---
product_id: 50818112
title: "The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback"
price: "A$60"
currency: AUD
in_stock: true
reviews_count: 13
url: https://www.desertcart.com.au/products/50818112-the-lean-product-playbook-how-to-innovate-with-minimum-viable
store_origin: AU
region: Australia
---

# The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

**Price:** A$60
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- **How much does it cost?** A$60 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/50818112-the-lean-product-playbook-how-to-innovate-with-minimum-viable)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Discover a step-by-step guide to building innovative products that customers love using proven Lean Startup techniques for minimizing risk and iterating quickly.

Review: Very practical if you find you want to get beyond the theory and do some of it! - Very easy to read, sometimes a bit dry and often its covering what is now, at least, very well known approaches. However, that said it also contain some key differences to other comparable books. I *think* I understand the theory around lean, good UX approach very well but sometimes it's hard to find actual practical descriptions of doing them in different stages of your customer / product development. What I am finding is that product development techniques are very well documented but customer development is still, even now, quite hard to vaguely described to where you should start. For this alone it gets 5 stars. I don't think anything in this book will surprise you if you are vaguely in that startup / lean world (unless you think you are but aren't ;-) but it might just give you some pointers as to your blind spots and how to actually, practically carry them out. It did for me. The other major factor I like is that he is very honest in how he has carried out the research and it isn't overblown or unachievable for most (i.e. just re-hashing the methods that the latest unicorn did which doesn't really translate very often - Uber, which is occasionally mentioned, found a really untapped customer need with huge potential; this is quite rare as is obvious from its outstanding success). There is a lot of people out there that will tell you unless it's huge sample sizes and you are getting statistically significant evidence then it's not worth doing. This is impractical in many B2B cases where its high value but a niche product. He seems to agree and suggest a modest number of well done and structured tests can give you good (enough) insight. I liked this approach as it gets round the all or nothing and makes you apply some rigour to the middle pathway.
Review: BRILLIANT PLAYBOOK FOR ESTABLISHING PRODUCT MARKET FIT - Dan has produced a simple and powerful manual for understanding and establishing product market fit for your new product or service. High recommend reading for every product development and innovation team,

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 39,126 in Books ( See Top 100 in Books ) 78 in Sales & Marketing 174 in Business Development & Entrepreneurship (Books) 633 in Engineering & Technology |
| Customer reviews | 4.6 4.6 out of 5 stars (1,349) |
| Dimensions  | 15.75 x 3.05 x 23.11 cm |
| Edition  | 1st |
| ISBN-10  | 1118960874 |
| ISBN-13  | 978-1118960875 |
| Item weight  | 544 g |
| Language  | English |
| Print length  | 336 pages |
| Publication date  | 10 July 2015 |
| Publisher  | Wiley |

## Images

![The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback - Image 1](https://m.media-amazon.com/images/I/81fCLiua3mL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Very practical if you find you want to get beyond the theory and do some of it!
*by P***Y on 31 January 2016*

Very easy to read, sometimes a bit dry and often its covering what is now, at least, very well known approaches. However, that said it also contain some key differences to other comparable books. I *think* I understand the theory around lean, good UX approach very well but sometimes it's hard to find actual practical descriptions of doing them in different stages of your customer / product development. What I am finding is that product development techniques are very well documented but customer development is still, even now, quite hard to vaguely described to where you should start. For this alone it gets 5 stars. I don't think anything in this book will surprise you if you are vaguely in that startup / lean world (unless you think you are but aren't ;-) but it might just give you some pointers as to your blind spots and how to actually, practically carry them out. It did for me. The other major factor I like is that he is very honest in how he has carried out the research and it isn't overblown or unachievable for most (i.e. just re-hashing the methods that the latest unicorn did which doesn't really translate very often - Uber, which is occasionally mentioned, found a really untapped customer need with huge potential; this is quite rare as is obvious from its outstanding success). There is a lot of people out there that will tell you unless it's huge sample sizes and you are getting statistically significant evidence then it's not worth doing. This is impractical in many B2B cases where its high value but a niche product. He seems to agree and suggest a modest number of well done and structured tests can give you good (enough) insight. I liked this approach as it gets round the all or nothing and makes you apply some rigour to the middle pathway.

### ⭐⭐⭐⭐⭐ BRILLIANT PLAYBOOK FOR ESTABLISHING PRODUCT MARKET FIT
*by C***S on 21 October 2020*

Dan has produced a simple and powerful manual for understanding and establishing product market fit for your new product or service. High recommend reading for every product development and innovation team,

### ⭐⭐⭐⭐ The book I recommend to learn or remind yourself of the fundamentals of product management
*by K***R on 8 June 2020*

If there were one book I’d recommend to learn or remind yourself of the fundamentals of product management, it would be The Lean Product Playbook. It's in my top 10 list of best product management books. The book brings together ideas from Lean Startup and Lean UX to give you an actionable model for finding product-market fit. It consists of a 6-step process that explains how to: Determine your target customers. Identify underserved customer needs. Create a winning product strategy. Decide on your Minimum Viable Product (MVP). Design your MVP prototype. Test your MVP with customers. Iterate rapidly. It also comes with several real-world examples that illustrate the full product development lifecycle from a product management standpoint.

## Frequently Bought Together

- The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group)
- Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.com.au/products/50818112-the-lean-product-playbook-how-to-innovate-with-minimum-viable](https://www.desertcart.com.au/products/50818112-the-lean-product-playbook-how-to-innovate-with-minimum-viable)

---

*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-02-27*