---
product_id: 552184228
title: "Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free"
brand: "smart beauty"
price: "A$54"
currency: AUD
in_stock: false
reviews_count: 8
category: "Smart Beauty"
url: https://www.desertcart.com.au/products/552184228-blonde-bleach-it-the-ultimate-lightener-for-dark-hair-perfect
store_origin: AU
region: Australia
---

# Vegan & cruelty-free formula Plex conditioner rebuilds & protects Cool ash toner reduces brassiness Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free

**Brand:** smart beauty
**Price:** A$54
**Availability:** ❌ Out of Stock

## Summary

> ❄️ Stay flawlessly cool with every strand—because your blonde deserves the best!

## Quick Answers

- **What is this?** Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free by smart beauty
- **How much does it cost?** A$54 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/552184228-blonde-bleach-it-the-ultimate-lightener-for-dark-hair-perfect)

## Best For

- smart beauty enthusiasts

## Why This Product

- Trusted smart beauty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Brass-Busting Ash Tone:** Neutralizes unwanted warm tones to keep your blonde icy cool and fresh.
- • **Permanent Coverage Power:** Effectively covers greys, roots, and supports highlights without bleach.
- • **Ethical Beauty Commitment:** Vegan, cruelty-free, paraben & sulfate-free with professional-grade UK & EU ingredients.
- • **Salon-Grade Plex Protection:** Rebuilds and strengthens hair while coloring for healthier, resilient strands.
- • **Universal Hair Compatibility:** Formulated for all hair types—Afro, Asian, Caucasian, and chemically treated.

## Overview

Smart Beauty’s Ash Blonde Hair Dye is a permanent, vegan, and cruelty-free cream colorant enriched with Plex hair care technology. It lightens dark blonde hair without bleach, tones down brassiness with a cool ash finish, and provides full grey coverage. Suitable for all hair types, this mess-free, professional-grade formula nourishes and strengthens hair while delivering vibrant, long-lasting color.

## Description

desertcart.com : Ash Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Color with Cool Ash Hair Toner for Blond Hair, Vegan Hair Dye, Cruelty-Free - Smart Beauty Hair Color : Beauty & Personal Care

Review: So far so good! - I’ve had purple hair since 2018 so I would say I have years of experience with a variety of bright color hair dyes from many different brands. My natural hair color is medium dark brown, but I’ve had gray hair since I was a kid and 30-35% of it is gray. Semi-permanent color doesn’t really cover my grays, so I had to use Ion Permanent Brights in purple for my roots, and ArcticFox for the rest, which after trying MULTIPLE brands, this was the one that worked the best for me. I’d still had to co-wash my hair only once a week to make the color last as long as possible, re-color it once a month, and re-touch my roots every 6-8 weeks depending on growth. I love my purple hair but the maintenance process is exhausting! I NEEDED to find a more permanent solution. I stumbled upon Colour-Plex in Amethyst so I decided to give it a shot. I washed my hair with a clarifying shampoo before applying to get rid off as much of the previous color as possible. First impression: Colour-Flex was very easy to mix, it smelled good, application was smooth, and there was just enough product to fully cover my entire shoulder length thick hair. The recommended processing time is 25 minutes, but I left it on about an hour before washing it with cold water using only conditioner and rinsed it until the water was clear. I have to say that I’m very impressed with the results and I like it so far! Once my hair dried, I noticed that my grays were completely covered and it deposited enough color on the rest of my hair so I didn't need to use a color mask after to get it to the shade I like. The color is a deep purple with blue undertones that looks almost black inside and bright purple in natural light, my hair smells amazing and it is sooo soft! Also, I noticed that my hands and nails weren’t stained after styling it, which is a problem I’ve dealt with my previous method. It might be too soon to tell, but I’ll comeback with an update after wash day.
Review: It covered the gray but faded fast and left my hair blond when it was gone. - It will definitely make your hair purple. My hair is 50/50 grey and brown. When done it was all purple. It took a long time to run clear when rinsing. While it did cover the gray it has faded out very fast and what was left after the purple came out is not the grey I started with. Does smell bad at all. Did not stain tub or counter but will stain paint if you get it on that. I didn’t think anything was going to dye my gray hair but it did. It just doesn’t last and has to be redone often. Someone needs to define permanent hair color because I think it should last more than a few weeks and although I understand why it bleaches your hair to make it purple I did not want blond hair.

## Features

- Acts as hair toner for blonde hair to reduce brassy color; lightens dark blonde without bleach. Color cream includes Plex hair treatment that protects, rebuilds, and restores your hair's structure
- Natural blond hair dye; for a full head, covers grey, root touch-ups, highlights, ombre, and balayage. For all hair types: Afro, Asian, Caucasian, and chemically treated. Hair color for women and men
- Vegan, cruelty-free blonde hair dye. UK and European-endorsed cosmetic standard professional ingredients in a smooth cream for home use. Part of the award-winning Smart Beauty hair color collection
- Mess-free application. Mix the blonde color cream and developer in the provided bottle, evenly apply with the precision nozzle, and work through with gloved hands for a non-drip coloring experience
- Smart Beauty is an innovative independent-owned British business that produces premium vegan hair dye coloring kits. Committed to non-animal testing, ethical practice, and minimal environmental impact

