---
product_id: 89094567
title: "Urban Decay Eyeshadow Primer Potion, Smooths Out Imperfections and Prepares the Eyelids for Makeup, Vegan Formula, Shade: Anti Aging, 10ml"
brand: "urban decay"
price: "A$57"
currency: AUD
in_stock: true
reviews_count: 8
category: "Urban Decay"
url: https://www.desertcart.com.au/products/89094567-urban-decay-eyeshadow-primer-potion-smooths-out-imperfections-and-prepares
store_origin: AU
region: Australia
---

# 24h crease-free wear 100% vegan & paraben-free color-correcting matte finish Urban Decay Eyeshadow Primer Potion, Smooths Out Imperfections and Prepares the Eyelids for Makeup, Vegan Formula, Shade: Anti Aging, 10ml

**Brand:** urban decay
**Price:** A$57
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock your eyeshadow’s full potential — flawless lids, all day long!

## Quick Answers

- **What is this?** Urban Decay Eyeshadow Primer Potion, Smooths Out Imperfections and Prepares the Eyelids for Makeup, Vegan Formula, Shade: Anti Aging, 10ml by urban decay
- **How much does it cost?** A$57 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/89094567-urban-decay-eyeshadow-primer-potion-smooths-out-imperfections-and-prepares)

## Best For

- urban decay enthusiasts

## Why This Product

- Trusted urban decay brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Mix & Match Magic:** Use as a primer or blend with shadows for richer, creamier textures and intensified hues.
- • **Smooth Canvas, Bold Impact:** Fills imperfections and enhances color payoff for professional-grade looks.
- • **Clean Beauty, Confident You:** Vegan, cruelty-free, and paraben-free formula for guilt-free glam.
- • **Precision Meets Versatility:** Built-in applicator for controlled, mess-free application every time.
- • **All-Day Vibrance, Zero Creases:** Polymer tech locks eyeshadow in place for 24 hours of flawless wear.

## Overview

Urban Decay Eyeshadow Primer Potion is a vegan, paraben-free cream primer that smooths eyelids, prevents creasing, and boosts eyeshadow vibrancy for up to 24 hours. Featuring advanced polymer technology and a built-in applicator, it offers precise application and a color-correcting matte finish suitable for all skin types.

## Description

Product Description Just when you thought Eyeshadow Primer Potion couldn’t get any better, we found a way. With revamped packaging that includes an applicator, our legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it’s famous for: up to 24-hour shadow with reduced creases, more vibrant colour and smoother application. Once you’ve tried Eyeshadow Primer Potion, you'll never want to live without it. Our formula glides on smoothly, and space-age polymer technology fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow. Choose your favourite shade or stash them all in your makeup bag to swap them out as often as you want. Our Original shade blends beautifully on all skin tones and dries invisibly. The nude matte finish of Eden offers full coverage while hiding ALL redness (and gives you a gorgeously subtle look when worn alone). Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. *Vegan formula: does not contain animal-derived ingredients or by-products. Ingredients Ingredients: G896415 – Ingredients: Isododecane • Talc • Cyclopentasiloxane • Trimethylsiloxysilicates • Triethylhexanoin • Oryza Sativa Bran Oil / Rice Tan Oil • Trihydro XXYSTEARIN • DISTEARDIMONIUM HECTORITE • POLYETHYLENE • SORBITAN SESQUIOLEATE • VP/HEXADECENE COPOLYMER • C12-15 ALKYL BENZOATE • DIMETHICONE • ALUMINA • CAPRYLIC/CAPRIC TRIGLYC. PHENOXYTHANOL • PEG-40 STEARATE • SYNTHETIC BEESWAX • PROPYLENE CARBONATE • HEXYL LAURATE • POLYGLYCERYL-4 ISOSTEARATE • TRIBEHENIN • PEG-10 DIMETHICONE • STEARIC ACID • ETHYLHEHEEL XYLGLYCERIN • CERAMIDE 2 • PEG-10 RAPESEED STEROL • ALARIA ESCULENTA EXTRACT • PALMITOYL OLIGOPEPTIDE ● [+/- MAY CONTAIN: MICA • CI 77891 / TITANIUM DIOXIDE • CI 77163 / BIS. MUTH MUTH MUTH OLoride • CI 77491, CI 77492, CI 77499 / Iron Oxides]. (F.I.L. D170622/1).. DISCLAIMER:L'Oréal provides you with the following ingredient lists at your request without being legally obliged to do so. They always apply only to the product designated with the product reference number provided. On one product, this can be found at the end of the ingredient list. For products that are composed of different ingredients (e.g. colourations), an ingredient list for each ingredient is given below. Since L'Oréal regularly incorporates new scientific findings into the product formulation, different versions with different compositions can be circulated from one reference. To check the composition of a particular product should therefore always consult the list of ingredients attached to the product. Directions Apply a small amount of the primer before shadow on the desired area (e.g., eyelids) for crease-free, all-day staying power, smoother application, and enhanced color vibrancy.

Review: essential eye shadow base - Great reliable product. Small tube but you only need a small amount, Good applicator. Makes great base for eyeshadow also smooths out lids when wearing no makeup. Never irritates my eyes, Will buy again.
Review: Magic - Love this product. I have hooded eyes and my eye shadow tends to wander, but this helps it stay put.

