---
product_id: 560436654
title: "THE GO TO MARKET HANDBOOK FOR B2B SaaS LEADERS: HOW TO STACK THE ODDS IN YOUR FAVOUR WHEN SCALING YOUR SOFTWARE BUSINESS"
price: "A$83"
currency: AUD
in_stock: true
reviews_count: 8
url: https://www.desertcart.com.au/products/560436654-the-go-to-market-handbook-for-b2b-saas-leaders-how
store_origin: AU
region: Australia
---

# THE GO TO MARKET HANDBOOK FOR B2B SaaS LEADERS: HOW TO STACK THE ODDS IN YOUR FAVOUR WHEN SCALING YOUR SOFTWARE BUSINESS

**Price:** A$83
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## Description

Buy THE GO TO MARKET HANDBOOK FOR B2B SaaS LEADERS: HOW TO STACK THE ODDS IN YOUR FAVOUR WHEN SCALING YOUR SOFTWARE BUSINESS by BLUNDELL, RICHARD, WATSON, PAUL, TOTTMAN, CHRIS (ISBN: 9789693692815) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: A Must-Read for Every B2B Tech Founder! - If you're in the SaaS game, this book is like the friend who's been there, done that, and lived to tell the tale. Richard, Paul, and Chris have packed years of experience and hard-earned wisdom into this gem. First off, I love how the authors don't sugarcoat anything. They're not afraid to talk about their journeys' ups and downs, the bruises and the battle scars. It's a breath of fresh air; no pretences, just real talk. You can't help but trust these guys because it's obvious they've been in the trenches. The book doesn't just preach; it gets its hands dirty. The authors give you concrete steps and how-tos through ten incredibly helpful workbooks. It’s almost like a DIY manual for getting your SaaS business on the map. I couldn't help but grab a pen and start scribbling notes as I was reading; that’s how actionable the advice is. One thing that really struck me was how inclusive the book is. Whether you're a Founder feeling stuck as your business starts to plateau, a Tech Wizard who’s nailed the product but is scratching your head about the whole 'sales and marketing' thing, or you're new to this wild SaaS world—there's something in here for you. The authors spell out specific scenarios and pain points, so you'll likely find yourself nodding along and saying, "Yup, that's me." But it's not just about problem identification; this book offers solutions. It gets into the nitty-gritty of core value propositions, sales team dynamics, and even perfecting your pitch to investors. I love the bit where they delve into crafting your "pain statement" and testing it with different customer personas—it’s pure gold! I also appreciate the workbook format. It’s one thing to gobble up information, but the workbooks push you to pause, reflect, and actually implement what you've learned. By the end of it, you’ll feel like you’ve been through a boot camp but in a good, 'I'm-ready-to-take-on-the-world' sort of way. In summary, "The Go to Market Handbook for B2B SaaS Leaders" is more than just a book. It's a mentor, a reality check, and a toolbox all rolled into one. If you're serious about making your mark in the SaaS industry, I can't recommend this book highly enough. This isn't just about hitting sales targets; it's about thriving in a space where many have faltered. And with this book in your arsenal, you're already one step ahead. 🌟🌟🌟🌟🌟 (5/5 Stars)
Review: If you are thinking of setting up a SaaS company, you must read this first - "The Go to Market Handbook for B2B SaaS Leaders" is an indispensable guide that delivers strategic insights and actionable advice for leaders navigating the complex world of Business-to-Business Software as a Service (B2B SaaS). Authored by Richard Blundell, Paul Watson, and Chris Tottman, this comprehensive handbook offers a treasure trove of practical wisdom gleaned from the authors' extensive experience in the industry. The book systematically walks through the crucial aspects of developing, launching, and scaling a successful B2B SaaS product. From understanding customer needs to crafting a compelling value proposition, the authors provide a roadmap that is both insightful and accessible. What truly sets this book apart is its blend of theoretical frameworks and real-world examples, making it an invaluable resource for both seasoned executives and newcomers aiming to navigate the intricacies of the B2B SaaS landscape. Blundell, Watson, and Tottman have delivered an exceptional playbook that demystifies the complexities of B2B SaaS business models in "The Go to Market Handbook." The book's structured approach, (there are 10 workbooks to work through) coupled with its emphasis on practical applications, makes it an essential read for anyone involved in the SaaS industry. Whether it's tackling pricing strategies, optimizing sales channels, or fostering customer success, the authors offer a wealth of insights and actionable strategies that can be immediately implemented. This handbook stands out for its clarity, depth, and relevance, ensuring it becomes an indispensable companion for B2B SaaS leaders seeking to gain a competitive edge and drive sustainable growth in today's dynamic marketplace.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B0CJ45462M |
| Best Sellers Rank | 273,013 in Books ( See Top 100 in Books ) 698 in Starting a Business 847 in Small Business |
| Customer reviews | 4.5 4.5 out of 5 stars (63) |
| Dimensions  | 13.97 x 1.5 x 21.59 cm |
| ISBN-10  | 9693692810 |
| ISBN-13  | 978-9693692815 |
| Item weight  | 331 g |
| Language  | English |
| Print length  | 259 pages |
| Publication date  | 15 Sept. 2023 |
| Publisher  | Axelerants Limited |
| Reading age  | 12 - 18 years |

## Images

![THE GO TO MARKET HANDBOOK FOR B2B SaaS LEADERS: HOW TO STACK THE ODDS IN YOUR FAVOUR WHEN SCALING YOUR SOFTWARE BUSINESS - Image 1](https://m.media-amazon.com/images/I/41z8uradrRL.jpg)
![THE GO TO MARKET HANDBOOK FOR B2B SaaS LEADERS: HOW TO STACK THE ODDS IN YOUR FAVOUR WHEN SCALING YOUR SOFTWARE BUSINESS - Image 2](https://m.media-amazon.com/images/I/61FrICU0i5L.jpg)
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## Customer Reviews

