Review “'The most-followed psychologist on Twitter' re-examines the process of creating personal change and growth… By flipping current psychology theories upside down and putting motion before emotion, one can have better relationships, fight depression and anxiety, lose weight and stop smoking (or curb other addictive behaviors), grow more confident, and slow down the effects of aging….[An] intriguing new slant to personal transformation.” - Kirkus on The As If Principle"Drawing from such well-known trials and tests as the Zimbardo prison study and the Stanislavski acting method, as well as historical and pop culture figures like Frederick Douglass and Joan Baez . . . A convincing argument for the power of action." - Publishers Weekly on The As If Principle"Wiseman's The As If Principle explains how to instantly take control of your emotions. Whether it's quitting a bad habit, persevering through a difficult task or achieving your dream self, you can make it happen." - AskMen.com on The As If Principle About the Author RICHARD WISEMAN is based at the University of Hertfordshire in the United Kingdom and has gained an international reputation for research into offbeat areas of psychology, including deception, humor, and luck. He is the author of The Luck Factor, Quirkology, and numerous other books. A passionate advocate for science, Wiseman is well-known for his media appearances, high-profile talks, live demonstrations, and mass-participation studies. He has his own YouTube channel called Quirkology.
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