---
product_id: 721590414
title: "L'Oreal Paris Elvive Hyaluron + Pure 72H Purifying Shampoo for Oily Hair, Clarifying Shampoo with Salicylic Acid and Hyaluronic Acid, 28 Fl Oz"
brand: "l'oreal paris"
price: "A$51"
currency: AUD
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.com.au/products/721590414-loreal-paris-elvive-hyaluron-pure-72h-purifying-shampoo-for-oily
store_origin: AU
region: Australia
---

# 72H lasting freshness 28 fl oz hydrating volume Dual-action Salicylic + Hyaluronic Acid L'Oreal Paris Elvive Hyaluron + Pure 72H Purifying Shampoo for Oily Hair, Clarifying Shampoo with Salicylic Acid and Hyaluronic Acid, 28 Fl Oz

**Brand:** l'oreal paris
**Price:** A$51
**Availability:** ✅ In Stock

## Summary

> ✨ Refresh your roots, hydrate your lengths, own your day! ✨

## Quick Answers

- **What is this?** L'Oreal Paris Elvive Hyaluron + Pure 72H Purifying Shampoo for Oily Hair, Clarifying Shampoo with Salicylic Acid and Hyaluronic Acid, 28 Fl Oz by l'oreal paris
- **How much does it cost?** A$51 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/721590414-loreal-paris-elvive-hyaluron-pure-72h-purifying-shampoo-for-oily)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Sensory Escape:** Bright berries, cherry blossom, vanilla & sandalwood scent for a luxurious wash.
- • **Lightweight Yet Effective:** Deeply cleans oily roots without weighing down or drying hair ends.
- • **72-Hour Freshness Guarantee:** Enjoy purified roots and moisturized lengths that last up to 3 days.
- • **Purify & Hydrate in One Wash:** Dual-action formula removes 100% residue while hydrating without stripping.
- • **Skincare-Inspired Innovation:** Infused with powerhouse acids from top skincare science for scalp health.

## Overview

Elvive Hyaluron + Pure 72H Purifying Shampoo is a 28 fl oz clarifying shampoo designed for oily hair that combines Salicylic Acid to deeply cleanse and Hyaluronic Acid to hydrate. This non-stripping formula removes up to 100% residue and keeps scalp refreshed and hair hydrated for up to 72 hours, inspired by advanced skincare technology and scented with a sophisticated blend of berries, cherry blossom, vanilla, and sandalwood.

## Description

Elvive Hyaluron + Pure is expertly designed for oily hair to help achieve 72 hours of fresh roots and hydrated, free-flowing hair. Inspired by skincare, Elvive's Hyaluron + Pure regimen is formulated with a dual-action combination of Salicylic and Hyaluronic Acid to purify the scalp, without stripping, and hydrate lengths, without weigh down, for up to 72H. First, the Oil Erasing Pre-Shampoo Serum, with 6% Exfoliating Complex, removes up to 100% residue. Then, the 72H Purifying Shampoo removes oil & build up and for clean, fresh roots. Finally, the 72H Rehydrating Conditioner instantly detangles and moisturizes hair without weigh down. **When using Hyaluron + Pure Oil Erasing Serum and 72H Purifying shampoo as system

Review: Damn good stuff - Really great shampoo. It gets the scalp squeaky clean, and also does a fine job on the hair. Smells good, does the trick. I like to have really clean hair when I use a mask, and this stuff is a great base. It's also gentle on the hair. I feel like it's the best of both worlds, cleans like a pro, but is gentle enough to use the cr_p out of it.
Review: Great for oily roots but keeps hair soft” - I’ve been using this shampoo for a few washes and it works really well for oily roots. It cleans deeply without leaving my hair dry or heavy. The texture feels light and it lathers nicely, so a small amount is enough. After rinsing, my scalp feels fresh and my hair looks cleaner for longer compared to other shampoos I’ve tried. I also like that it doesn’t make my ends feel rough, which is important if you have oily scalp but still want softness. Overall, a good balance between purifying and hydrating.

