---
product_id: 5950685
title: "Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)"
price: "A$56"
currency: AUD
in_stock: true
reviews_count: 13
url: https://www.desertcart.com.au/products/5950685-truth-lies-and-advertising-the-art-of-account-planning-adweek
store_origin: AU
region: Australia
---

# Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)

**Price:** A$56
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
- **How much does it cost?** A$56 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/5950685-truth-lies-and-advertising-the-art-of-account-planning-adweek)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) [Steel, Jon] on desertcart.com. *FREE* shipping on qualifying offers. Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)

Review: Account Planning Explained - Jon Steel clearly explains what account planning is and more importantly, why it's important. Regardless if you're on the creative side or the account side, this book is loaded with insights. Entertaining, too. It's a book I will refer to again and again. Yes, the game has changed and will continue to change, but there are basic procedures that will remain. I highly recommend this book to agencies and clients alike.
Review: Strategy 101 - This book is such a great resource for students in advertising - especially for those of you out there pursuing account planning and strategic thinking. This book offers amazing insight into the entire process from ideation to brief writing. Loved the use of case studies throughout the book because they offered very tangible evidence of the ideas he argues throughout. I would highly recommend this book to anyone wanting clarification on what exactly strategy and account planning is all about.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #438,952 in Books ( See Top 100 in Books ) #45 in Advertising Graphic Design #382 in Advertising (Books) #1,460 in Marketing (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (188) |
| Dimensions  | 6.3 x 1.2 x 9.1 inches |
| Edition  | 1st |
| ISBN-10  | 0471189626 |
| ISBN-13  | 978-0471189626 |
| Item Weight  | 2.31 pounds |
| Language  | English |
| Print length  | 320 pages |
| Publication date  | March 13, 1998 |
| Publisher  | Wiley |

## Images

![Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) - Image 1](https://m.media-amazon.com/images/I/61jjhMhZSTL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Account Planning Explained
*by T***G on March 24, 2013*

Jon Steel clearly explains what account planning is and more importantly, why it's important. Regardless if you're on the creative side or the account side, this book is loaded with insights. Entertaining, too. It's a book I will refer to again and again. Yes, the game has changed and will continue to change, but there are basic procedures that will remain. I highly recommend this book to agencies and clients alike.

### ⭐⭐⭐⭐⭐ Strategy 101
*by M***S on October 30, 2016*

This book is such a great resource for students in advertising - especially for those of you out there pursuing account planning and strategic thinking. This book offers amazing insight into the entire process from ideation to brief writing. Loved the use of case studies throughout the book because they offered very tangible evidence of the ideas he argues throughout. I would highly recommend this book to anyone wanting clarification on what exactly strategy and account planning is all about.

### ⭐⭐⭐⭐ Written by a account planning director
*by J***. on March 7, 2008*

Very interesting book. He is the typo of pro I admire and respect. I have been an account planner al my long adman career, 60 years. I have always been a Bernbachian monk and I see the author is a similar person. I strongly believe that account planning exists to help create advertising - a supporting role not leading. It is an important element but is by no means a substitute for an fresh new idea beautifully executed. Account planning should not be misused. It is a tool to help the creators. Since I'm Brazilian and all my life worked on American accounts, I believe the author's British writing maybe is not as clear as the Americans.

## Frequently Bought Together

- Truth, Lies, and Advertising: The Art of Account Planning
- Hitting the Sweet Spot - Again
- Readings in Account Planning - 2nd Edition

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.com.au/products/5950685-truth-lies-and-advertising-the-art-of-account-planning-adweek](https://www.desertcart.com.au/products/5950685-truth-lies-and-advertising-the-art-of-account-planning-adweek)

---

*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-01-29*