--- product_id: 639314067 title: "e.l.f. Soft Glam Foundation, 35 Medium Cool" brand: "e.l.f." price: "A$17" currency: AUD in_stock: true reviews_count: 13 category: "E.L.F." url: https://www.desertcart.com.au/products/639314067-e-l-f-soft-glam-foundation-35-medium-cool store_origin: AU region: Australia --- # Long-lasting wear up to 12+ hrs 100% Vegan & Cruelty-Free certified 1% Hydrating Hibiscus Complex e.l.f. Soft Glam Foundation, 35 Medium Cool **Brand:** e.l.f. **Price:** A$17 **Availability:** ✅ In Stock ## Summary > ✨ Glow longer, feel lighter, look flawless all day! ✨ ## Quick Answers - **What is this?** e.l.f. Soft Glam Foundation, 35 Medium Cool by e.l.f. - **How much does it cost?** A$17 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/639314067-e-l-f-soft-glam-foundation-35-medium-cool) ## Best For - e.l.f. enthusiasts ## Why This Product - Trusted e.l.f. brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Kindness is the New Chic:** Proudly vegan and cruelty-free, so your beauty routine supports ethical choices without compromise. - • **Breathe Easy, Look Stunning:** Infused with hydrating fruit extracts, this breathable formula keeps pores clear and skin comfortable. - • **Build Your Perfect Coverage:** Medium, satin finish that’s fully customizable—go from natural glow to full glam in seconds. - • **Effortless All-Day Radiance:** Stay flawlessly fresh from morning meetings to after-hours with a foundation that won’t fade or cake. - • **Shade-Inclusive & Skin-Friendly:** Available in 36 shades, designed for all skin types—dry, oily, or combo—because your skin deserves the best. ## Overview e.l.f. Soft Glam Foundation in 35 Medium Cool offers a long-lasting satin finish with medium buildable coverage. Enriched with 1% Hydrating Hibiscus Complex and fruit extracts, it delivers breathable, non-cakey wear suitable for all skin types. This vegan, cruelty-free formula stays true without oxidizing, controls shine, and blurs pores—perfect for professionals seeking a reliable, ethical foundation that performs from desk to dinner. ## Description Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.What it is:Long-lasting satin finish foundation that delivers medium buildable coverageBreathable formula doesn’t look or feel cakeyInfused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extractsWhy you'll love it:Available in 36 shades for a wide range of skin tonesNon-comedogenic (won’t clog pores)Just-right coverage at an OMG priceIngredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular productProud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic. Review: Good Coverage, Nice Finish - I recently tried this foundation, and it has quickly become one of my favorites. I have oily skin, and finding a foundation that stays put without breaking down throughout the day can be a challenge, but this one performs beautifully. The texture is lightweight yet provides buildable coverage, allowing me to achieve both a natural everyday look or a fuller coverage finish. One of the things I appreciate most is how it controls shine without feeling heavy or cakey. Even after several hours of wear, my skin still looks fresh and smooth. Another major plus is that it doesn’t oxidize. The shade I apply in the morning stays true all day long, which is rare in many foundations I’ve used before. It also blurs pores nicely and gives a soft, semi-matte finish that feels comfortable and breathable. Overall, this foundation is a great pick for anyone with oily or combination skin who wants long-lasting coverage without worrying about color changes or excessive shine. I’d highly recommend it if you’re looking for a dependable, everyday foundation that performs well under different conditions. Pros: Controls oil and shine effectively Lightweight, buildable coverage Does not oxidize Long-lasting and comfortable wear Smooths and blurs pores Cons: Might require a primer for very long days if you have extremely oily skin Perfect for anyone looking for a reliable foundation that stays true and fresh all day! Review: Great formula that stays with you in the heat! - I am giving this 5 stars bc its a great formula! I am at work and its 95 degrees outside and VERY hot in this bakeshop. I have gone outside twice now and SWEAT so much, plus its cery hot inside here... I was worried about my makeup coming off but as you can see it has not. I do use a good setting spray but this foundation is really beautiful. Shade match is spot on, blends in so nicely to the skin. Hydrating, not dry at all. Gives medium coverage thats buildable. Works very well with my other cream and powder products. I am a huge fan of this and will be using it alot this summer. I do use setting spray to lock everything in but this has stayed on my face so well after sweating in 95° heat!! Elf always has great products and i am a huge fan!! ## Features - LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation. - MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish. - BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin. - FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin. - VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0D3JCZ84F | | Additional