---
product_id: 727098013
title: "New York, Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 30ml"
brand: "maybelline"
price: "A$24"
currency: AUD
in_stock: true
reviews_count: 9
category: "Maybelline"
url: https://www.desertcart.com.au/products/727098013-new-york-grippy-serum-primer-hydrating-makeup-primer-with-2
store_origin: AU
region: Australia
---

# 24HR makeup hold vegan & clean formula 2% niacinamide hydration New York, Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 30ml

**Brand:** maybelline
**Price:** A$24
**Availability:** ✅ In Stock

## Summary

> 💄 Drip, Glide, Grip — Your 24HR flawless skin secret!

## Quick Answers

- **What is this?** New York, Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 30ml by maybelline
- **How much does it cost?** A$24 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/727098013-new-york-grippy-serum-primer-hydrating-makeup-primer-with-2)

## Best For

- maybelline enthusiasts

## Why This Product

- Trusted maybelline brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Hydrate & Plump:** Infused with 2% niacinamide to visibly improve skin texture and boost hydration.
- • **All-Day Lockdown:** Experience up to 24 hours of flawless makeup grip without touch-ups.
- • **Seamless Layering:** Glides effortlessly under makeup for a fresh, radiant finish that lasts from AM to PM.
- • **Serum-To-Grip Tech:** Transforms from a lightweight serum to a powerful makeup base in just 20 seconds.
- • **Weightless & Invisible:** Vegan, non-greasy formula that leaves zero white cast or pilling—perfect for all skin types.

## Overview

Maybelline New York's Grippy Serum Primer is a 30ml hydrating makeup base featuring innovative Serum-To-Grip technology and 2% niacinamide. This vegan, water-based primer ensures up to 24 hours of makeup hold while improving skin texture and delivering a fresh, plumped look without greasiness or white cast. Ideal for all skin types, it layers seamlessly for a radiant, long-lasting finish.

## Description

Meet Grippy Serum, Maybelline New York’s innovative makeup grip primer that delivers up to 24 hours of hold and hydration. This ultra-blendable, water-based formula features Serum-To-Grip Technology, transforming from a fresh, sensorial serum texture to a makeup-gripping base in just 20 seconds. Infused with 2% niacinamide, it helps improve skin texture while delivering long-lasting hydration and a visibly plumped, fresh look. The vegan formula contains no animal-derived ingredients, leaves no white cast, and feels weightless with zero greasiness or pilling. Designed to work seamlessly under makeup, it layers well and suits all skin types—even sensitive skin. The result? Smooth, radiant skin and makeup that stays put all day. Simply drip, glide, and grip for a flawless, long-wear finish that locks in your look. Whether you're going for an everyday glow or full glam, Grippy Serum is your new essential primer for next-level makeup performance.

Review: ممتاز
Review: ممتاز

## Features

- Drip,glide, grip!
- Ultra blendable. Fresh, plumped skin look.
- Serum-To-Grip technology
- Infused with 2% niacinamide
- Vegan formula

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0DNT5HBHB |
| ASIN  | B0DNT5HBHB |
| Best Sellers Rank | #590 in Beauty ( See Top 100 in Beauty ) #4 in Foundation Primers |
| Customer reviews | 4.5 4.5 out of 5 stars (1,197) |
| Date First Available  | 21 April 2025 |
| Item model number | b3536200 |
| Item model number  | b3536200 |
| Language | Spanish, Spanish, Spanish, Spanish, Spanish |
| Language  | Spanish, Spanish, Spanish, Spanish, Spanish |
| Manufacturer | L'Oreal |
| Manufacturer  | L'Oreal |
| Package Dimensions | 13.4 x 3.6 x 3.6 cm; 120 g |
| Package Dimensions  | 13.4 x 3.6 x 3.6 cm; 120 g |

## Product Details

- **Brand:** MAYBELLINE
- **Item form:** Liquid
- **Package information:** Bottle
- **Product benefits:** Moisturizing, Improves skin elasticity, Even toning
- **Skin type:** All

## Images

![New York, Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 30ml - Image 1](https://m.media-amazon.com/images/I/618oG9wN3VL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by M***I on 2 March 2026*

ممتاز

### ⭐⭐⭐⭐⭐ Review
*by A***A on 20 December 2025*

ممتاز

### ⭐⭐⭐⭐ Good
*by J***N on 17 November 2025*

Love it

## Frequently Bought Together

- Maybelline New York Grippy Serum Makeup Primer, Ultra-Blendable, up-to 24H grip, Fresh plumped skin look, Water-based & Vegan formula, Suitable for all skin types (30ml)
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- L'Oreal Paris Infallible 3-second Setting Spray, Long-Lasting Fixing Spray for Face, lightweight micro mist non-sticky, transfer proof, sets makeup for up to 36 Hour, 75ml

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**Shop now:** [https://www.desertcart.com.au/products/727098013-new-york-grippy-serum-primer-hydrating-makeup-primer-with-2](https://www.desertcart.com.au/products/727098013-new-york-grippy-serum-primer-hydrating-makeup-primer-with-2)

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-03-09*