### ⭐⭐⭐⭐⭐ A Must-Read for Every B2B Tech Founder!
*by S***E on 19 September 2023*

If you're in the SaaS game, this book is like the friend who's been there, done that, and lived to tell the tale. Richard, Paul, and Chris have packed years of experience and hard-earned wisdom into this gem. First off, I love how the authors don't sugarcoat anything. They're not afraid to talk about their journeys' ups and downs, the bruises and the battle scars. It's a breath of fresh air; no pretences, just real talk. You can't help but trust these guys because it's obvious they've been in the trenches. The book doesn't just preach; it gets its hands dirty. The authors give you concrete steps and how-tos through ten incredibly helpful workbooks. It’s almost like a DIY manual for getting your SaaS business on the map. I couldn't help but grab a pen and start scribbling notes as I was reading; that’s how actionable the advice is. One thing that really struck me was how inclusive the book is. Whether you're a Founder feeling stuck as your business starts to plateau, a Tech Wizard who’s nailed the product but is scratching your head about the whole 'sales and marketing' thing, or you're new to this wild SaaS world—there's something in here for you. The authors spell out specific scenarios and pain points, so you'll likely find yourself nodding along and saying, "Yup, that's me." But it's not just about problem identification; this book offers solutions. It gets into the nitty-gritty of core value propositions, sales team dynamics, and even perfecting your pitch to investors. I love the bit where they delve into crafting your "pain statement" and testing it with different customer personas—it’s pure gold! I also appreciate the workbook format. It’s one thing to gobble up information, but the workbooks push you to pause, reflect, and actually implement what you've learned. By the end of it, you’ll feel like you’ve been through a boot camp but in a good, 'I'm-ready-to-take-on-the-world' sort of way. In summary, "The Go to Market Handbook for B2B SaaS Leaders" is more than just a book. It's a mentor, a reality check, and a toolbox all rolled into one. If you're serious about making your mark in the SaaS industry, I can't recommend this book highly enough. This isn't just about hitting sales targets; it's about thriving in a space where many have faltered. And with this book in your arsenal, you're already one step ahead. 🌟🌟🌟🌟🌟 (5/5 Stars)

### ⭐⭐⭐⭐⭐ If you are thinking of setting up a SaaS company, you must read this first
*by @***S on 5 December 2023*

"The Go to Market Handbook for B2B SaaS Leaders" is an indispensable guide that delivers strategic insights and actionable advice for leaders navigating the complex world of Business-to-Business Software as a Service (B2B SaaS). Authored by Richard Blundell, Paul Watson, and Chris Tottman, this comprehensive handbook offers a treasure trove of practical wisdom gleaned from the authors' extensive experience in the industry. The book systematically walks through the crucial aspects of developing, launching, and scaling a successful B2B SaaS product. From understanding customer needs to crafting a compelling value proposition, the authors provide a roadmap that is both insightful and accessible. What truly sets this book apart is its blend of theoretical frameworks and real-world examples, making it an invaluable resource for both seasoned executives and newcomers aiming to navigate the intricacies of the B2B SaaS landscape. Blundell, Watson, and Tottman have delivered an exceptional playbook that demystifies the complexities of B2B SaaS business models in "The Go to Market Handbook." The book's structured approach, (there are 10 workbooks to work through) coupled with its emphasis on practical applications, makes it an essential read for anyone involved in the SaaS industry. Whether it's tackling pricing strategies, optimizing sales channels, or fostering customer success, the authors offer a wealth of insights and actionable strategies that can be immediately implemented. This handbook stands out for its clarity, depth, and relevance, ensuring it becomes an indispensable companion for B2B SaaS leaders seeking to gain a competitive edge and drive sustainable growth in today's dynamic marketplace.

### ⭐⭐⭐⭐⭐ This book is worth it weight in gold!
*by L***S on 6 October 2023*

Imagine having access to the collective wisdom of seasoned founders who have been through it all. Well, now you can! 📖 “The Go To Market Handbook for B2B SaaS Leaders,” 📖 is a must-have resource for early-stage founders. ❔Who is this book for❔ 1️⃣ 🔩🔧 Founders and builders of early stage B2B SaaS startups, you’ll benefit the most! If there’s one book you should read this year - and then study, and come back time and again, it’s this one! ☝️ This playbook is a game-changer for two types of founders: 👉 You’ve raised seed or Series A funding but are facing growth challenges - from slowing sales to pricing pressures? This 📖 resource will guide you through the inevitable ups and downs of entrepreneurship. 👉 You’re a first-time founder with limited sales and marketing experience, or venturing into the SaaS realm? “The Founder’s Playbook” will help demystify the Go-To-Market (GTM) process and considerably boost your chances of success! 📈💼 2️⃣ Mentors or experts running an accelerator or incubator program, this is a must-read for you! It’s a page-turner (I’ve read it over the weekend!) packed with fascinating, real-life examples, deep expertise and the best advise you can get on designing and successfully executing the GTM strategy! 🔥 3️⃣ 🕵🏼‍♀️ Active VCs and aspiring VCs focused on early stage B2B startups eager to help your portfolio companies - this book is packed with gems 💎 and is worth it weight in gold!⚱️ 4️⃣ 💬 Anyone interested in deep understanding of the GTM and designing a winning strategy for B2B software startups 🚀

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*Last updated: 2026-02-21*