---
product_id: 5663828
title: "Storyselling for Financial Advisors : How Top Producers Sell"
price: "A$88"
currency: AUD
in_stock: true
reviews_count: 11
url: https://www.desertcart.com.au/products/5663828-storyselling-for-financial-advisors-how-top-producers-sell
store_origin: AU
region: Australia
---

# Storyselling for Financial Advisors : How Top Producers Sell

**Price:** A$88
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- **What is this?** Storyselling for Financial Advisors : How Top Producers Sell
- **How much does it cost?** A$88 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/5663828-storyselling-for-financial-advisors-how-top-producers-sell)

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## Description

Storyselling for Financial Advisors : How Top Producers Sell [West, Scott, Anthony, Mitch, Mitch Anthony] on desertcart.com. *FREE* shipping on qualifying offers. Storyselling for Financial Advisors : How Top Producers Sell

Review: Engage the Right Side of Your Brain - This is an excellent book. Numbers and statistics put clients to sleep. But describing a financial concept by telling a story engages the client(s). I am a Financial Advisor, and when people ask me what I do as a Financial Advisor, I tell them a story. Sometimes I go with this (this is not in the book): "The average American spends a dollar the following way: They spend $0.62 on standard of living, $0.25 on taxes, $0.10 on insurance, and $0.03 or less on savings. I find ways to reduce your tax liability, try to reduce your insurance while maintaining proper and adequate coverage, and see if we can cut some spending on standard of living." You would be surprised to see how clients listen to that versus a complex explanation of what a Financial Advisor does - because they can relate to a dollar and how it is spent. If you want to keep trying to imprees clients with how smart you are by using industry jargon, statistics, and other numbers - keep doing it; it may be one more client for me to hook. Buy this book.
Review: We've Been Doing This All Wrong - Until Now.... - I've been in the Financial Services business for over 20 years, and since day one, I've been told to present charts, stats, figures, etc. to clients. This type of process is shoved down our throats in this industry. Fortunately, I "got it" long ago and began including right-brain thinking into my presentations. This book, however, has crystallized those beliefs and taken me to the next level. West and Anthony have hit upon a concept that is not necessarily new; however, they have done an excellent job of bringing storyselling to a conscious level for the niche that includes Financial Advisors. I make decisions for myself and my family via careful analysis of facts (or so I think); however, after much thought (pun not intended), I now realize that my emotions play a larger part of that decision-making process. If I "feel" right about something, it's a done deal. Having stated that fact, I wonder: why should my clients be any different? We all think in pictures. Contemplate this: when someone tells you something (or you read something), does your mind see the words they say or that you read? No! You see pictures, photos, etc. This is the way we think, and this is the way sales and communication must be approached. Create pictures that depict what people want to achieve (with honesty and with their best interests at heart, of course; this goes without saying), and success is ensured. This is where storyselling comes in, and this is why this book is so important to those in the Financial Services industry. It cuts to the core of proper communication techniques. This is NOT about manipulation; that would simply be unethical, at the very least. This is purely about finding a better way to communicate your message in a way that will allow others to understand and benefit. A fantastic volume; I highly recommend it!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #41,915 in Books ( See Top 100 in Books ) #44 in Advertising (Books) #132 in Sales & Selling (Books) #367 in Investing (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (433) |
| Dimensions  | 7.25 x 0.9 x 9 inches |
| ISBN-10  | 0793136644 |
| ISBN-13  | 978-0793136643 |
| Item Weight  | 1.35 pounds |
| Language  | English |
| Print length  | 246 pages |
| Publication date  | January 12, 2000 |
| Publisher  | Kaplan Test Prep |

## Images

![Storyselling for Financial Advisors : How Top Producers Sell - Image 1](https://m.media-amazon.com/images/I/91+ENZl2w0L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Engage the Right Side of Your Brain
*by L***Y on October 9, 2005*

This is an excellent book. Numbers and statistics put clients to sleep. But describing a financial concept by telling a story engages the client(s). I am a Financial Advisor, and when people ask me what I do as a Financial Advisor, I tell them a story. Sometimes I go with this (this is not in the book): "The average American spends a dollar the following way: They spend $0.62 on standard of living, $0.25 on taxes, $0.10 on insurance, and $0.03 or less on savings. I find ways to reduce your tax liability, try to reduce your insurance while maintaining proper and adequate coverage, and see if we can cut some spending on standard of living." You would be surprised to see how clients listen to that versus a complex explanation of what a Financial Advisor does - because they can relate to a dollar and how it is spent. If you want to keep trying to imprees clients with how smart you are by using industry jargon, statistics, and other numbers - keep doing it; it may be one more client for me to hook. Buy this book.

### ⭐⭐⭐⭐⭐ We've Been Doing This All Wrong - Until Now....
*by G***N on December 24, 2007*

I've been in the Financial Services business for over 20 years, and since day one, I've been told to present charts, stats, figures, etc. to clients. This type of process is shoved down our throats in this industry. Fortunately, I "got it" long ago and began including right-brain thinking into my presentations. This book, however, has crystallized those beliefs and taken me to the next level. West and Anthony have hit upon a concept that is not necessarily new; however, they have done an excellent job of bringing storyselling to a conscious level for the niche that includes Financial Advisors. I make decisions for myself and my family via careful analysis of facts (or so I think); however, after much thought (pun not intended), I now realize that my emotions play a larger part of that decision-making process. If I "feel" right about something, it's a done deal. Having stated that fact, I wonder: why should my clients be any different? We all think in pictures. Contemplate this: when someone tells you something (or you read something), does your mind see the words they say or that you read? No! You see pictures, photos, etc. This is the way we think, and this is the way sales and communication must be approached. Create pictures that depict what people want to achieve (with honesty and with their best interests at heart, of course; this goes without saying), and success is ensured. This is where storyselling comes in, and this is why this book is so important to those in the Financial Services industry. It cuts to the core of proper communication techniques. This is NOT about manipulation; that would simply be unethical, at the very least. This is purely about finding a better way to communicate your message in a way that will allow others to understand and benefit. A fantastic volume; I highly recommend it!

### ⭐⭐⭐⭐⭐ A Must
*by M***M on January 18, 2026*

All jokes aside this book changed my life and I thank whoever wrote it from the bottom of my heart! Here’s to being rich!

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-03-07*