---
product_id: 58375872
title: "Purple Cow: Transform Your Business by Being Remarkable"
price: "A$24"
currency: AUD
in_stock: true
reviews_count: 8
url: https://www.desertcart.com.au/products/58375872-purple-cow-transform-your-business-by-being-remarkable
store_origin: AU
region: Australia
---

# Timeless marketing insights Concise, actionable read Proven innovation strategies Purple Cow: Transform Your Business by Being Remarkable

**Price:** A$24
**Availability:** ✅ In Stock

## Summary

> 🚀 Transform your business by daring to be different!

## Quick Answers

- **What is this?** Purple Cow: Transform Your Business by Being Remarkable
- **How much does it cost?** A$24 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/58375872-purple-cow-transform-your-business-by-being-remarkable)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Data-Backed Marketing Evolution:** Ditch outdated ads; embrace targeted, influencer-driven growth.
- • **Master the Art of Being Remarkable:** Unlock Seth Godin’s blueprint to stand out in saturated markets.
- • **Fuel Your Brand’s Viral Potential:** Leverage social media dynamics to ignite word-of-mouth momentum.
- • **Inspire Innovation with Real Case Studies:** Learn from Starbucks and Dutch Boy’s game-changing tactics.
- • **Quick, Impactful Read for Busy Professionals:** Absorb powerful marketing wisdom in just a few hours.

## Overview

Purple Cow by Seth Godin is a bestselling marketing guide that challenges professionals to innovate and stand out by targeting niche markets with remarkable ideas. Packed with real-world case studies and modern strategies, this concise book redefines success beyond traditional advertising, making it essential for marketers eager to lead in today’s social media-driven landscape.

## Description

Purple Cow: Transform Your Business by Being Remarkable [Godin, Seth] on desertcart.com. *FREE* shipping on qualifying offers. Purple Cow: Transform Your Business by Being Remarkable

Review: A Must Read for Marketers - Purple Cow: Transform Your Business by Being Remarkable by Seth Godin. First published in 2003, and again in 2005, and again in 2019, The Purple Cow resonates with aspiring and seasoned marketers alike for it’s timeless message; BE REMARKABLE. Seth Godin is a champion of the marketing industry, making a name for himself by selling his marketing firm to Yahoo for 30 million dollars and then becoming their vice president of direct marketing. At the same time he began writing marketing books, to which Purple Cow in only one of many. Yet, its message is worth the three hours it will take to read it. Whether new to marketing or refreshing your ideas, you’ll want to consider the bullet points Godin has to offer within these pages. When Godin speaks, people listen. This book is primarily base on his personal opinion and therefor scrutinized, yet it holds major weight for those individuals about to jump into the melting pot of marketing that Godin so wittingly has mastered. Out with the old, in with the new. Marketing has evolved, according to Godin, and innovation is the key to success. He believes it would be a waste of energy to focus on products and services that already exist for the masses. Developing new products or services for a market that is not saturated but small and specific is the new key to success. His message is throttling innovators forward with the idea they must put extreme amounts of effort into standing out from the crowd. He provides multiple case studies of companies that have done so, such as Starbucks, and Dutch Boy Paint. His examples shed light on a different way of thinking that is so inspiring! It will spark you to try harder, search deeper, and expand your reach much farther than you had originally anticipated. If you are dealing with attempting to re-spin an old idea into a new one, he uses the example of Dutch Boy, the painting company who changed the idea of the paint can, making it so much more user friendly than the old one that the companies’ sales went up, their distribution broadened, and their retail price instantly increased. Godin’s approach to advertising leaves some weary of his methods. He believes television ads are in the stone ages and Internet banners are a complete waste of time. He has the statistics and the experience to back it up. His ideas stray from the typical mass media approach and hone in on investing in an idea and then spreading that idea to particular individuals that will find it remarkable, interesting, and a must have. This foreign concept seems like the long game to me, finding people to like a product, try it and then tell their friends, takes time. Yet Godin offers streamlined examples of how this can be done. Influencers on Instagram suddenly made much more sense. The entire format of Instagram and how it caters to like-minded individuals who feed off of each other’s ideas and inspiration is an absolute gold mine for what Godin proposes. It makes perfect sense. I would also gather, that the folks disagreeing with the value of this book may not be fluent in the social media formats younger generations have now grown accustom. Godin sheds light on subjects not otherwise considered unless you’ve already read some of his other books in which case his ideas are similar and reiterated. He’s a master of marketing, and this book contains keys you might not otherwise have considered. Learn as much as you possibly can to succeed, explore every option at your disposal, and the remarkable will be within reach! 5 stars, and a quick easy, concrete, authentic read. In fact, I read it twice.
Review: Interesting take on advertising - Great read and a very interesting take on advertising

