---
product_id: 5615592
title: "Yes!: 50 Scientifically Proven Ways to Be Persuasive"
price: "A$32"
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reviews_count: 9
url: https://www.desertcart.com.au/products/5615592-yes-50-scientifically-proven-ways-to-be-persuasive
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---

# Yes!: 50 Scientifically Proven Ways to Be Persuasive

**Price:** A$32
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- **What is this?** Yes!: 50 Scientifically Proven Ways to Be Persuasive
- **How much does it cost?** A$32 with free shipping
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## Description

Yes!: 50 Scientifically Proven Ways to Be Persuasive [Goldstein Ph.D., Noah J., Martin, Steve J., Cialdini Ph.D., Robert] on desertcart.com. *FREE* shipping on qualifying offers. Yes!: 50 Scientifically Proven Ways to Be Persuasive

Review: Excellent Mainstream Review of Current Research - Yes! is a wonderful book written in the spirit of Covert Persuasion and Science of Influence. That means you get the research results without the methodologies and referencing in favor of digestable techniques and strategies with which you can have confidence. Goldstein, Martin and Cialdini first saw success with this book in the U.K. and now here in the U.S. One of the most difficult elements in writing a book about persuasion that doesn't simply review literature and report findings is teaching applicable strategy. Here the authors succeed. Each minichapter weaves about 4 or 5 research bits together to make for a quick five minute read that is generally upbeat, fun and to the point. The authors do a nice job of taking many of the studies which originally didn't have such simple-to-understand results and make them about as simple to get....as it's going to get. Finally there are a number of testable ideas for internet marketers especially when it comes to framing. This is a wonderful little book and a great addition to your persuasion library. Kevin Hogan Author of The Science of Influence The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!
Review: One of the Best in the Genre - As a marketing consultant and writer I read every persuasion book I can get my hands on. This is one of the most useful in the field that I've ever read. I particularly appreciate the formatting. Each chapter begins with a scientific case study, followed by the relevant conclusions drawn from the study, then completed with ways the conclusions can be applied in a variety of circumstances. The effect on me was to spark tons of ideas for my clients. The brief, yet concentrated chapters make for easy and engaging reading. I read the book the first time in one sitting, and not once did my attention wander. The formatting also means that you don't have to read the chapters sequentially -- you can open up to any chapter and get valuable, stand-alone content. The most beneficial aspect of the book is the scientific research. Contrary to many other books in the field, you can feel comfortable with the empirical, rather than subjective, approach. I've added this book to the core books on persuasion that I reference constantly.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #29,029 in Books ( See Top 100 in Books ) #30 in Advertising (Books) #57 in Marketing (Books) #79 in Popular Social Psychology & Interactions |
| Customer Reviews | 4.5 4.5 out of 5 stars (1,086) |
| Dimensions  | 5 x 0.6 x 8 inches |
| Edition  | Reprint |
| ISBN-10  | 1416576142 |
| ISBN-13  | 978-1416576143 |
| Item Weight  | 2.31 pounds |
| Language  | English |
| Print length  | 272 pages |
| Publication date  | December 29, 2009 |
| Publisher  | Free Press |

## Images

![Yes!: 50 Scientifically Proven Ways to Be Persuasive - Image 1](https://m.media-amazon.com/images/I/715LlHgNwQL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Excellent Mainstream Review of Current Research
*by K***N on June 5, 2008*

Yes! is a wonderful book written in the spirit of Covert Persuasion and Science of Influence. That means you get the research results without the methodologies and referencing in favor of digestable techniques and strategies with which you can have confidence. Goldstein, Martin and Cialdini first saw success with this book in the U.K. and now here in the U.S. One of the most difficult elements in writing a book about persuasion that doesn't simply review literature and report findings is teaching applicable strategy. Here the authors succeed. Each minichapter weaves about 4 or 5 research bits together to make for a quick five minute read that is generally upbeat, fun and to the point. The authors do a nice job of taking many of the studies which originally didn't have such simple-to-understand results and make them about as simple to get....as it's going to get. Finally there are a number of testable ideas for internet marketers especially when it comes to framing. This is a wonderful little book and a great addition to your persuasion library. Kevin Hogan Author of The Science of Influence The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!

