In Search of the Perfect Peach: Why flavour holds the answer to fixing our food system

Well written and interesting book, on an important subject.

Fubini makes some good points in this book. We do need to look more closely at where our food comes from. We do need to think about how we buy as well as what we buy. Seasonality, flavour and provenance are all important as is soil health and good farming practices. Having said all that, I was disappointed in this book. Fubini is the founder of Natoora, a company which practices what the book preaches. A lot of this book read like a 200 page advert for shopping with Natoora. There was a great deal of explanation and emphasis on the importance of supply chains and how to create and maintain them. I appreciate that this is key to Fubini's business practice, but for the reader, not very interesting. I asked to review the book because I thought it would be about the search for great tasting, environmentally friendly produce, but that was actually quite a small part of the book.I would also argue that Fubini is preaching to the choir here. If you can afford to shop at Natoora and places like it, you probably do that already. If you can't, then the message this book sends is frankly quite despairing in that to grow, produce and market products like the ones Fubini highlights costs a great deal of money. No matter how much shoppers have power, they only have it if they can afford to change their buying habits and in this current economic climate I'm not sure how many people are in that privileged position.

Rather than delving into heavy theory, this book is rooted in experience, making it an enjoyable and thought-provoking read. Highlights the joy and beauty of sourcing incredible produce through engaging stories – Fubini's genuine passion for flavour is inspiring and uplifting.

A manifest for the flavour revolution!Like the author, I come from a country(or from a time) when we would only eat seasonally, with flavour in mind and nothing else would do justice to our plates. When I've moved from East to West it was a food shock! For many year I've thought fruits and vegetable were tasteless! Nowadays things are either improving or I've got used to no taste hahaha. While I am not totally behind seasonality, I completely understand where the author is coming from. I have taken steps to not buy certain things when they are very out of season only base on the absence of taste rather than the concept of seasonality, but I do agree it is something to consider, especially if you are a person that wants to make conscious decisions when it comes to food.I must confess that at first I was not convinced. I've found myself thinking this book is a bit slim, a book for rich people who can afford the best of the best! But slowly he won me over! I think what really got me on his side was the false locality (when eating local does more hard than good) and misleading use of organic labels, things I've been thinking for a while but not found anyone voicing this concerns before! He got me on his side to the point where I really understood the concept and also agreed: If we can find new markets, where consumers have the economic means to value the product correctly and allow it to stand out from the competition, I believe it is worth the extra mile to get it there. If targeting the best of the crop to people with means, means that we will keep this products and those farmers prospering, so be it! Maybe in time, through scale economics, the like of myself will be able to afford tasty vegetables and fruits!So let the revolution start! Flavour for the masses, please!

I highly recommend, without hesitation!

I really wanted to enjoy this book as the subject sounds so attractive. Alas, it is written in such a way that reminds me of a lecture. I couldn't finish it. Such as shame as the author is obviously very well versed in his subject.

What a fantastic book. Common sense applied on a bigger scale. Working with local producers for seasonal products. Taste sensation at core but reaping so manual other benefits for every part of the supply chain and the environment.When you grow your own fruit and vegetables you work with the season and the produce is nothing you buy off the supermarket shelves.This book just reaffirms that we need to go back to basics and not want everything all the time.

Una storia di vita interessante dell'autore, esperto in sostenibilità, legata alla creazione di un sistema alimentario sano per le persone e per il pianeta con insegnamenti tecnici facili da applicare nella vita quotidiana.Vale la pena leggerlo.