Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets Paperback – 5 Sept. 2024

I just finished reading the new book, Make It Punchy.Very good book and very timely for me.Up till now I've pretty much been writing direct response sales pages and emails for course creators and supplement companies etc.But just last week I took on a project to write the messaging for a newly created website for an electrical engineering consultancy company that is B2B.So when I saw the Make It Punchy book on my recommendations on Amazon I decided to purchase it to give me some inspiration for my new B2B messaging project.It has done that and given me some great ideas on how to convey to the client why messaging for his website is so important (I was perceiving that he didn't really value the messaging as much as how the website was going to look, professionally).I was able to go through the book in a couple of days to give me better talking points, ways of thinking, simple to follow messaging principles, and possible frameworks for my new B2B messaging project for my client's new website.I realise my new client is not quite in the tech or software space (who the book is targeted at) - but it's close enough for me to derive great value from your book.I highly recommend this book for anyone tasked with B2B messaging. It's easy to read, easy to follow, and gives you new confidence to message for any company that is technical ans sells B2B.

Such a great resource for anyone working in B2B marketing / messaging. The book lays out the whys and the how to's very clearly - so you can work through your own messaging easily. I can see this being a book I come back to time and again! Would highly recommend to marketers, copywriters and messaging specialists in any sector - but technology especially.

I think the amount of Post-it notes says it all 😊

Emma Stratton is THE go-to in the Product Marketing community for all things messaging, so I was so excited to get my hands on Make It Punchy.It's written in Emma's distinctive voice, and it breaks down why jargon-fuelled, complicated writing falls flat.I took note of so many important reminders reading this book - it has a great mix of call outs, "punchy pep talks" and examples from Emma's work helping over 1,500 B2B marketers from B2B businesses of all shapes and sizes improve their messaging.Already looking forward to digging into the frameworks in my job.

Make It Punchy is an absolute must-read for anyone looking to transform tired tech messaging into clear, compelling copy.If you've ever felt lost in the jargon, this book will be your guide. Emma distills the art of direct, human messaging into concise, easy-to-understand frameworks, making it accessible to marketers of all levels.Packed with real stories, examples, and practical lessons, this book will help you cut through the noise and communicate real value to your audience. Congrats to Emma on a job well done — a masterclass in tech messaging! Highly recommended!

The jargon-busting queen of messaging has been in the lab working on a book that will truly stand the test of time. It is a fantastic read. Destined to join April Dunford's Obviously Awesome on the shelves of PMM's and Marketers all over the world. Have you ever wondered what a carrot-based workflow is? Attacker-based behavioral analytics? Emma shines a spotlight on how ridiculous some software messaging has become and how you can fix it.

Copywriters write the best books! Our job is to make things clear and concise and this book does just that. Quickly and easily too. Punchy!For new copywriters, it's a comprehensive read full of reasons why we should write how we write. For experienced copywriters, it's a great reminder of all the things we already know - or should. And for non-copywriters (hire a copywriter who knows all this stuff so you don't have to give it a go!), it provides plenty of insights into what copywriters do, why they do it that way and how you could do it if you absolutely have to do it yourself.In short, get it. It belongs on your shelf next to all the other copywriting books you have.

Truly feel like I’ve upskilled as a copywriter after reading this. Written to be clear, helpful,and memorable with lots of tactical and practical advice.

Excellent and digestible read by one of the greats in B2B tech marketing! Should be required reading for founder/CEOS, PMM teams, and CMOs.

Excellent book on messaging!

If you’re doing any writing whatsoever you should get your hands on this book.Emma’s breakdown for great messaging is practical, logical, and it’ll get your wheels turning.Reading this book won’t just teach you.It’ll make you feel seen.She packed it with what feels like your own private FAQs.She knows what you're worried about, she acknowledges it and breaks down every concern you can think of so you’re confident to give it a try.It was a fast read that went straight to the 'quick reference' pile for me.And her brown snow cone messaging example now lives rent-free in my head alongside its April Dunford’s cake on a stick (if you have no idea what I'm talking about get your hands on Obviously Awesome too).Do yourself, your content peeps and your sales team a favor and get it.

As product marketing professionals, we often use messaging for B2B that sounds very businesslike and sometimes robotic. Emma Stratton's Make it Punchy takes you from the thought process and strategy to implementing messaging that can help you connect emotionally with your buyers.Throw away the technical jargon because most people don't care—they have heard it so many times. If you want to stand out in the crowd, you need to get close to your customers and communicate their desires and pain points.I have started using the techniques, and it feels great to write messaging that connects with humans!