365 by Whole Foods Market, Instant Coffee, Dark Roast, 3.5 Ounce

Good full bodied taste for a little instant coffee - makes good iced coffee - has a good taste though and through- I have a large mug of this every morning - with ice cubes and low-fat milk - very satisfying- was using Starbucks dark for months, decided to try this and I like them both - different taste - this is right in the middle of the coffee scale - not too strong, not too weak - I recommend - it is a good quality instant coffee - not always easy to find and like - this really does taste good.

Surprisingly rich, good to eat nearly any time.

Good taste! I keep in freezer for company!

Coffee is ok, we keep this in our camper and we always try and buy organic. It’s just a few pennies cheaper than Whole Foods via Amazon, we only ordered here because we had another order we needed. You can grab it locally too. This isn’t as good as some other instant coffees flavor-wise, but it works and the size is right for our needs and limited space

An affordable option for instant coffee that doesn't suck. Sure, you can spend more on imported instant coffee, but this version seems to me to have the same taste and consistency of the more expensive European options. Just heat some water, add the amount of instant that suits your taste and enjoy.

I'm a little disappointed. I searched up organic instant coffee and this coffee showed up. I suppose part of it is also my fault because when I went back and looked after receiving the product and seeing that its not organic, I could clearly see it doesn't say organic anywhere. I just trusted that what showed up in the search results was what I typed in. I find it a bit deceiving that it would pop up when I clearly typed organic, but again, I should have read it better before purchasing. Seeing as it's not organic, I find the price a bit high for the volume. I usually purchase organic instant coffee from Fred Meyer (Kroger) at a similar price point for the same volume, but I relocated and cant purchase from them anymore, so I was excited when this coffee showed up and I assumed it was organic. I did notice only after opening it and making a cup of coffee. I only use instant coffee for cold coffees and as far as my cup of coffee went, the taste was not bad. It is a decent flavored cup of instant coffee.

I literally did a taste test, comparing this coffee with a local store brand. The 365 Whole Foods brand was clearly such a great flavor, that I’ve never bought any other brand of instant coffee ever since. It’s 100% Arabica beans, Vienna Roast.

Happened to find this searching for Juan Valdez. Juan Valdez is dollars more expensive on Amazon than off the shelf price at Walmart which is just a few cents more than Whole Foods 365 instant freeze dried. Ordered a jar to try 365. Tastes very close to Juan Valdez but a bit more bitter or maybe darker roasted. Will stick with Juan Valdez off the shelf at Walmart.

if you follow the coffee to water proportions correctly i.e. 1 tsp to 250 ml, then this tastes and feels like drip coffee. because it is not in powder form, you can still feel the oiliness as you would with drip coffee. not bitter at all. has a good kick. my partner's a heavy coffee drinker and he couldn't tell this was instant coffee.

Fairly priced and excellent taste (for instant coffee). 'nuff said. :)

I ordered this after reading the positive reviews and being somewhat chronically disappointed with the poor instant coffee choices in Canada, they are all pretty bland and some downright awful naming no names. In desperate need of a good instant coffee I ordered this one. Its ok, not brilliant, but does have a better more mellow taste than the usual instant coffees and very little aftertaste - in my opinion no way as good as the Douwe Egberts, Cafe Noir etc that one can get in Europe, but it will do if you are looking for a hot coffee. I wouldn’t say it is perfect, and I don’t think its worth ordering it on a regular subscription, I also think one would get bored of it quite quickly and there is nothing that special in the taste either.

I bought this based on the good reviews and I concur with them. As someone who severely dislikes instant coffee, this one is not just tolerable, but in fact likeable. Caveat: I have only used it to make Dalgona coffee to date. General coffee preferences: mild to medium roast, drip or pour over, black with sugar.

When I’m in a rush, I drink this in the morning. Taste great and rich