Review "Gaurav Sinha’s manifesto to rethink business motivated by compassion has the potential to create a more peaceful, just, sustainable and joyful world" (Deepak Chopra)"This book is the product of a sharp business brain and a warm, welcoming heart - a powerful combination that will inspire the reader to live a better life at work and play" (Richard Kilgarriff Founder & Editorial Director Bookomi) About the Author Having worked at Hilton Hotels as Head of Marketing, Gaurav Sinha founded insignia in 2003, the world’s first brand enrichment company, specialising in travel and destination creation. Now based in Dubai this former Indian entrepreneur of the Year seeks to redefine the way that businesses run, with this business book about the economics of empathy in life and business.
@**E
Perfect Timing
The author has timed the release of this book perfectly. There are LOTS of problems in the world today and more so in the way Corporations conduct themselves. This book is a MUST READ not only for Startup Entrepreneurs ( on how to differentiate themselves) but also for the well reimbursed CEO's of large corporations whose never ending thirst for profits and shareholder value (at all costs) has led to caring less and less for their customers and for their environment in general. I love the fact that the letters CEO should actually stand for "Chief Empathy Officer" as that is exactly what is needed today - Empathy !!. I am going to read this again a few times to see how to incorporate some of the teachings into my own business. The Author is the "Materialistic Monk"and by this it is quite clear that he is a Monk who kept his Ferrari and was kind enough to let others drive it .......for as long as they want to ! Brilliant!
A**G
Fantastic read for all
Inspired by Buddhist philosophy, the book offers simple guiding principles for business and life which are really easy to implement. Ever since reading this - I have been so mindful of what I say, do or consume. It will be great to see if businesses can take heed as well. Will be offering it as a X-mas presents to loved ones.
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