ELITEPlatinum Classic Freeze Dried Instant Coffee, 7.5 oz, (Pack of 6)

I assume that Israelis are the only ones who buy this coffee but I would like to hear from other people who aren't. This is the low cost coffee in Israel, kind of a staple in every home (equivalent to Folgers). What was considered a commonplace breakfast complement when I was living there is an appreciated treasure here. It has a mild bitter taste and a good punch of caffeine, the roast is low to medium with a light body. It brings back memories of my times in the kibbutz where we would drink it during Aruchat Boker. You get three and the price cannot be beat.

I love this coffee. It has none of the burnt, fruity taste of most popular coffees, but it really shines when you make the whipped coffee drink everyone has been doing these days aka Dalgona coffee. The flavor of it, once it’s whipped with equal parts sugar and hot water, is the kind of flavor I wish an espresso shot would taste like. I had no idea instant coffee could taste this good.The texture of this is somewhere between baking yeast and Dutch process cocoa. I’ve used it in my chocolate recipes and it easily mixes into whatever I’m making/baking. This might actually be the first thing I “subscribe and save” to ever.

My wife used to drink this in another country. Was so happy when I found it here and for a good price! Brought back good memories for her! It's really tasty if you put the grounds in a cup with a little sugar if that's your thing and add a little hot water milk mix. Just enough to wet the grounds then stir them until it becomes a light brown paste. Then put the rest of the liquid in. You will get a nice foam at the top. Sooo good!!!

My son-in-law, who is Israeli, swears by this stuff, and it’s true that in Israel it is ubiquitous. However, I think it tastes mediocre. I admit that my Keurig isn’t great, but it’s no harder to make than a cup of Elite, and it actually tastes like coffee. However, if you keep a can of the Elite in the house, you can bring it out when your Israeli friends visit and they will think you are very cool.

I've tried many different types and brands of coffee. Always searching for a better cup of coffee. Last year I went to Israel and fell in love with their coffee at the hotel where I stayed. After arriving back home I realized that the same Brand of coffee was available from Amazon at a reasonable price. It's called Elite and it is an instant coffee.I think my searching for a better cup is over!

I've been ordering this coffee from Amazon for about three years, after being introduced to it in Jerusalem. It has a mild taste, which suits me as I do not like strong coffee. I usually add foamed milk. I don't know if any of it ever expired on me, but probably since I order three tins at a time and only use a couple of tablespoons a day. But I never noticed any difference. (P.S. I seldom write reviews. Just wanted to defend this coffee.)

I originally found this at a local market on a clearance rack. I'm not a coffee snob and I tend to buy instant for ease of use and to make fancy coffee drinks. This stuff is amazing! The powder is so fine and it dissolves easily. I use this with mushroom powder to make my own cheaper version of mushroom coffee. The flavor is rich and robust but not burnt. This is an excellent deal for the money and it's amazing instant coffee. I've also used it for fluffy coffee :) Best instant coffee ever!

Our friends had this coffee when we visited them and we enjoyed it so much, we looked for it as soon as we got home. Our usual coffee habits were to drink espresso from our barista, but having developed severe food allergy/gastro issues, hubby had to stop. This coffee is not only convenient - it is instant coffee as the label says ;) but the flavor is delicious, we don't experience the caffeine extreme "high" and for hubby, it is gentle on his digestive system thus allowing him to still enjoy a hot cup of coffee. We put in one small tablespoon as opposed to the instructed teaspoon, but then we like stronger coffee. We aren't Doctor's, so take what we say in the context as to what works for us personally, but given the severe food sensitivities hubby has, this coffee is great.

Great tasting coffee