--- product_id: 649085502 title: "e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 23 Light Cool" brand: "e.l.f." price: "A$18" currency: AUD in_stock: true reviews_count: 13 category: "E.L.F." url: https://www.desertcart.com.au/products/649085502-e-l-f-soft-glam-foundation-medium-coverage-long-lasting store_origin: AU region: Australia --- # Long-lasting wear 12+ hrs 100% Vegan & Cruelty-Free 1% Hydrating Hibiscus Complex e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 23 Light Cool **Brand:** e.l.f. **Price:** A$18 **Availability:** ✅ In Stock ## Summary > ✨ Glow long, work strong, look unstoppable. ## Quick Answers - **What is this?** e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 23 Light Cool by e.l.f. - **How much does it cost?** A$18 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/649085502-e-l-f-soft-glam-foundation-medium-coverage-long-lasting) ## Best For - e.l.f. enthusiasts ## Why This Product - Trusted e.l.f. brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Inclusive Shade Range:** Available in 36 shades, including 23 Light Cool, ensuring your unique skin tone is perfectly matched. - • **Conscious Beauty Choice:** Proudly 100% vegan, cruelty-free, and free from parabens, phthalates, and sulfates—because ethical elegance is in. - • **Build Your Perfect Coverage:** Medium, buildable formula lets you customize your look—whether it’s a natural glow or a polished, professional finish. - • **Effortless All-Day Radiance:** Stay flawless from morning meetings to after-hours with a foundation that lasts 12+ hours without fading or caking. - • **Hydration Meets Breathability:** Infused with hydrating hibiscus and antioxidant-rich fruit extracts for skin that feels fresh, never heavy or clogged. ## Overview e.l.f. Soft Glam Foundation offers a breathable, medium buildable coverage with a smooth satin finish that lasts all day. Enriched with 1% Hydrating Hibiscus Complex and fruit extracts, it hydrates without clogging pores. Suitable for all skin types and tones, this vegan and cruelty-free foundation delivers a fresh, natural look that professionals trust to keep them looking polished from desk to dinner. ## Description Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.What it is:Long-lasting satin finish foundation that delivers medium buildable coverageBreathable formula doesn’t look or feel cakeyInfused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extractsWhy you'll love it:Available in 36 shades for a wide range of skin tonesNon-comedogenic (won’t clog pores)Just-right coverage at an OMG priceIngredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular productProud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic. Review: Good Coverage, Nice Finish - I recently tried this foundation, and it has quickly become one of my favorites. I have oily skin, and finding a foundation that stays put without breaking down throughout the day can be a challenge, but this one performs beautifully. The texture is lightweight yet provides buildable coverage, allowing me to achieve both a natural everyday look or a fuller coverage finish. One of the things I appreciate most is how it controls shine without feeling heavy or cakey. Even after several hours of wear, my skin still looks fresh and smooth. Another major plus is that it doesn’t oxidize. The shade I apply in the morning stays true all day long, which is rare in many foundations I’ve used before. It also blurs pores nicely and gives a soft, semi-matte finish that feels comfortable and breathable. Overall, this foundation is a great pick for anyone with oily or combination skin who wants long-lasting coverage without worrying about color changes or excessive shine. I’d highly recommend it if you’re looking for a dependable, everyday foundation that performs well under different conditions. Pros: Controls oil and shine effectively Lightweight, buildable coverage Does not oxidize Long-lasting and comfortable wear Smooths and blurs pores Cons: Might require a primer for very long days if you have extremely oily skin Perfect for anyone looking for a reliable foundation that stays true and fresh all day! Review: Good foundation- great price - My daughter told me to try this foundation, when I ran out of my usual cc cream. At this price pont, I figured it was worth a try, but honestly, I was quite impressed! Great medium coverage, nice glow. I used the pillow puff sponge to apply. Goes on very smooth over my moisturizer. I got the light neutral & it's a perfect match! Doesn't seem to emphasize small lines, etc. Fragrance-free. Would buy again ## Features - LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation. - MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish. - BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin. - FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin. - SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0D3JFKVWZ | | Additional Features | Cruelty Free, Vegan | | Age Range Description | Adult | | Best Sellers Rank | #858 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #7 in Foundation Makeup | | Brand Name | e.l.f. | | Color | 23 Light Cool | | Container Type | Tube | | Coverage | Full | | Customer Reviews | 4.4 out of 5 stars 11,082 Reviews | | Finish Types | Satin | | Global Trade Identification Number | 00609332849440 | | Item Form | Liquid | | Item Weight | 0.09 Pounds | | Manufacturer | e.l.f. Cosmetics | | Manufacturer Part Number | 84944 | | Material Type Free | Paraben Free, Phthalate Free, Sulphate Free | | Model Number | 84944 | | Number of Items | 1 | | Package Information | Tube | | Package Type Name | Tube | | Product Benefits | Long-lasting, buildable coverage with breathable, hydrating formula | | Recommended Uses For Product | Face Makeup Foundation | | Skin Tone | All | | Skin Type | All | | Specialty | Cruelty Free, Vegan | | Sun Protection | 15 Sun Protection Factor (SPF) | | UPC | 609332849440 | | Unit Count | 1 Fluid Ounces | ## Product Details - **Color:** 23 Light Cool - **Item Form:** Liquid - **Material Type Free:** Paraben Free, Phthalate Free, Sulphate Free - **Recommended Uses For Product:** Face Makeup Foundation - **Skin Type:** All ## Images ![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 23 Light Cool - Image 1](https://m.media-amazon.com/images/I/61oxOwYGdQL.jpg) ![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 23 Light Cool - Image 2](https://m.media-amazon.com/images/I/51r2FcpJ6QL.jpg) ![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 23 Light Cool - Image 3](https://m.media-amazon.com/images/I/81qtLsUN9eL.jpg) ![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 23 Light Cool - Image 4](https://m.media-amazon.com/images/I/816TtnniaqL.jpg) ![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 23 Light Cool - Image 5](https://m.media-amazon.com/images/I/71N6IeIsUBL.jpg) ## Available Options This product comes in different **Color** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good Coverage, Nice Finish *by C***N on January 24, 2026* I recently tried this foundation, and it has quickly become one of my favorites. I have oily skin, and finding a foundation that stays put without breaking down throughout the day can be a challenge, but this one performs beautifully. The texture is lightweight yet provides buildable coverage, allowing me to achieve both a natural everyday look or a fuller coverage finish. One of the things I appreciate most is how it controls shine without feeling heavy or cakey. Even after several hours of wear, my skin still looks fresh and smooth. Another major plus is that it doesn’t oxidize. The shade I apply in the morning stays true all day long, which is rare in many foundations I’ve used before. It also blurs pores nicely and gives a soft, semi-matte finish that feels comfortable and breathable. Overall, this foundation is a great pick for anyone with oily or combination skin who wants long-lasting coverage without worrying about color changes or excessive shine. I’d highly recommend it if you’re looking for a dependable, everyday foundation that performs well under different conditions. Pros: Controls oil and shine effectively Lightweight, buildable coverage Does not oxidize Long-lasting and comfortable wear Smooths and blurs pores Cons: Might require a primer for very long days if you have extremely oily skin Perfect for anyone looking for a reliable foundation that stays true and fresh all day! ### ⭐⭐⭐⭐⭐ Good foundation- great price *by C***S on May 21, 2026* My daughter told me to try this foundation, when I ran out of my usual cc cream. At this price pont, I figured it was worth a try, but honestly, I was quite impressed! Great medium coverage, nice glow. I used the pillow puff sponge to apply. Goes on very smooth over my moisturizer. I got the light neutral & it's a perfect match! Doesn't seem to emphasize small lines, etc. Fragrance-free. Would buy again ### ⭐⭐⭐⭐ Good medium coverage foundation *by Y***E on April 6, 2025* Elf have great products and this foundation is a good one. I have seen so many good reviews online raving about it, and I own the previous version that sadly elf is discontinuing. I decided to try it and I have to say I was a bit dissapointed. Don't get me wrong, it is good for every day use, it is really good, but it isn't better than the previous version, the flawless satin foundation (see picture). What I like about it is that it is very lighweight, it feels like you are not wearing anything. It blends super fast and easy. The shade range is phenomenal, you will find your match for sure and mine was perfect for my skintone. It has a beautiful satin finish that makes your skin look healthy. What I dislike is that it has less coverage than what I expected. It says medium but it is not quite there and you can't build it too much because it looks cakey. I have some acnee marks and some discoloration and I have to use a full coverage concealer underneath because they will show thru the foundation and I didn't have this issue with the previous version, that was also medium coverage, but it covered my discoloration and it was buildable. This one also looses in comparison with the previous one in packaging. The old Flawless Satin Foundation came in a frosted glass bottle with a pump which I prefer to this plastic tube. In conclusion, this is a good product at an excellent price point and I believe a lot of people will like it. I will definitely use it but I don't think I will buy it again for the reasons mentioned above. There are other foundations I like more at a comparable price and I will continue to buy the old formula as long as it is available. ## Frequently Bought Together - e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 23 Light Cool - e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Fair Beige - e.l.f. Halo Glow Soft Focus Setting Powder, Silky Setting Powder For Creating Soft Glow Without Shine, Smooths Pores & Lines, Medium --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.au/products/649085502-e-l-f-soft-glam-foundation-medium-coverage-long-lasting](https://www.desertcart.com.au/products/649085502-e-l-f-soft-glam-foundation-medium-coverage-long-lasting) --- *Product available on Desertcart Australia* *Store origin: AU* *Last updated: 2026-05-27*