---
product_id: 526691961
title: "MATRIX | Hydrating Shampoo | With Avocado Oil & Hyaluronic Acid | For Dry, Brittle Hair, Moisturising & Nourishing | Food For Soft | 300ml"
brand: "matrix"
price: "A$46"
currency: AUD
in_stock: true
reviews_count: 13
category: "Matrix"
url: https://www.desertcart.com.au/products/526691961-matrix-hydrating-shampoo-with-avocado-oil-and-hyaluronic-acid-dry
store_origin: AU
region: Australia
---

# 72h Moisture Lock Hyaluronic Hydration Avocado Oil Boost MATRIX | Hydrating Shampoo | With Avocado Oil & Hyaluronic Acid | For Dry, Brittle Hair, Moisturising & Nourishing | Food For Soft | 300ml

**Brand:** matrix
**Price:** A$46
**Availability:** ✅ In Stock

## Summary

> 💧 Unlock the secret to irresistibly soft, hydrated hair—because your mane deserves the Matrix glow!

## Quick Answers

- **What is this?** MATRIX | Hydrating Shampoo | With Avocado Oil & Hyaluronic Acid | For Dry, Brittle Hair, Moisturising & Nourishing | Food For Soft | 300ml by matrix
- **How much does it cost?** A$46 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/526691961-matrix-hydrating-shampoo-with-avocado-oil-and-hyaluronic-acid-dry)

## Best For

- matrix enthusiasts

## Why This Product

- Trusted matrix brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Silky Smooth Finish:** Transforms brittle, frazzled strands into irresistibly soft, shiny hair that turns heads and sparks compliments.
- • **Vegan & Clean Formula:** Paraffin, silicone, and perfume-free with a cruelty-free vegan blend—ethical beauty meets high performance.
- • **7x More Moisture Power:** Clinically proven hydration that lasts up to 72 hours—because dry hair deserves serious TLC.
- • **Multi-Use Hydration Hero:** Perfect for daily use and pairs seamlessly with conditioner and oil for a full hydration system that fights frizz.
- • **Nourish & Cleanse Without Compromise:** Gently removes excess oil while locking in essential moisture—no stripping, just soft, healthy hair.

## Overview

Matrix Food For Soft Hydrating Shampoo is a 300ml vegan formula infused with avocado oil and hyaluronic acid, designed specifically for dry, brittle hair. It delivers 7x more moisture for up to 72 hours, gently cleansing without stripping essential hydration. Free from paraffin, silicone, and perfume, this shampoo nourishes and softens hair while reducing frizz, making it a top-rated choice for professional millennials seeking effective, ethical haircare.

## Description

From the manufacturer Food for Soft Discover Matrix Food for Soft a hydrating haircare system, infused with Avocado Oil & Hyaluronic Acid, to replenish dry hair and prevent moisture loss, providing 7x* more moisture for up to 72 hours** of softer hair *instrumental test Shampoo + Conditioner + Leave-in vs non-conditioning shampoo **consumer test Discover more from Matrix Food for Soft Shampoo Food for Soft Conditioner Food for Soft Oil Miracle Creator 20 Brass Off So Silver Wonder Boost Is the Matrix Food For Soft range a direct replacement for Moisture Me Rich? Yes, Food for Soft is our new hydrating system of shampoo, conditioner, and oil! Is the Matrix Food For Soft range a direct replacement for Moisture Me Rich? Yes, Food for Soft is our new hydrating system of shampoo, conditioner, and oil! How often can I use Food For Soft oil? You can use it after shampooing on wet hair, after drying to finish, or next day to control flyaways. How often can I use Food For Soft oil? You can use it after shampooing on wet hair, after drying to finish, or next day to control flyaways. Is the Food for Soft range vegan? Yes, the Food for Soft range has a vegan formula*. *No animal derived ingredients. Is the Food for Soft range vegan? Yes, the Food for Soft range has a vegan formula*. *No animal derived ingredients. Who is this range suitable for? Food for Soft is suitable for dry and brittle hair. Who is this range suitable for? Food for Soft is suitable for dry and brittle hair.

Review: Great shampoo - I tried this for the first time yesterday along with the conditioner and hair oil from the same range. I really love it and will definitely buy again. My first impression was that I loved the smell (all three items have the same scent). My only negative about the shampoo is that it is so dense, I needed much more of this shampoo than other shampoos I have used (I have long thick hair). The first wash didn’t get my hair clean but the second wash then did a great job. I can see me getting through the bottle quite quickly. After I followed up with the other products, my hair felt noticeably softer and more nourished. When dry it feels really silky, clean and smells amazing - my friend commented and even sniffed me! It has made a big difference to my frazzled dry hair in one wash, can’t wait to see how it does after long use.
Review: Excellent - I love this product, it's the only shampoo and conditioner I have used that really does eliminate the frizz. I've paid a lot of money for other products that promise to combat frizz, but this wins hands down. It leaves my hair soft and shiny. I use with the conditioner, & I will continue to buy.