Features | Vegan, Cruelty Free | | Age Range Description | All Ages | | Best Sellers Rank | #679 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #7 in Foundation Makeup | | Brand Name | e.l.f. | | Color | 35 Medium Cool | | Container Type | Tube | | Coverage | Full | | Customer Reviews | 4.4 out of 5 stars 11,993 Reviews | | Finish Types | Satin | | Global Trade Identification Number | 00609332849525 | | Item Form | Liquid | | Item Weight | 1.44 ounces | | Manufacturer | e.l.f. Cosmetics | | Manufacturer Part Number | 84952 | | Material Type Free | Animal Product Free | | Model Number | 84952 | | Number of Items | 1 | | Package Information | Tube | | Package Type Name | Tube | | Product Benefits | Provides long-lasting medium coverage and is suitable for various skin types | | Recommended Uses For Product | Face Makeup Foundation | | Skin Tone | All | | Skin Type | All | | Specialty | Cruelty Free, Vegan | | UPC | 609332849525 | | Unit Count | 1 Fluid Ounces | ## Product Details - **Color:** 35 Medium Cool - **Item Form:** Liquid - **Material Type Free:** Animal Product Free - **Recommended Uses For Product:** Face Makeup Foundation - **Skin Type:** All ## Images ![e.l.f. Soft Glam Foundation, 35 Medium Cool - Image 1](https://m.media-amazon.com/images/I/61ulpqTu+BL.jpg) ![e.l.f. Soft Glam Foundation, 35 Medium Cool - Image 2](https://m.media-amazon.com/images/I/51HOaFHYc0L.jpg) ![e.l.f. Soft Glam Foundation, 35 Medium Cool - Image 3](https://m.media-amazon.com/images/I/81dzzRsfvUL.jpg) ![e.l.f. Soft Glam Foundation, 35 Medium Cool - Image 4](https://m.media-amazon.com/images/I/71JYMio6yyL.jpg) ![e.l.f. Soft Glam Foundation, 35 Medium Cool - Image 5](https://m.media-amazon.com/images/I/71EQ6w17azL.jpg) ## Available Options This product comes in different **Color** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good Coverage, Nice Finish *by C***N on January 24, 2026* I recently tried this foundation, and it has quickly become one of my favorites. I have oily skin, and finding a foundation that stays put without breaking down throughout the day can be a challenge, but this one performs beautifully. The texture is lightweight yet provides buildable coverage, allowing me to achieve both a natural everyday look or a fuller coverage finish. One of the things I appreciate most is how it controls shine without feeling heavy or cakey. Even after several hours of wear, my skin still looks fresh and smooth. Another major plus is that it doesn’t oxidize. The shade I apply in the morning stays true all day long, which is rare in many foundations I’ve used before. It also blurs pores nicely and gives a soft, semi-matte finish that feels comfortable and breathable. Overall, this foundation is a great pick for anyone with oily or combination skin who wants long-lasting coverage without worrying about color changes or excessive shine. I’d highly recommend it if you’re looking for a dependable, everyday foundation that performs well under different conditions. Pros: Controls oil and shine effectively Lightweight, buildable coverage Does not oxidize Long-lasting and comfortable wear Smooths and blurs pores Cons: Might require a primer for very long days if you have extremely oily skin Perfect for anyone looking for a reliable foundation that stays true and fresh all day! ### ⭐⭐⭐⭐⭐ Great formula that stays with you in the heat! *by S***A on July 14, 2026* I am giving this 5 stars bc its a great formula! I am at work and its 95 degrees outside and VERY hot in this bakeshop. I have gone outside twice now and SWEAT so much, plus its cery hot inside here... I was worried about my makeup coming off but as you can see it has not. I do use a good setting spray but this foundation is really beautiful. Shade match is spot on, blends in so nicely to the skin. Hydrating, not dry at all. Gives medium coverage thats buildable. Works very well with my other cream and powder products. I am a huge fan of this and will be using it alot this summer. I do use setting spray to lock everything in but this has stayed on my face so well after sweating in 95° heat!! Elf always has great products and i am a huge fan!! ### ⭐⭐⭐⭐⭐ Good foundation- great price *by C***S on May 21, 2026* My daughter told me to try this foundation, when I ran out of my usual cc cream. At this price pont, I figured it was worth a try, but honestly, I was quite impressed! Great medium coverage, nice glow. I used the pillow puff sponge to apply. Goes on very smooth over my moisturizer. I got the light neutral & it's a perfect match! Doesn't seem to emphasize small lines, etc. Fragrance-free. Would buy again ## Frequently Bought Together - e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 35 Medium Cool - e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Medium Beige - e.l.f. Monochromatic Multi Stick, Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Dazzling Peony, 0.17 Oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.au/products/639314067-e-l-f-soft-glam-foundation-35-medium-cool](https://www.desertcart.com.au/products/639314067-e-l-f-soft-glam-foundation-35-medium-cool) --- *Product available on Desertcart Australia* *Store origin: AU* *Last updated: 2026-07-28*