Maidenform Women's Smooth Comfort Embedded-Wire Demi Bra

I honestly will never buy a different bra. I bought this bra on a whim because I wanted something with smooth sides especially for wearing with thinner tops in the summertime. Here's what I want in a bra: just enough lining/padding so there's no show-through, but not so much it increases my bust size; fabric that is silky soft; underwires that I cannot feel or detect; straps that stay in place; functional yet pretty; smooth sides and minimal bra lines. I don't want or need a push-up bra. This bra has all of these. It is super comfortable. I love the sheen. The cut seems to be in between full and demi coverage. I bought this in black and the latte. I wear a 36B and it fits perfectly. I wear it under everything and it doesn't show. Now I just wish they made this same bra in a strapless!

Love this bra. This is my third in several colors. The no seam back strap doesn't leave marks on my skin or cut in to my skin and is visually smoother under a tight sweater. I have had this bra for over a year and is still looking good. The shoulder straps are just now starting to look stretched. would be so bummed if they ever discontinued so have bought several more.

I used to purchase the Maidenform Dream Push Up Bra until it was discontinued. This item provides many of the same benefits–the band lies flat in the back and doesn't cause rolls, the fabric is soft, and the cups are comfortable. It is typically unnoticeable under clothing unless a top is very thin or sheer.However, unlike the the Dream bras, this item does not have any padding or push up feature. I believe both types of bras have their place. Without padding, this model is less bulky, and I believe it molds more accurately to my shape.The con that I would assign to both this bra and other Maidenform bras that I have had is that the strap adjuster tends to slip and move easily, so it needs to be adjusted occasionally during wear. Another issue with this item is the thinness of the cups, which poses a problem for packing and travel. When I received the item, the bra had creases down the center due to the cups caving in during shipping and inadequate packing. Fortunately they were not noticeable while wearing, but more extreme ones might be.I wish they still made the Dream Push Up, but this bra is nice for a sleeker profile with many of the same appealing features.

Super comfortable bra! (For reference I am 36C/38C and this bra supports and even naturally uplifts. In other words, nice, natural cleavage!) The side panel fabric that wraps under your arms is very soft and does not cut into my skin as so many other bras have done. I'm someone who went from barely an A cup to a C cup when I hit my 40's and have struggled for many years trying to find something that supports but does not cause discomfort. This bra is it! I have owned several pairs of this model over the past three years and I consistently machine wash them on warm and hang to dry without any degradation in quality. Highly recommend!

Perfectly adequate bra but just not what I was looking for. It's comfortable, decent fit, and a good price.But...it doesn't do much in the way of lifting for me as it holds my breasts at a much lower position than others. Also, the shape of the arm holes via positioning of the straps and cups puts more arm pit fat on display than I would like.In addition, I'm not crazy about the shape. It's not shown in the pics, but depending on how my arms are positioned and how unperky my breasts are being, it can start to look a little pointy. Nothing crazy, and not like madonna in the 80's, but just enough to make me prefer thicker, more rounded and molded cups.Lastly, the bottom of the band can fold over. This happens with my new favorite bra from maidenform so it's not a deal breaker but just another flaw.Again, not a bad bra, but I need something with more padding and lift.

This is not a fancy bra. It does not push up or highlight anything. It is invisible -- that's why I bought it. I had this in two different colors and needed a smooth flesh tone bra to wear under thin and white fabrics. I didn't look around, but instead grabbed one that I had to check the exact model and see if it also came in flesh tone. That was the end of my decision making process. This is an essential item that every bra wearer should have: a comfortable and nearly invisible bra.

I'm a 34b and this has become my daily bra. It fits me perfectly, has just a bit of padding, and is super soft and not at all constricting. The little teardrop charm in the center is a cute detail. I highly recommend this bra to at least anyone who wears my same size, I'll definitely be buying more of these.

This is a great bra. I've always found Maidenform to be a good fit for me, and they are the best at providing a decent selection for us size 32 customers. This bra is comfortable and gives just the right amount of support and coverage. I love it! Thanks to Amazon for carrying the oddball sizes. Going to a brick and mortar store to find a size 32c is a total waste of time.