--- product_id: 51247196 title: "Loreal DIA RICHESSE 5.3 50ML V511" brand: "loreal" price: "A$24" currency: AUD in_stock: true category: "Loreal" url: https://www.desertcart.com.au/products/51247196-loreal-dia-richesse-5-3-50ml-v511 store_origin: AU region: Australia --- # 30 min full cure time Ammonia-free formula Semi-permanent rich color Loreal DIA RICHESSE 5.3 50ML V511 **Brand:** loreal **Price:** A$24 **Availability:** ✅ In Stock ## Summary > 🎨 Unlock your signature shade with zero ammonia and full confidence! ## Quick Answers - **What is this?** Loreal DIA RICHESSE 5.3 50ML V511 by loreal - **How much does it cost?** A$24 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/51247196-loreal-dia-richesse-5-3-50ml-v511) ## Best For - loreal enthusiasts ## Why This Product - Trusted loreal brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Gentle Ammonia-Free Formula:** Protect your hair’s natural shine and health with a formula designed to nourish, not damage. - • **Compact & Convenient 50ml Tube:** Ideal for on-the-go touch-ups or first-time color experiments—your perfect hair companion. - • **Tailored Semi-Permanent Brilliance:** Enjoy a rich, golden light brown shade that fades gracefully, letting you switch up your look without commitment. - • **Effortless 30-Minute Transformation:** Get vibrant, salon-quality color in just half an hour—perfect for your busy lifestyle. - • **Professional-Grade Quality from France:** Trusted by colorists worldwide, this tube delivers expert results straight from the heart of beauty innovation. ## Overview L'Oréal DIA RICHESSE 5.3 is a 50ml semi-permanent hair color in a golden light brown shade, formulated without ammonia for gentle application. Designed for normal hair, it delivers vibrant color in 30 minutes, offering a professional, salon-quality finish trusted by colorists. Compact and easy to use, it’s perfect for those seeking a flexible, nourishing hair color experience. ## Description Product Description Browse our latest professional hair colour products, from permanent to semi-permanent and ammonia-free.Whether you're considering haircolor for the first time, or color your hair regularly, discover L'Oréal Professionnel haircolor. Discover your perfect permanent hair colour, tailor-made for you by your colourist with our professional range at L'Oréal Professionnel. Ingredients Dye P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Preparation: Before applying the dye, make sure to perform a sensitivity test 48 hours before application. Application Apply to dry hair, from root to tip. Leave on for about 25 minutes, then lather and rinse. Conditioner for added shine. for minutes. Safety Warning Always follow the safety instructions for correct use. See more ## Features - Browse our latest professional hair colour products, from permanent to semi-permanent and ammonia-free. - Whether you're considering haircolor for the first time, or color your hair regularly, discover L'Oréal Professionnel haircolor - Discover your perfect permanent hair colour, tailor-made for you by your colourist with our professional range at L'Oréal Professionnel. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00A2YOACI | | ASIN | B00A2YOACI | | Batteries | 1 A batteries required. | | Benefits | Hair Coloring | | Best Sellers Rank | 51,662 in Beauty ( See Top 100 in Beauty ) 351 in Semi-Permanent Hair Colour | | Brand Name | Loreal | | Colour | 5,3 hellbraun gold | | Container Type | Tube | | Country Of Origin | France | | Country of origin | France | | Customer Reviews | 4.4 4.4 out of 5 stars (34) | | Customer reviews | 4.4 4.4 out of 5 stars (34) | | Full Cure Time | 30 Minutes | | Global Trade Identification Number | 03474630479074 | | Guaranteed software updates until | unknown | | Hair Color Permanence | Semi-Permanent | | Hair Type | normal | | Is discontinued by manufacturer | No | | Item Form | Cream | | Item Type Name | Dia Richesse Semi-Permanent #5,3 50ml | | Item Weight | 0.07 Kilograms | | Item model number | 0000004113 | | Language | German | | Manufacturer | L'Oreal | | Manufacturer | L'Oreal | | Manufacturer Part Number | 0000004113 | | Material Features | No ammonia | | Material Type Free | Ammonia Free | | Model Number | 0000004113 | | Number of Items | 1 | | Product Dimensions | 8 x 3 x 3 cm; 70 g | | Recommended Uses For Product | Mujeres | | UPC | 773602002177 | | Unit Count | 50.0 millilitre | ## Product Details - **Brand:** Loreal - **Colour:** 5,3 hellbraun gold - **Hair type:** normal - **Item form:** Cream - **Material Type Free:** Ammonia Free - **Material feature:** No ammonia - **Number of items:** 1 - **Package information:** Tube - **Product benefits:** Hair Coloring - **Unit count:** 50.0 millilitre ## Images ![Loreal DIA RICHESSE 5.3 50ML V511 - Image 1](https://m.media-amazon.com/images/I/51GFy6IrvlL.jpg) ## Available Options This product comes in different **Color, Size** options. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.au/products/51247196-loreal-dia-richesse-5-3-50ml-v511](https://www.desertcart.com.au/products/51247196-loreal-dia-richesse-5-3-50ml-v511) --- *Product available on Desertcart Australia* *Store origin: AU* *Last updated: 2026-09-06*