🎂 Color your creations like a pro—because your baking deserves to stand out!
PRECISION IN EVERY DROP - Each 28.3g jar ensures you use just the right amount for flawless, consistent coloring every time.
KOSHER CERTIFIED CONFIDENCE - Bakes with integrity—perfect for inclusive, mindful kitchens.
MINIMAL USE MAXIMUM IMPACT - A little goes a long way, giving you richer, more intense colors with less product.
VIBRANT PALETTE ZERO COMPROMISE - 8 rich, gel-based colors deliver deep hues without altering your icing or batter texture.
MADE IN THE USA TRUSTED WORLDWIDE - Crafted by Wilton, a leader in baking innovation, ensuring quality and reliability.
The Wilton 8 Gel Icing Colour Set includes eight 28.3g jars of gel-based colors that provide deep, vibrant hues without changing the consistency of cake batter or icing. Kosher certified and made in the USA, this set is designed for precision and professional-quality results, perfect for millennial bakers who demand both performance and inclusivity.
Specifications
Product Dimensions
7.1 x 14.3 x 5.5 cm; 224 g
Item model number
04-0-0030
Product Name
Wilton 8 Gel Icing Colour Set, 8 x 28.3g (1oz) jar
Allergen Information
Contains: Crustacean, Celery, Mustard, Peanuts may contain, Sesame may contain, Wheat, Molluscs may contain, Soy, Milk
Whenever I use this it never goes a dark colour? Why?
Are these suitable for adding to melted chocolate?late
Can I colour marzipan with these?
Reviews
4.6
All from verified purchases
G**C
Strong colours from the tiniest amount
Fantastic strong colours. The tiniest amount is needed - literally not even a drop, just a touch with a fine artists brush. These pots will last me forever! I've saved money using them in faux stained glass (instead of buying loads of individual colours, i just colour the clear or frosted medium); gel colour filters for a light (actual gels cost a fortune!). Absolute bargain.
M**A
Gread colours!
Very good colour. I’ve only tried them on fondant and the coverage is great. As with all - there is no right measurement to get the colour to the one you want. But from all I’ve tried these take less to make the colours more vibrant!
A**R
Best quality true colours which last for ages and easy to use
Purchased this set as had years ago and lasted for ages and in my experience gel colour gives best colour than thin liquid colours. Easy to use, nice texture which can be applied with tip of cocktail stick or skewer. Please remember when mixing colours/icing/frosting to do enough for the whole project as like paint it is virtually impossible to get same colour in two different batches. Also that colour will be slightly different when dried. Lent these to my sister for her to use with granddaughter and she was so impressed bought a set of her own. Not expensive when consider how many colours and how large the pots are compared with liquid colours available in supermarket which don't give true colours. Also can mix endless colours with selection as long as use separate skewer or cocktail stick into each pot rather than cross transfer colours.
S**N
Good quality
The quality of the product is good, it is easy to mix, and it has no flavor that affects the taste of the cake or sweets, but I did not like its packaging, it would be better if it had a packaging that would be easier to use, like a dropper, but the colors are perfect. and I am happy that it includes important colors
A**
These are popular for a reason!
The colour payoff after using these in buttercream for example - is incredible! I love how easy they are to use and that you don’t need to use much for it to show up like some cheaper food colouring. Worth the buy 100%
A**K
Good strong colours
I use this product a lot for colouring playdough. Good strong colours, a little goes a long way, so good value for money.
C**N
A little goes a long way
I have tried so many different colourings and keep coming back to the Wilton Gels. They work perfectly in homemade playdough, icing for cakes, fondant, or anything you need to colour!You use a tiny dot and you get the most vibrant colour without effecting the taste. I use the tip of a toothpick as you really only need a little for some beautiful colours.The selection in this pack give you plenty of flexibility to mix and make a wide range of colours and shades.Great for mums, teachers, bakers or professionals!
C**E
Excellent
I've used this brand for years. They're perfect to icing and have saved lost of money by colouring my own royal icing. As I can buy white and mix colours. Being gel, they don't introduce too much moisture (moisture creates cracks in icing as it dries when you colour your own). Lasts a very long time. Can be used in baking too.
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Abdullah B.
Great price for an authentic product. Fast international shipping too!
