Ruffian Men's Vintage Styled Swiss Made Watch

arrived in apparently pristine condition - no damage to the inner or outer box, sitting comfortably on an unmarked, generic pillow, the kind you see on $30 generic chinese watches. upon opening, I was... underwhelmed. the vibrant, star-like dial was a muted blue, with virtually no shimmer. I pulled out the crown, set the time, popped the crown back in, and... nothing. it completely quit. so either a) the battery chose that EXACT moment to die, despite being in "power saving mode," or b) it just done gone broke. considering the general build quality I'm inclined to go with option B.I'm not sure how "swiss" this watch is, but it feels like garbage, and behaved as such.