## Features

- Purple Cow: Transform Your Business by Being Remarkable

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #36,008 in Books ( See Top 100 in Books ) #2 in Product Management #8 in Market Research Business (Books) #105 in Sales & Selling (Books) |
| Customer Reviews | 4.4 out of 5 stars 3,857 Reviews |

## Images

![Purple Cow: Transform Your Business by Being Remarkable - Image 1](https://m.media-amazon.com/images/I/61NbkYP0mEL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A Must Read for Marketers
*by C***N on November 16, 2020*

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin. First published in 2003, and again in 2005, and again in 2019, The Purple Cow resonates with aspiring and seasoned marketers alike for it’s timeless message; BE REMARKABLE. Seth Godin is a champion of the marketing industry, making a name for himself by selling his marketing firm to Yahoo for 30 million dollars and then becoming their vice president of direct marketing. At the same time he began writing marketing books, to which Purple Cow in only one of many. Yet, its message is worth the three hours it will take to read it. Whether new to marketing or refreshing your ideas, you’ll want to consider the bullet points Godin has to offer within these pages. When Godin speaks, people listen. This book is primarily base on his personal opinion and therefor scrutinized, yet it holds major weight for those individuals about to jump into the melting pot of marketing that Godin so wittingly has mastered. Out with the old, in with the new. Marketing has evolved, according to Godin, and innovation is the key to success. He believes it would be a waste of energy to focus on products and services that already exist for the masses. Developing new products or services for a market that is not saturated but small and specific is the new key to success. His message is throttling innovators forward with the idea they must put extreme amounts of effort into standing out from the crowd. He provides multiple case studies of companies that have done so, such as Starbucks, and Dutch Boy Paint. His examples shed light on a different way of thinking that is so inspiring! It will spark you to try harder, search deeper, and expand your reach much farther than you had originally anticipated. If you are dealing with attempting to re-spin an old idea into a new one, he uses the example of Dutch Boy, the painting company who changed the idea of the paint can, making it so much more user friendly than the old one that the companies’ sales went up, their distribution broadened, and their retail price instantly increased. Godin’s approach to advertising leaves some weary of his methods. He believes television ads are in the stone ages and Internet banners are a complete waste of time. He has the statistics and the experience to back it up. His ideas stray from the typical mass media approach and hone in on investing in an idea and then spreading that idea to particular individuals that will find it remarkable, interesting, and a must have. This foreign concept seems like the long game to me, finding people to like a product, try it and then tell their friends, takes time. Yet Godin offers streamlined examples of how this can be done. Influencers on Instagram suddenly made much more sense. The entire format of Instagram and how it caters to like-minded individuals who feed off of each other’s ideas and inspiration is an absolute gold mine for what Godin proposes. It makes perfect sense. I would also gather, that the folks disagreeing with the value of this book may not be fluent in the social media formats younger generations have now grown accustom. Godin sheds light on subjects not otherwise considered unless you’ve already read some of his other books in which case his ideas are similar and reiterated. He’s a master of marketing, and this book contains keys you might not otherwise have considered. Learn as much as you possibly can to succeed, explore every option at your disposal, and the remarkable will be within reach! 5 stars, and a quick easy, concrete, authentic read. In fact, I read it twice.

