The Elements of Typographic Style
M**E
Not perfect, but probably the best
The Elements of Typographic Style (version 3.1) is certainly a very well written book that contains not only a great deal of useful information but also interesting insights of a more subjective nature. However, it is not as perfect as practically every other review posted here suggests, and I would like to point out a few aspects in which it could be improved.Little more than half of the 382-page book is filled with what I would call the actual "core" of the work. The other half is dedicated to analyses of the author's favourite typefaces (about 80 pages) and several appendices. There is nothing inherently bad about this distribution, but unfortunately some of the core parts were only given a cursory mention, when in my opinion they deserved more in-depth discussions.So, for example:(a) In chapter 8, Shaping the Page, the author lists countless page and textblock proportions and provides a large number of geometric figures representing page formats, but does little more than give each proportion a name ("Full Cross Octagon page", "Turned Hexagon" etc). He then gives a few examples, but not nearly enough, and leaves the reader wanting for more details on which proportions or formats would, in the author's analysis, be more appropriate for this or that type of text. And most of the numbers and diagrams merely take up space in the book, since just knowing about their existence does not help much.(b) Two diagrams on page 6 (just before the table of contents) are supposed to show the reader how the author came up with the proportions for the book's pages and textblocks. Unfortunately, the hexagons, circles and intersecting lines are not accompanied by any kind of explanation (and reading chapter 8 is not enough to decipher them), so instead of serving as a useful practical example they do little more than decorate the front matter.(c) In chapter 10, Grooming the Font, Bringhurst advises readers to mend defective glyphs and make glyphs that are missing from a font, but does not suggest ways in which these tasks might be accomplished. One can more or less guess how he went about making the corrections to Photina shown as an example, but it would be useful to be given a little more detailed information. Someone who needs to be told to fix a font certainly needs to be told how to fix it.(d) On pages 204 and 205, the author shows "part of a text file designed to test for missing or dislocated glyphs". Why not give the reader the full file, as an appendix perhaps? Why not save the reader the trouble of trying to reproduce the full test text (after googling in vain for it), which probably will not be nearly as good as the one Bringhurst, a master typographer, has produced over the years?(e) The author's suggestions for further reading are not annotated in any way, and many, if not most, of the books mentioned are out of print. The reader will seldom find information about the contents of the out-of-print books (which are often not made clear by the title) on Amazon.com, so comments by the author would have been extremely useful.Another slightly disappointing feature of a book that has a section on page design is the fact that, at least in my humble opinion, the textblock is a little too close to the spine for comfortable reading - but maybe there wasn't much the author could have done to anticipate the way the binding would work.In the end, anyone serious about typography will want to get this book anyway: not only because it is probably the best in its class, but also because Bringhurst is a master from whom a lot can be learned. Having said that, until the issues mentioned above are addressed (perhaps in a future edition?), I would not consider this book worthy of "bible status".----I wrote the above review several years ago and originally gave the book four stars. In a recent comment on my review, fellow reader Steve McFarland wrote: "I only wanted to say, half-seriously: the Bible has a lot more flaws than this, but it's still the Bible - I say Bringhurst wrote the definitive text, warts and all!" And he's right: expecting absolute perfection is unrealistic and unreasonable. Five stars it is.
M**.
Buy the hardback version
So much has been said about this excellent book, but I wanted to comment on the difference between the hardback and paperback versions. As some other reviewers have noted, this is a narrow book with a slim inner margin. With the paperback version, you can't lay the book open without cracking the binding. I think it was obvious the design was made with the hardback version in mind; the paperback seems an afterthought. The hardback also has a ribbon for bookmarking your page, which is very handy in a book like this. This is the sort of book you'll use as a reference for years, and it only costs a few dollars more for a much sturdier version.Don't buy this book if you don't like to read. It isn't a quick guide that will cram the basics of typography into your skull before tomorrow's midterm exam. This is the sort of book you curl up with when you have a long rainy afternoon to yourself. It is long-winded, goes off on tangents, and the author, while immensely knowledgeable, is set in opinions that will not be shared by everyone. An opinionated typographer (and aren't we all?) will read some passages in twitchy annoyance, wishing one could call up that Mr. Bringhurst and tell him a thing or two. But whether you agree or disagree, you will be thinking of your reasons, evaluating your conceptions and becoming better for it. Reading this book is like having a deep conversation with your favorite friend who is keen to discuss the nuances of typography with you hour after hour. Except probably your friends are like mine and wouldn't recognize a ligature if it bit them on the serif, which is why this book inspires so much devotion. It's personal, poetic, and speaks to your heart - if your heart happens to be full of glyphs.
