Strategic Writing: Multimedia Writing for Public Relations, Advertising and More Paperback – 17 January 2018

A lot of the books that I have to buy for my classes feel like they say the same basic things. Most of what I feel I've learned in the past has come from lectures, not the books, so I've had no problem trading in the books at the end of the semester.This book is a God send, though. It is everything that Ad/PR students and professionals need. It talks you through essentially every kind of material you could ever need to write. They provide completed examples as reference and make it actually impossible to mess up by talking you through each step and section.This book is undoubtedly a fantastic reference that I would recommend to anyone interested in Ad/PR. It is definitely not just a textbook - it's a lifesaver!

Purchase for college course requirement. Excellent quality. Fast shipping. Will buy again.

Written in an easily accessible manner with practical, straightforward advice. I can see this on my own reference shelf for quite some time and encourage my students to hang onto it as well.

This is another academic textbook that has relevant information but is overpriced for its content. This pattern with dilapidated and semi-dilapidated academic textbooks that seem to lurk on many professors’ syllabi. If you’re an educator strive to recommend books outside the parameters of academia but still do the job (e.g. How to Win Friends And Influence People by Dale Carnegie, Mindset by Carol Dweck, to name a few).

College book for a class.