### ⭐⭐⭐⭐⭐ One of the Best in the Genre
*by S***R on January 7, 2010*

As a marketing consultant and writer I read every persuasion book I can get my hands on. This is one of the most useful in the field that I've ever read. I particularly appreciate the formatting. Each chapter begins with a scientific case study, followed by the relevant conclusions drawn from the study, then completed with ways the conclusions can be applied in a variety of circumstances. The effect on me was to spark tons of ideas for my clients. The brief, yet concentrated chapters make for easy and engaging reading. I read the book the first time in one sitting, and not once did my attention wander. The formatting also means that you don't have to read the chapters sequentially -- you can open up to any chapter and get valuable, stand-alone content. The most beneficial aspect of the book is the scientific research. Contrary to many other books in the field, you can feel comfortable with the empirical, rather than subjective, approach. I've added this book to the core books on persuasion that I reference constantly.

### ⭐⭐⭐⭐ 6.7/10: Persuasion Techniques Compilation
*by V***J on November 11, 2008*

"Just because yes is simple and obtainable, we shouldn't be fooled into believing that anyone can easily secure it from others" "Yes!; 50 Scientifically Proven Ways to Be Persuasive" by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini The title says it all really; the book is filled with 50 ways (I'd rather say "examples") of persuasion. They are (for examples); "What one word can you start using today to increase your persuasiveness by more than fifty percent?" "Which item of stationery can dramatically increase people's responses to your requests?" SPOILER ALERT!! (the answer to the two questions are; "because" and "Post-It notes") ... I'm not going to list all 50 ways from the book; I'll go right to my Six Elements Review that the ideal business book is "easy to read, distinct, practical, credible, insightful, and provides great reading experience" Ease of Understanding: 8/10; the small book is separated into 50 chapters and each chapter takes less than 5-10 minutes so, it is easy to understand. However, the drawback of Yes! is its lack of structure; 50 ways are loosely tied (if at all) together. Distinction: 8/10; it is undoubtedly a great compilation of persuasion techniques. The highlight is the word "50'; it is difficult to provide readers with 50 ways "persuasively" but Cialdini, Goldstein, and Martin could do it. Practicality: 4/10; as interesting as those fifty ways are, I can say that it is very difficult (if possible at all) to implement any of them appropriately. Each situation in the book or in your lives is unique. It is more possible to successfully persuade others and look back to the techniques in the book and match them than the other way around. Credibility: 6/10; the gook point is that every way is backed with good and, sometimes, amazing example(s). The bad point is, it might not be enough to use one example (or a couple of them) to describe the ways and claim that they are "scientifically proven". Insight: 5/10; I think 5 is fair because as you know that there are fifty ways! It is impossible to dig deep into every (any) way. Reading Experience: 9/10; This is, by far, the most outstanding element of Yes!; this book is fun. Take this book with you along with another book and if you're bored with the other book, take some times off and read Yes!; it is refreshing. I would compare the book to Aesop Fable not that they are childish and fictional but they are; 1. Concise and precise 2. Every story teaches you a valuable lesson 3. You mention it in a hindsight when something already happened! ("Oh, this situation is like the story of "The Hare and The Tortoise"... "I persuaded my friend and it was like the way no.XX from Cialdini's book"!) Overall: 6.7/10; I'd say "buy it"; it's fun and won't waste your time because you'll learn many things from the book and you'll find those examples and stories amazing. However, be careful when you try to do any of those ways; make sure you think of the other 49 ways first! Viriya Taecharungroj [...]

## Frequently Bought Together

- Yes!: 50 Scientifically Proven Ways to Be Persuasive
- Pre-Suasion: A Revolutionary Way to Influence and Persuade
- Influence, New and Expanded: The Psychology of Persuasion

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*Last updated: 2026-01-25*