3 weeks ago
Anjali K.
The product quality is outstanding. Exactly what I needed for my work.
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These pots will last me forever! I've saved money using them in faux stained glass (instead of buying loads of individual colours, i just colour the clear or frosted medium); gel colour filters for a light (actual gels cost a fortune!). Absolute bargain."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***A"},"datePublished":"26 November 2024","name":"Gread colours!","reviewBody":"Very good colour. I’ve only tried them on fondant and the coverage is great. As with all - there is no right measurement to get the colour to the one you want. But from all I’ve tried these take less to make the colours more vibrant!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***R"},"datePublished":"19 March 2022","name":"Best quality true colours which last for ages and easy to use","reviewBody":"Purchased this set as had years ago and lasted for ages and in my experience gel colour gives best colour than thin liquid colours. Easy to use, nice texture which can be applied with tip of cocktail stick or skewer. Please remember when mixing colours/icing/frosting to do enough for the whole project as like paint it is virtually impossible to get same colour in two different batches. Also that colour will be slightly different when dried. Lent these to my sister for her to use with granddaughter and she was so impressed bought a set of her own. Not expensive when consider how many colours and how large the pots are compared with liquid colours available in supermarket which don't give true colours. Also can mix endless colours with selection as long as use separate skewer or cocktail stick into each pot rather than cross transfer colours."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"S***N"},"datePublished":"21 November 2023","name":"Good quality","reviewBody":"The quality of the product is good, it is easy to mix, and it has no flavor that affects the taste of the cake or sweets, but I did not like its packaging, it would be better if it had a packaging that would be easier to use, like a dropper, but the colors are perfect. and I am happy that it includes important colors"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A*** "},"datePublished":"11 May 2024","name":"These are popular for a reason!","reviewBody":"The colour payoff after using these in buttercream for example - is incredible! I love how easy they are to use and that you don’t need to use much for it to show up like some cheaper food colouring. Worth the buy 100%"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***K"},"datePublished":"26 July 2024","name":"Good strong colours","reviewBody":"I use this product a lot for colouring playdough. Good strong colours, a little goes a long way, so good value for money."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"C***N"},"datePublished":"8 October 2022","name":"A little goes a long way","reviewBody":"I have tried so many different colourings and keep coming back to the Wilton Gels. They work perfectly in homemade playdough, icing for cakes, fondant, or anything you need to colour!You use a tiny dot and you get the most vibrant colour without effecting the taste. I use the tip of a toothpick as you really only need a little for some beautiful colours.The selection in this pack give you plenty of flexibility to mix and make a wide range of colours and shades.Great for mums, teachers, bakers or professionals!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"C***E"},"datePublished":"28 October 2023","name":"Excellent","reviewBody":"I've used this brand for years. They're perfect to icing and have saved lost of money by colouring my own royal icing. As I can buy white and mix colours. Being gel, they don't introduce too much moisture (moisture creates cracks in icing as it dries when you colour your own). Lasts a very long time. Can be used in baking too."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.875,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Can you use it for cake batter - sponge?","acceptedAnswer":{"@type":"Answer","text":"Yes. Makes amazing rainbow cakes, if you have thin tins. Fun to match the icing to the colour of the inner as you go. Used for a raspberry vanilla layer cake recently with layers of cream and pink. Used raspberry essence and it was amazing!"}},{"@type":"Question","name":"Whenever I use this it never goes a dark colour? Why?","acceptedAnswer":{"@type":"Answer","text":"I have used their Aztec blue for my macarons and the colour was pretty dark. \n\nAlthough, the colour faded a little after cooking. \n\nMaybe if I added a little more dye, the colour wouldnt fade?"}},{"@type":"Question","name":"Are these suitable for adding to melted chocolate?late","acceptedAnswer":{"@type":"Answer","text":"Don’t think they’d colour milk or dark chocolate but they’d colour white chocolate."}},{"@type":"Question","name":"Can I colour marzipan with these?","acceptedAnswer":{"@type":"Answer","text":"Haven’t tried, it should work although will depend on depth of colour required and initial colour of marzipan. I would try with a small amount of marzipan and see what happens. You might just end up with a deeper coloured marzipan rather than ivory."}}]}]}