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B08FF4X4JB |
| Best Sellers Rank | #17,822 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #170 in Hair Color |
| Brand | Smart Beauty |
| Brand Name | Smart Beauty |
| Color | Ash Blonde |
| Container Type | Tube |
| Customer Reviews | 4.0 out of 5 stars 6,816 Reviews |
| Full Cure Time | 45 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Type Name | Blonde Hair Colorant |
| Item Weight | 225 Grams |
| Manufacturer | Smart Beauty |
| Material Features | Cruelty Free, Vegan |
| Material Type Free | Paraben Free, Sulfate Free |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening |
| UPC | 830577001595 |
| Unit Count | 5.07 Fluid Ounces |

## Product Details

- **Brand:** Smart Beauty
- **Color:** Ash Blonde
- **Item Form:** Cream
- **Package Information:** Tube
- **Product Benefits:** Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening

## Images

![Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free - Image 1](https://m.media-amazon.com/images/I/81Y7NDCQDLL.jpg)

## Available Options

This product comes in different **Color** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ So far so good!
*by L***O on August 4, 2025*

I’ve had purple hair since 2018 so I would say I have years of experience with a variety of bright color hair dyes from many different brands. My natural hair color is medium dark brown, but I’ve had gray hair since I was a kid and 30-35% of it is gray. Semi-permanent color doesn’t really cover my grays, so I had to use Ion Permanent Brights in purple for my roots, and ArcticFox for the rest, which after trying MULTIPLE brands, this was the one that worked the best for me. I’d still had to co-wash my hair only once a week to make the color last as long as possible, re-color it once a month, and re-touch my roots every 6-8 weeks depending on growth. I love my purple hair but the maintenance process is exhausting! I NEEDED to find a more permanent solution. I stumbled upon Colour-Plex in Amethyst so I decided to give it a shot. I washed my hair with a clarifying shampoo before applying to get rid off as much of the previous color as possible. First impression: Colour-Flex was very easy to mix, it smelled good, application was smooth, and there was just enough product to fully cover my entire shoulder length thick hair. The recommended processing time is 25 minutes, but I left it on about an hour before washing it with cold water using only conditioner and rinsed it until the water was clear. I have to say that I’m very impressed with the results and I like it so far! Once my hair dried, I noticed that my grays were completely covered and it deposited enough color on the rest of my hair so I didn't need to use a color mask after to get it to the shade I like. The color is a deep purple with blue undertones that looks almost black inside and bright purple in natural light, my hair smells amazing and it is sooo soft! Also, I noticed that my hands and nails weren’t stained after styling it, which is a problem I’ve dealt with my previous method. It might be too soon to tell, but I’ll comeback with an update after wash day.

### ⭐⭐⭐⭐⭐ It covered the gray but faded fast and left my hair blond when it was gone.
*by P***Y on May 3, 2025*

It will definitely make your hair purple. My hair is 50/50 grey and brown. When done it was all purple. It took a long time to run clear when rinsing. While it did cover the gray it has faded out very fast and what was left after the purple came out is not the grey I started with. Does smell bad at all. Did not stain tub or counter but will stain paint if you get it on that. I didn’t think anything was going to dye my gray hair but it did. It just doesn’t last and has to be redone often. Someone needs to define permanent hair color because I think it should last more than a few weeks and although I understand why it bleaches your hair to make it purple I did not want blond hair.

### ⭐⭐⭐⭐⭐ 100 recommended! Is a hair treatment without doubt. This hair color restores my damaged hair 👌💖
*by K***A on November 27, 2025*

100% recommended! I have my hair with some highlights that I done and that left my hair very dry (even using the most expensive products, shampoo and treatments.. nothings help to bring life to my hair. I stopped using hair color for almost 3 months -obviously the roots was noticeable, but I don’t want to damage more my hair. My hair is dark and barely have some gray hair. Is the reason I make some highlights for add dimension and not have just a flat color. That chemical process was to much for my thin hair (I’m a 53 years old woman) But I give a try to this brand.. this hair color really restore my hair! Left with life and movement. I have 11 days from I used to. I not sure if the color will last.. but I could put another layer of this same hair color, it really is like a treatment for your hair, left the mine in really good condition.. I make a subscription for receive 3 per month (just in case have some additional there. 👌 And I just want to say that (worry for my last hair damaged of highlights) I used 2 bottles of hair color, because I uses less peroxide in the mix (like 1/2 oz less of peroxide in each mix) and then I left working in my hair for almost 28 minutes. But the results are beautiful.. I’m in love with this 💖 In the photo I show the highlights that I made at home on my dark hair (I have previously another purple color) that highlights at home was what damaged more my hair. But this color dark purple -like eggplant 🍆.. I really like the works in color and treatment on hair -see on videos after I used recently this new hair color treatment on my hair.. soft, repaired,lustrous, touching hair. I received too many compliments

## Frequently Bought Together

- Smart Beauty Blonde Bleach-It, Hair Bleach, Hair Lightener for Dark Hair, Perfect for Hair Highlighting, Ideal Preparation for Vibrant Pastel Hair Colour, Hair Bleach Kit, Vegan, Cruelty Free
- Platinum Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Colour with Natural Platinum Hair Toner for Blonde Hair, Vegan Hair Dye, Cruelty-Free - Smart Beauty Hair Colour
- Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Black Hair Dye, With Built-In Vibrancy Serum, Up To 100% Grey Coverage- Deep Black 099

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-03-02*