## Features

- Loved Moisture Me Rich? Try our new hydrating system, Food For Soft. Hydrating Shampoo for all dry hair. Infused with Avocado Oil and Hyaluronic Acid, moisturises while cleansing and removing excess oil without stripping the necessary moisture dry hair needs.
- 7x** more moisture for up to 72 hours*** (**instrumental test based on system of Food for Soft shampoo, conditioner & oil vs non-conditioning shampoo, 2022, ***consumer test).
- Apply a coin size amount of product to wet hair, lather and rinse. Follow with Food for Soft Conditioner.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BZZTZMRX |
| ASIN  | B0BZZTZMRX |
| Active Ingredients | avocado,hyaluronic acid |
| Age Range Description | Adult |
| Benefits | 7x** more moisture for up to 72 hours*** (**instrumental test based on system of Food for Soft shampoo, conditioner & oil vs non-conditioning shampoo, 2022, ***consumer test). |
| Best Sellers Rank | 1,243 in Beauty ( See Top 100 in Beauty ) 67 in Shampoos (Beauty) |
| Brand Name | Matrix |
| Country Of Origin | Spain |
| Country of origin  | Spain |
| Customer Reviews | 4.6 4.6 out of 5 stars (1,285) |
| Customer reviews | 4.6 4.6 out of 5 stars (1,285) |
| Date First Available  | 17 April 2023 |
| Global Trade Identification Number | 03474637188931 |
| Hair Type | Dry |
| Is discontinued by manufacturer  | No |
| Item Dimensions | 2 x 2 x 2 millimetres |
| Item Form | Liquid |
| Item Weight | 0.34 Kilograms |
| Item model number  | MAE4013400 |
| Liquid Volume | 300 Millilitres |
| Manufacturer | Matrix |
| Manufacturer  | Matrix |
| Manufacturer Part Number | 18766 |
| Material Type Free | Paraffinfrei, Silikonfrei, Parfumfrei |
| Model Number | MAE4013400 |
| Number of Items | 1 |
| Other Special Features of the Product | Vegan |
| Product Dimensions  | 0.2 x 0.2 x 0.2 cm; 336 g |
| Recommended Uses For Product | Dry Hair,Hydrating,Moisturizing,Nourishing |
| Scent Name | Vanilla |
| Suitable Hair Colour | Grey |
| Unit Count | 300.0 millilitre(s) |

## Product Details

- **Age range (description):** Adult
- **Brand:** Matrix
- **Hair type:** Dry
- **Item form:** Liquid
- **Scent:** Vanilla

## Images

![MATRIX | Hydrating Shampoo | With Avocado Oil & Hyaluronic Acid | For Dry, Brittle Hair, Moisturising & Nourishing | Food For Soft | 300ml - Image 1](https://m.media-amazon.com/images/I/61muUrwD0bL.jpg)

## Questions & Answers

**Q: Is the Matrix Food For Soft range a direct replacement for Moisture Me Rich?**
A: Yes, Food for Soft is our new hydrating system of shampoo, conditioner, and oil!

**Q: How often can I use Food For Soft oil?**
A: You can use it after shampooing on wet hair, after drying to finish, or next day to control flyaways.

**Q: Is the Food for Soft range vegan?**
A: Yes, the Food for Soft range has a vegan formula*. *No animal derived ingredients.

**Q: Who is this range suitable for?**
A: Food for Soft is suitable for dry and brittle hair.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great shampoo
*by S***E on 29 November 2024*

I tried this for the first time yesterday along with the conditioner and hair oil from the same range. I really love it and will definitely buy again. My first impression was that I loved the smell (all three items have the same scent). My only negative about the shampoo is that it is so dense, I needed much more of this shampoo than other shampoos I have used (I have long thick hair). The first wash didn’t get my hair clean but the second wash then did a great job. I can see me getting through the bottle quite quickly. After I followed up with the other products, my hair felt noticeably softer and more nourished. When dry it feels really silky, clean and smells amazing - my friend commented and even sniffed me! It has made a big difference to my frazzled dry hair in one wash, can’t wait to see how it does after long use.

### ⭐⭐⭐⭐⭐ Excellent
*by E***Y on 27 January 2026*

I love this product, it's the only shampoo and conditioner I have used that really does eliminate the frizz. I've paid a lot of money for other products that promise to combat frizz, but this wins hands down. It leaves my hair soft and shiny. I use with the conditioner, & I will continue to buy.

### ⭐⭐⭐⭐⭐ The best EVER!
*by D***E on 20 June 2025*

Why did you choose this product over others?: I don’t often leave reviews but this is the best ever shampoo I’ve used. Hair feels super silky and moisturised and so clean! Lovely scent, a subtle cherry almond/vanilla. Huge bottle that will last a long time. If you’ve got dry, porous, damaged and/or frizzy hair this is the shampoo for you. I followed up with the matching conditioner then oil. Both excellent products. I will definitely re purchase!

## Frequently Bought Together

- Matrix Food for Soft Hydrating Shampoo with Avocado Oil and Hyaluronic Acid, For Dry Hair, Moisturising and Nourishing, 300 ml
- Matrix Food for Soft Multi-Use Hair Oil for Dry Hair With Avocado Oil for Heat Protection, 50 ml
- Matrix Food for Soft Detangling Hydrating Conditioner for Dry Hair, with Avocado Oil and Hyaluronic Acid, 300 ml

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**Shop now:** [https://www.desertcart.com.au/products/526691961-matrix-hydrating-shampoo-with-avocado-oil-and-hyaluronic-acid-dry](https://www.desertcart.com.au/products/526691961-matrix-hydrating-shampoo-with-avocado-oil-and-hyaluronic-acid-dry)

---

*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-03-15*