## Features

- Non-Stripping Clarifying Shampoo for Oily Roots and Dehydrated Lengths: Elvive Hyaluron + Pure features dual-action formula with Salicylic and Hyaluronic Acid to instantly remove up to 100% of residue leaving the scalp feeling refreshed and reinvigorated up to 72H
- Inspired by Skincare: Infused with Salicylic and Hyaluronic Acids for up to 72H of purified roots and hydrated lengths. From the Number 1 Skincare Serum Brand. Scented with bright berries, cherry blossom, sweet vanilla, and sandalwood
- Purifying and Hydrating Routine: First, gently exfoliate with the Hyaluron + Pure Oil Erasing Serum. Then, clarify with the Hyaluron + Pure 72H Purifying Shampoo. Finally, rehydrate with the Hyaluron + Pure 72H Rehydrating Conditioner
- Custom Hair Care Solutions for All Hair Types: From expertly formulated hair treatments, masks and serums to nourishing leave-in conditioners and frizz-defying shampoo and conditioner, we've got what you need
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0DNKM7R42 |
| Active Ingredients | Salicylic Acid, salicylic_acid |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #8,719 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #254 in Hair Shampoo |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Customer Reviews | 4.5 out of 5 stars 804 Reviews |
| Global Trade Identification Number | 00071249692271 |
| Hair Type | Normal |
| Item Form | Liquid |
| Liquid Volume | 28 Fluid Ounces |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 0071249692271 |
| Material Type Free | Paraben Free |
| Model Number | 0071249692271 |
| Number of Items | 1 |
| Other Special Features of the Product | Hydrating, Purifying |
| Product Benefits | Moisturizing |
| Scent | Fresh |
| Scent Name | Fresh |
| Suitable Hair Color | All Hair Colors |
| UPC | 071249692271 |
| Unit Count | 28.0 Fluid Ounces |

## Product Details

- **Age Range (Description):** Adult
- **Brand:** L'Oreal Paris
- **Hair Type:** Normal
- **Item Form:** Liquid
- **Scent:** Fresh

## Images

![L'Oreal Paris Elvive Hyaluron + Pure 72H Purifying Shampoo for Oily Hair, Clarifying Shampoo with Salicylic Acid and Hyaluronic Acid, 28 Fl Oz - Image 1](https://m.media-amazon.com/images/I/71YQ7LFQrKL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Damn good stuff
*by J***T on January 24, 2026*

Really great shampoo. It gets the scalp squeaky clean, and also does a fine job on the hair. Smells good, does the trick. I like to have really clean hair when I use a mask, and this stuff is a great base. It's also gentle on the hair. I feel like it's the best of both worlds, cleans like a pro, but is gentle enough to use the cr_p out of it.

### ⭐⭐⭐⭐⭐ Great for oily roots but keeps hair soft”
*by I***C on February 23, 2026*

I’ve been using this shampoo for a few washes and it works really well for oily roots. It cleans deeply without leaving my hair dry or heavy. The texture feels light and it lathers nicely, so a small amount is enough. After rinsing, my scalp feels fresh and my hair looks cleaner for longer compared to other shampoos I’ve tried. I also like that it doesn’t make my ends feel rough, which is important if you have oily scalp but still want softness. Overall, a good balance between purifying and hydrating.

### ⭐⭐⭐⭐⭐ Fresh, Clean Hair That Smells Amazing
*by A***E on March 1, 2026*

I’ve been really impressed with the L’Oreal Paris Elvive Hyaluron + Pure 72H Purifying Shampoo. It leaves my hair feeling clean and refreshed without stripping it or making it feel dry. The scent is amazing. It smells fresh and salon-quality without being overpowering, and the fragrance lingers lightly after washing. My scalp feels purified, but my hair still feels soft and hydrated rather than brittle. It lathers well, rinses clean, and doesn’t weigh my hair down. Overall, this is a great option if you want a deep clean while still keeping your hair feeling healthy and hydrated. Definitely one I would repurchase.

## Frequently Bought Together

- L'Oreal Paris Elvive Hyaluron + Pure 72H Purifying Shampoo for Oily Hair, Clarifying Shampoo with Salicylic Acid and Hyaluronic Acid, 28 Fl Oz
- L'Oreal Paris Elvive Hyaluron + Pure Oil Erasing Scalp Serum with Salicylic Acid For Oily Hair, 3.45 Fl Oz
- L'Oreal Paris Elvive Hyaluron Plump Hydrating Conditioner for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-03-11*