Product Description The Sensoria Fitness t-shirt offers a comfortable close-to-body feel. It provides you with accurate and consistent heart rate monitoring without the hassle of wearing a strap. Pair your Sensoria HRM with the Sensoria Fitness mobile app to easily track your fitness activity. Made of 74% polyamide, 18% polyester and 8% elastane, the Sensoria Fitness T-shirt is light and breathable, it absorbs the body heat, offers thermo-regulation properties and improves blood micro-circulation. The sweat wicking technology alleviates discomfort by removing humidity and allowing your body to stay dry in all climates. Pair the HRM with the Sensoria Fitness mobile app to track both your heart rate and heart rate variability. From the Manufacturer Performance and Comfort The Sensoria Fitness T-shirt comes with built-in heart rate sensors that provide a comfortable training experience while delivering accurate heart rate readings. The Sensoria Fitness t-shirt is twice as smart as the other technical t-shirt for running. It is made with Emana textile which maintains body temperature constant in any climate, improves sports performance, reducing muscle fatigue with less oxygen consumption and fast recovery. Real-Time Coaching Improve your style and optimize your runinning form for best performance. The Sensoria Fitness mobile app virtual coach, Mara monitors your heart rate zone, calories burnt, pace, speed, distance, foot landing and cadence (when connected to the Sensoria Fitness smart socks). Listen to your favorite music and the Sensoria Virtual Coach will provide visual and voice feedback when you are running outside of your predefined parameters. Step One Wear the Sensoria Fitness t-shirt. Make sure that the sensors are wet and in contact with your skin. Step Two Snap your Sensoria Heart Rate Monitor (HRM) to the smart t-shirt. The Sensoria Fitness T-shirt can also connect with other popular HRMs (such as Polar H7 or Garmin Premium). Step Three Connect the HRM to the Sensoria Fitness mobile app and you are ready to go! Mobile App and Web Dashboard The Sensoria Fitness app allows you to tailor your goals and track your progress. Choose to receive feedback when your heart rate zone is off, or when your heart rate is too low and you need to speed up. The Sensoria Virtual Coach monitors every step and provides actionable audio and video feedback during your run. You can compare among over 7,000 running shoe models in your Virtual Shoe Closet. The Sensoria Web Dashboard offers easy access to each running session and powerful analytics to compare your performance over time. Leverage your dashboard to understand your performance based on different running shoes, get reccomandation on which shoe to use and when it is time to get rid of the used pairs. About the Startup Describe your product in 3 words.Smart. Comfortable. Actionable.How did you come up with the idea for this product?The co-founders of Sensoria are Italian and have a technology background, having previously worked at Microsoft. In late 2010 we started to feel that there was an opportunity for the sports apparel and fashion industry to reinvent itself through technology, so we set out to create smart garments that behave like a biometric sensing computer and still feel natural and look cool and elegant. One of the turning points in our product development story came as a result of a visit to his local Starbucks. One of us spilt coffee on our socks making us feel the heat. The experience got us thinking that, rather than having technology attached to clothing, the textile itself need to be the sensorial computer. We started researching and testing and nine months later... The Sensoria Fitness Socks were born.What makes your product special?The vision that Sensoria has is that "The Garment is the Computer". We provide a natural and intuitive way of using technology to enhance everyday sports and fitness experiences. One of the things we do everyday is putting on our clothes. Of course, we typically wear different types of clothing for different activities. There are over 36 million active runners in the US and over 60% get injured each year. Sensoria is focused on introducing smart garments with sensors infused into the textile to improve both performance and running form. We offer an innovative running system that helps runners improve not just how far and how fast they run, but also how WELL they run. The system include smart socks that allow runners to monitor parameters related to their running form such as foot landing, cadence and time on the ground. This information may help to improve performance and reduce risk of injury. We also offer upper body garments (sports bra and t-shirt) with integrated heart rate monitoring for runners interested in cardio training.What has been the best part of your startup experience?Creating a startup from an idea is an incredibly exciting experience... And a LOT of hard work. We constantly strive to offer advanced technology innovation and customer satisfaction. We have the opportunity to bring new technology to a rapidly changing market and have the agility to quickly respond as we learn from our customers every day.
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