Swinging the Mandate : Developing And Ma: Developing and Managing a Winning Campaign

Though published in 2016, some, though not all, voting patterns of the voters hold true thereafter.Voting patterns, atleast since 1989, should have been analyzed for a better perspective.

The methodology used is not very scientific. It’s a story that we all already know. It seems a biased presentation. Nothing new.

This book captures one of the most important ideas of the current decade i.e. Political Strategy through effective media usage. It is a gem and a must read for anyone who wants to learn or enter the field of political marketing. The field is likely to emerge and remain as an important profession in decades to come.

A great book on marketing and branding on elections. A must read.

Very well researched book. It will gives you a lot of knowledge of Indian voters mindset and political strategies. Very easy to understand text :)

A book with a lot of fluff,jargon and hindsight analysis.But has some behind the scenes info and good analysis about AAP and Modi campaigns.

Amazing book..!!Must read to decode the mindset of Indian voters.

excellent book, factual and insightful.