## Features

- Eyeshadow primer with colour-correcting finish that prepares your eyes for makeup, using a vegan*, cruelty-free formula with no parabens.
- Formulated with polymer technology to prevent creasing and keep your eye makeup vibrant for up to 24 hours.
- Either apply directly to the eyelid using the tube's built-in brush, or squeeze out on your hand and apply with your fingers. Tip: try putting primer on the back of your hand and mixing with your eyeshadow or eyeliner to give it a more creamy texture and higher colour impact!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01486C41O |
| Benefits | This eyeshadow primer ensures eyeshadow stays vibrant & crease-free all day. Create endless eye looks that last. |
| Best Sellers Rank | 18,647 in Beauty ( See Top 100 in Beauty ) 11 in Eyeshadow Bases |
| Brand | Urban Decay |
| Brand Name | Urban Decay |
| Container Type | Tube |
| Coverage | Full |
| Customer Reviews | 4.3 out of 5 stars 374 Reviews |
| Finish Type | Matte |
| Item Form | Cream |
| Item Volume | 0.33 Fluid Ounces |
| Item Weight | 15 Grams |
| Item form | Cream |
| Item height | 4 inches |
| Item volume | 0.33 Fluid Ounces |
| Manufacturer | HBWO2 |
| Material Features | Paraben Free, Vegan |
| Material Type Free | No Parabens |
| Number of Items | 1 |
| Package Type Name | Tube |
| Package information | Tube |
| Product benefits | This eyeshadow primer ensures eyeshadow stays vibrant & crease-free all day. Create endless eye looks that last. Product benefits This eyeshadow primer ensures eyeshadow stays vibrant & crease-free all day. Create endless eye looks that last. See more |
| Skin Type | All |
| Skin type | All |
| Specialty | Vegan |
| Unit Count | 1 Count |

## Product Details

- **Brand:** Urban Decay
- **Item form:** Cream
- **Item volume:** 0.33 Fluid Ounces
- **Material Type Free:** No Parabens
- **Material feature:** Paraben Free, Vegan
- **Package information:** Tube
- **Package type:** Tube
- **Skin type:** All
- **Speciality:** Vegan

## Images

![Urban Decay Eyeshadow Primer Potion, Smooths Out Imperfections and Prepares the Eyelids for Makeup, Vegan Formula, Shade: Anti Aging, 10ml - Image 1](https://m.media-amazon.com/images/I/51+SuzxAcaL.jpg)
![Urban Decay Eyeshadow Primer Potion, Smooths Out Imperfections and Prepares the Eyelids for Makeup, Vegan Formula, Shade: Anti Aging, 10ml - Image 2](https://m.media-amazon.com/images/I/518LN7XI+oL.jpg)
![Urban Decay Eyeshadow Primer Potion, Smooths Out Imperfections and Prepares the Eyelids for Makeup, Vegan Formula, Shade: Anti Aging, 10ml - Image 3](https://m.media-amazon.com/images/I/51YTePcwJzL.jpg)
![Urban Decay Eyeshadow Primer Potion, Smooths Out Imperfections and Prepares the Eyelids for Makeup, Vegan Formula, Shade: Anti Aging, 10ml - Image 4](https://m.media-amazon.com/images/I/51u2DTszIUL.jpg)
![Urban Decay Eyeshadow Primer Potion, Smooths Out Imperfections and Prepares the Eyelids for Makeup, Vegan Formula, Shade: Anti Aging, 10ml - Image 5](https://m.media-amazon.com/images/I/61eJUpndDoL.jpg)

## Questions & Answers

**Q: What are the benefits of using Eyeshadow Primer Potion?**
A: This creamy, vegan primer creates a smooth, even canvas for eyeshadow application, locking in colour vibrancy and preventing creasing for all-day, all-night wear.

**Q: How does this primer improve eyeshadow performance?**
A: Eyeshadow Primer Potion ensures your eyeshadow lasts longer, looks more vibrant, and applies more smoothly, creating a professional-looking eye look that stays put.

**Q: How should I apply Eyeshadow Primer Potion?**
A: Apply a small amount to your eyelids before adding eyeshadow. This creates a smooth base that enhances colour payoff and prevents creasing, ensuring your eye makeup looks flawless for hours.

## Customer Reviews

### ⭐⭐⭐⭐⭐ essential eye shadow base
*by S***Y on 26 October 2025*

Great reliable product. Small tube but you only need a small amount, Good applicator. Makes great base for eyeshadow also smooths out lids when wearing no makeup. Never irritates my eyes, Will buy again.

### ⭐⭐⭐⭐⭐ Magic
*by P***S on 5 January 2026*

Love this product. I have hooded eyes and my eye shadow tends to wander, but this helps it stay put.

### ⭐⭐⭐⭐⭐ Makes eyeshadow last all day
*by C***T on 4 January 2025*

Quirky little "potion" style. Great primer that makes eyeshadow last all day, without blotching into eye creases over time. Best primer over tried at a great price point Gives the colour a little more vivid life. Can make them a little darker than without but worth it for the longevity of wear

## Frequently Bought Together

- Urban Decay Eyeshadow Primer Potion, Smooths Out Imperfections and Prepares the Eyelids for Makeup, Vegan Formula*, Shade: Anti Aging, 10ml
- Urban Decay Perversion Lenghtening & Volumising Mascara, Intense Black, Enriched with Nourishing Marine Collagen and Honey, 12ml
- Urban Decay 24/7 Glide-On Eye Pencil, Eyeliner with Waterproof Colours

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-01-30*