---
product_id: 7899776
title: "COLORCHARM Activating Lotion for Hair Coloring & Hair Glossing and Lifting"
brand: "wella color charm"
price: "A$5"
currency: AUD
in_stock: true
reviews_count: 8
url: https://www.desertcart.com.au/products/7899776-colorcharm-activating-lotion-for-hair-coloring-and-hair-glossing-lifting
store_origin: AU
region: Australia
---

# Fast-Acting Formula Color Activation Moisture Boost COLORCHARM Activating Lotion for Hair Coloring & Hair Glossing and Lifting

**Brand:** wella color charm
**Price:** A$5
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate Your Hair Game with Wella!

## Quick Answers

- **What is this?** COLORCHARM Activating Lotion for Hair Coloring & Hair Glossing and Lifting by wella color charm
- **How much does it cost?** A$5 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/7899776-colorcharm-activating-lotion-for-hair-coloring-and-hair-glossing-lifting)

## Best For

- wella color charm enthusiasts

## Why This Product

- Trusted wella color charm brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Versatile Use:** Perfect for coloring, glossing, and lifting.
- • **Hydration Hero:** Infused with moisture for a glossy finish.
- • **Quick & Efficient:** Fast-acting formula for immediate results.
- • **Professional Results:** Designed for the modern millennial who demands excellence.
- • **Transform Your Tresses:** Achieve vibrant, salon-quality color at home.

## Overview

Wella ColorCharm Activating Lotion is a versatile hair product designed for coloring, glossing, and lifting. Its fast-acting formula ensures vibrant results while providing essential moisture for a glossy finish, making it a must-have for anyone seeking professional-quality hair care at home.

## Description

Full description not available

## Product Details

- **Color:** Wella Color Charm Demi Activating Lotion - 7.8 oz
- **Package Information:** Bottle
- **Product Benefits:** Helps ensure optimum hair protection, Superb results
- **Brand:** COLORCHARM
- **Item Form:** Lotion

## Images

![COLORCHARM Activating Lotion for Hair Coloring & Hair Glossing and Lifting - Image 1](https://m.media-amazon.com/images/I/71wUV3ldNUL.jpg)
![COLORCHARM Activating Lotion for Hair Coloring & Hair Glossing and Lifting - Image 2](https://m.media-amazon.com/images/I/81yvCLtDGuL.jpg)
![COLORCHARM Activating Lotion for Hair Coloring & Hair Glossing and Lifting - Image 3](https://m.media-amazon.com/images/I/71mSN2QUL3L.jpg)
![COLORCHARM Activating Lotion for Hair Coloring & Hair Glossing and Lifting - Image 4](https://m.media-amazon.com/images/I/91yuE-0nMvL.jpg)
![COLORCHARM Activating Lotion for Hair Coloring & Hair Glossing and Lifting - Image 5](https://m.media-amazon.com/images/I/714V7Gf4V2L.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Questions & Answers

**Q: Is this developer**
A: It’s a low volume developer. It’s 6 volume, whereas a standard lift developer is 20 vol (and extra lift is 30 or 40). That means there is 1.8% peroxide in this formula. It’s to be used with demi-permanent color as it’s deposit only and doesn’t require the cuticle to be fully opened since the purpose is not to lift.

**Q: How do I use it to cover grays, do I use it with a developer and which one?**
A: This is the activator/developer. You use it with the colour you want. Below is pic of one of the colour 
https://www.amazon.com/Wella-Medium-Natural-Brown-Permanent/dp/B00H1U4GTI/ref=sr_1_9_s_it?s=beauty&ie=UTF8&qid=1516802311&sr=1-9&keywords=wella%2Bcolor%2Bcharm&th=1

**Q: I have natural blonde hair that's getting darker and i want a s/demi-permanent color. i bought color touch 9/0 can i use this with it?**
A: This is a wonderful question I am happy to answer for you.

No, Wella Color Charm Activating Lotion is paired and used with Wella Color Charm Demi-Permanent Hair Color. You never cross lines or brands as they are not tested or meant to be used outside that Color Line. Wella Color Charm is our Prosumer (Consumer who knows more than using a box color yet does not have a license in Cosmetology.) line available to all consumers.

Color Touch is our professional Demi-Permanent Hair Color and is paired and used with our Color Touch Emulsion which is available in 6 Volume or 13 Volume depending on what you are trying to achieve as a end result. This is a professional line only sold to professionals and salons. 

I hope this answered your question today. 
Have a Beautiful Wella Hair Day!

**Q: Hello I got my hair bleached for grey high lights and the turned yellowish can I use this with a light brown demi hair dye?**
A: What you are describing to me is a color correction. Depending on the level your hair is at now and how dark you want to go you may have to fill the hair first and I would recommend filling it with a Demi Permanent and then finding a Permanent level and tone to go over to have an even tone and color throughout your head. This is really for a Color Specialist Stylist. A lot goes into color correction and without training it can be difficult to do on your own. 
With that said yes this is the developer you would use with our Wella Color Charm Demi Permanent Hair Color. You never want to cross lines or brands due to not being tested together or made to go together.
If you have questions about our Wella Color Charm products please give our licensed stylist's a call at 1-800-935-5273 we will be happy to assist you. 
Have a Beautiful Hair Day!

## Customer Reviews

### ⭐⭐⭐⭐⭐ non damaging ,pretty awesome.
*by T***H on March 16, 2021*

okay my hair is plain dark ash with 5 percent gray around face. I had highlights put in 6 wks ago, but I made the mistake of letting her put me under dryer to develop faster (I know better)...so my hair is fried in highlighted areas. I have medium naturally curly hair, light corseness texture. Hair Length is passed shoulders and thick. I also have soft water. I did whole head and that took almost 2 TUBES of Demi color and about a half bottle of developer. Demi- color used is 8N-8/10, this is called light natural blonde. I took advice from previous reviews on going 2 shade lighter and I'm glad I did, this color is a litter darker then I thought would be, but I love it. Gray coverage is okay, it blends a lot better, but not totally covered. My hair felt gross when I was rinsing out stuff and after shampooing but conditioner and deep conditioner changed that. It left my hair softer, the fried area's of hair look much better, feel softer and curl naturally again. I only wash my hair 1 a week, so this will last. ONCE AGAIN, GO 2 SHADES LIGHTER THAN WHAT YOU WANT. This stuff goes darker then you think. I will be using this for has long has I can get away with it to give my hair a break and then I will highlight again.

### ⭐⭐⭐⭐⭐ Review of Color Charm Activating Lotion.Has the lowest lift ,but very kind to your hair.
*by E***A on February 4, 2023*

I love the Color Charm Demi products line and have tried many Demi colors. This is a review of the Activating Lotion which is needed to mix with the Color Charm Hair Color to activate it. I would not use Demi Hair Color with any other kind of higher peroxide lifting lotion. Remember lower peroxide means less damage to your hair and this does the least damage. Most Demi colors used with this will come out dark and will cover grey, but will go lighter with time and each shampooing. I would choose a Demi color nearest your original natural color and you won't be disappointed .This original Activating Lotion has about 6% peroxide . Just enough to set the Demi color of your choice.

### ⭐⭐⭐⭐⭐ BEST
*by K***D on October 30, 2024*

This is the BEST in-between salon color!!I’m devastated that it is not available

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.com.au/products/7899776-colorcharm-activating-lotion-for-hair-coloring-and-hair-glossing-lifting](https://www.desertcart.com.au/products/7899776-colorcharm-activating-lotion-for-hair-coloring-and-hair-glossing-lifting)

---

*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-01-25*