C**G
Typographic pornography
From the introduction: "Typography [is] not a set of dead conventions but the tribal customs of the magic forest, where ancient voices speak from all directions and new ones move to unencumbered forms."For lovers of ideas, words and letters, type can be both noun and verb, art and science. Bringhurst's Elements of Typographic Style is a guide, an inspiration, and a reference, and my copy will no doubt remain a prized possession for many years to come. Its lovely historical perspective, coupled with practical commentary, make it a required member of any designer's, writer's or editor's library. Fine in all ways, just so.
G**H
Good for book publishing editors and layout artists
I bought this for one of my editors at work. He liked it and referenced it often. He says he still uses it even though he's moved on from book publishing and is in marketing now. Useful information and the book itself has held up to repeated use. While he was still with us, I had members of the art department look through this book as well.
S**N
Classic foundational text in typography
I'm a type geek -- for which I make neither excuse nor apology. And while your garden variety Barnes and Noble or Borders will have plenty books on typography (and more on calligraphy), this is a must-have for the serious type nerds out there. Bringhurst's book is an elegant example of all he writes about typography -- it's a pleasure to read the text itself precisely because of its beautiful design (in a paperback!) and typography.Be careful, though -- exposure to this is likely to significantly decrease your ability to tolerate the millions of poorly designed and typeset books out there. Bringhurst gets remarkably technical in areas (and I still don't understand his comparison between design proportions and musical scales), but this book is absolutely critical for any designer.
C**N
Book in better than listed condition
Book in fantastic condition and arrived promptly.
A**R
The romance of typography
You may not have thought of typography as romantic in the broad sense of the word, but the language in this book will make you feel the passion of the author for the trade. Yes, the book predates digital typesetting, but still well worth finding a used copy reading.
J**A
A must have to learn about typograhy
Reading this book is a great way to learn about typography through a beautifully written narrative. It is not like a stale textbook.
A**A
Essential for typographers
A joy to read, great examples, a lifelong companion for a type enthusiast.
C**N
For typo lovers
Moins ludique, mais bien plus complet que Stop Stealing Sheep, c'est un excellent ouvrage typo. Anglais obligatoire, comme le sus-cité.
G**O
Ottimo venditore
Venditore consigliato, puntuale e preciso, l'oggetto era in perfetto stato di conservazione e non presentava nessun difetto. Consigliato per acquisti futuri.
B**L
What a marvellous book, and dangerous!
This is a remarkable book. First of all, it is beautiful: beautifully typeset and laid out in a beautiful format on beautiful paper. Prof. Bringhurst's love of his subject, clearly witnessed by the level of detail of his exposition, makes this book a delight to read both as a narrative, binding together the historic and modern arts of typography and booksetting, and as a reference source from well before mutton to well after pilcrow.Why, then, do I say it is dangerous? Simply this: I makes me completely dissatisfied with every piece of electronic publishing I have ever done. Books, manuals, papers, letters, business cards: all mediocre scratchings.Prof. Bringhurst is, in this book, a master of the art of damnation through faint praise. His analysis of the broken kerning of Times New Roman, while quite reserved and polite, show by clear example just how badly broken it is -- it needs no other condemnation -- and should make all those users of MS Word's default font family squirm at their keyboards.Notable, too, by their complete absence, are a number of font families that many of us take for granted, but I won't name them here, except for Comic Sans. The author is not writing for web users, though he does mention, briefly and adequately, the problems of showing a decent text on a computer screen. I suspect his silence is to draw a veil over what for him must be some of the most depressing items of typographic experience.Finally, this book is not for everyone. It needs a little persistence to read; and you will need a degree of curiosity about at least one aspect of fonts and typesetting to enjoy it. But given these pre-requisites, enjoyment is guaranteed.
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