---
product_id: 7980739
title: "Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) Paperback – May 15, 2012"
brand: "peter fader"
price: "A$39"
currency: AUD
in_stock: true
reviews_count: 13
url: https://www.desertcart.com.au/products/7980739-customer-centricity-focus-on-the-right-customers-for-strategic-advantage
store_origin: AU
region: Australia
---

# Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) Paperback – May 15, 2012

**Brand:** peter fader
**Price:** A$39
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) Paperback – May 15, 2012 by peter fader
- **How much does it cost?** A$39 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/7980739-customer-centricity-focus-on-the-right-customers-for-strategic-advantage)

## Best For

- peter fader enthusiasts

## Why This Product

- Trusted peter fader brand quality
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## Description

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## Images

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Great framework
  

*by T***  on Reviewed in the United States on November 14, 2022*

Quick read. I enjoyed it. Will read the follow up.  There are many logical questions that come out of this that aren't addressed.

### ⭐⭐⭐⭐ 







  
  
    Know the concept but don't really understand what all the fuss is about...
  

*by D***S on Reviewed in the United States on March 11, 2013*

Customer Centricity is one of those much talked about, almost much hyped, business concepts, that has been around a long time, but somehow has not really found it's place in most businesses.Sure customers are important, but most organizations focus on the money. What they fail to see is that there is a better way to make more money. And that is by being Customer Centric.This book offers some insight into what this really means for a company. Why you should - or should not - strive to become more customer centric, and it offers some useful, practical advice on how to move forward.It does not answer all the questions you may have, and it does not give you a roadmap for implementation but if you need help getting folks in your company to better understand why this concept could be critical to the organisations' success in the future, maybe, just maybe this will help.

### ⭐⭐⭐⭐ 







  
  
    Great introduction
  

*by H***A on Reviewed in the United States on October 22, 2018*

The book is a great introduction to the why and general concepts of customer centricity.For example, it clearly differs customer centricity from customer service.Also, if you watched professor’s Fader customer centricity module on his coursera’s marketing course, the book is a good follow on.That said, the book is not good from a “know how” perspective, it’s more about “know why”. I’m looking forward to read his next book on the topic, hope it closes that gap.

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-03-02*