### ⭐⭐⭐⭐⭐ Interesting take on advertising
*by M***4 on August 25, 2025*

Great read and a very interesting take on advertising

### ⭐⭐⭐⭐ Have a Cow
*by R***N on January 28, 2008*

Twenty years ago, Tom Peters shared the same notion in "The Pursuit of Wow." In "The Purple Cow" Seth Godin explains and expands this "wow factor." In the new marketing age, consumers are too busy and too flooded with marketing to listen to the typical pitch. So, if your product is not remarkable, if it doesn't stand out by itself (with or without marketing) like a purple cow in a herd of Holsteins, then it will be lost in the proverbial shuffle. Today's consumer is consumed by attention deficit. So how do you get busy people who have everything they want and who are constantly bombarded with sales pitches to listen to you? The confluence of available choices (high) and available time (low) conspires against today's entrepreneur. Since consumers today ignore you and insist on permission marketing, the old rule is out: create safe, ordinary products and combine them with great marketing. The new rule is in: create remarkable products that the right people seek out. Be the outlier--the company that's different, that thinks and acts outside the box. Smashed down and compacted, Godin's whole message is: it's safer to be risky, to pursue the truly remarkable, different product, rather than to try to market a safe, boring product remarkably. Create a fascinating product that stands out from the crowd rather than creating a fascinating ad campaign for your ordinary product. So what to do? Create idea viruses that spread from the early adopters to the general public. How do you create an idea that spreads? Don't try to make a product for everybody, because that product is for nobody. The everybody products are all taken. The way you break through to the mainstream is to target a niche instead of a huge market. As Godin says in a later book, "small is big." But here's the key--the product must be built virus ready! The intention of the invention must be niche novelty. You must develop products and services so useful, interesting, outrageous, and noteworthy that your niche market will want to listen to what you have to say. You can't make people listen. But you can figure out who's likely to be listening when you talk. And when you talk, you're either remarkable or invisible depending on how purple your cow is (not how much purple you use in advertising your cow). So, create a product that dominates a niche. Think small. But why is the purple cow so rare? Fear. Create something unique and people will criticize it. Criticism comes to those who dare to be different. The timid fit in and go unnoticed--lost in the shuffle of the shuffling herd. Be different. Give the marketing budget to the designer. Innovate a product and introduce it to your sneezers. Launch a new product, not a new slogan. Explore the limit. Ask, "Why not?" But what if you've already invented? Then redefine what you sell. Go for the edges (niche influencers) and describe in fresh ways what those edges are. Be edgy--the edgier the better, the edgiest the best. Thus, none of this means that the "slogan" is bad. It just means that the slogan is good for a different reason. It used to be the slogan was good because it fit the 30 second commercial sound bite. Now the slogan is good because the virus can be passed more easily, more succinctly. Your product should shout: "Remarkable boast that's true!" Then it will be worth passing on. The slogan is the story that influencers pass on like a virus. Where does remarkable originate? From passionate people who make products first for themselves. But . . . how purple is "The Purple Cow?" True, it's not that novel. But, people bought it. The book itself practiced what it preached. Yes, the savvy entrepreneur already gets this. But Godin's niche is the wanna-be, not-yet-savvy innovator. There are plenty of those out there (to date--250,000 who have bought "The Purple Cow"). Reviewer: Bob Kellemen, Ph.D., is the author of "Beyond the Suffering," "Soul Physicians," and "Spiritual Friends."

## Frequently Bought Together

- Purple Cow: Transform Your Business by Being Remarkable - by Seth Godin 1st Edition
- All Marketers Are Liars
- Building A Storybrand: Clarify Your Message So Customers Will Listen

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.com.au/products/58375872-purple-cow-transform-your-business-by-being-remarkable](https://www.desertcart.com.au/products/58375872-purple-cow-transform-your-business-by-being-remarkable)

---

*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-02-20*