fashion model field with being an online influencer. Most aspiring models don’t realize that they can supplement their modeling income with influencer income. It can possibly exceed the income.

Before reading this textbook I had minimal knowledge about the inner workings of Social Media Marketing. "Social Media For Fashion Marketing" is so thorough covering everything I needed to know on this subject. I would absolutely recommend this textbook to everyone, from the novice fashionista to the fashion professional. It's written in a way that is entertaining and as well informative.....100%.

This is a must read for story telling! I am in marketing and I absolutely loved this book. It offers a lot of insight for digital marketing story telling. Happy reading :)

A must read for anyone interested in social media marketing whether you're a novice or a pro!

I was looking for a book that would help boost fashion social media, not sure if this is thst book. Clearly written as a textbook, great and recent pictures, but not sure if it will aid me thr way I wanted. I only skimmed through. May still keep, as it looks like it has interesting info but...may have to buy a different book.

Got product in very bad condition, I don’t recommend it.Very Disappointing....