The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done Paperback – 23 April 2014

This hardly qualifies as a book. Its only 66 pages long. It looks like they exported some powerpoint slides and printed them with a cover.Its my own fault. I bought it too quickly and didn't read the page length, but I honestly didn't imaging that £15 would equate to this. I'm not sure how the price can be justified.I was interested in getting more info on the interview technique but there is more in Jim Kalbachs book including the content from this book.Both Jobs To Be Done by Ulwich and When Coffee and Kale compete are free online as downloads - so don't buy those either.

This is a travesty to call it a book. I bought the book because Clayton Christiansen spoke so highly of one of the authors. I thought perhaps the book would be worth reading. I would be ashamed to put my name to this inadequate piece of work, and at £15 it’s a rip off for what you get. If I can return this to Amazon I will. Will ruin your reputation putting your name to this Mr Moeston.

Mit 22 EUR für rund 6 A4 Seiten an Text die auf 66 Seiten in größer Schriftgröße verteilt wurden bietet das Buch eher wenig Mehrwert.

Petit livret qui contient de nombreuses informations. A utiliser de pair avec les livres du Professeur Clayton Christensen de la Harvard Business School.

Gotta say I love the book. Initially though, I was pissed. I love what the JTBD guys are doing, but I thought this book was too short and too expensive; however, after buying it and using it, I couldn't have been more wrong. I really like what the authors are doing here.When my co-founder and I were starting a new project, we used this as a reference manual, earmarking and flipping constantly between pages. He's not as well versed in JTBD, and this served as a great intro, as well as something I was easily able to reference while jumping between whiteboard sessions. Obviously the jobs-to-be-done approach is mind-blowing when it starts to click, but it's always a magical moment when you can actually see the lightbulbs going off in someone's head.This book helped us work through a lot of our early assumptions, especially having the ability to quickly jump between the forces diagram and the timeline (they look simple.. but there's a lot in there!! Pay close attention to finding Event #2). I doubt our sessions would have been nearly as effective had we not had this handbook.Initially, I hated that there was no Kindle version available (this is literally the first physical book I've bought in over 6 years!!!) but after getting the chance to use it recently, I wish more authors would follow this trend:Quick read, very targeted, very exacting advice that's easily applied and easily shareable.Five stars."Don't judge a book by it's page count" ... (which is the little known follow up to the more common "Don't judge a book by it's cover")Note: I may have made that last part up :)Also, the authors also host a podcast on http://jobstobedone.org/ That's definitely worth the listens

Libro interesante cuando ya tienes muy claro en que consiste la metodología JTBD y cómo usarla.ESta llenos de ejerccios y propuestas de entrevistas para conocer mejor a tus clientes y la fase en la que se encuentran.Si no sabes que el JTBD y no has trabajado con ella este no es tu libro, te recomiendo que compres what customers whant de UlwickLeticia del Corral [...]

This book could have been a long blog post -- it really is that short. Definitely feels shady, and if I see anything else by the authors in the future (book, media, etc) I'll have to spend the extra time to figure out what I'm actually getting vs. the trust I have in other business authors.