---
product_id: 49299049
title: "L'Oreal Color Riche Matte Addiction Lipstick 640 Erotique"
brand: "l'oreal paris"
price: "A$23"
currency: AUD
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.com.au/products/49299049-loreal-color-riche-matte-addiction-lipstick-640-erotique
store_origin: AU
region: Australia
---

# Pure soft pigments for vivid matte color Long-lasting smudge-resistant matte finish Hydrating Camelia & Jojoba oils L'Oreal Color Riche Matte Addiction Lipstick 640 Erotique

**Brand:** l'oreal paris
**Price:** A$23
**Availability:** ✅ In Stock

## Summary

> 💋 Own your bold with L'Oreal’s Matte Addiction – where moisture meets matte magic!

## Quick Answers

- **What is this?** L'Oreal Color Riche Matte Addiction Lipstick 640 Erotique by l'oreal paris
- **How much does it cost?** A$23 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/49299049-loreal-color-riche-matte-addiction-lipstick-640-erotique)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Boldest Matte Impact:** Experience ultra-pigmented, intense color that turns heads.
- • **Trend-Forward Shades:** Choose from 15 curated shades, from electric Coral to deep Purple, perfect for every mood.
- • **Hydration Meets Matte:** Enriched with Camelia and Jojoba oils for all-day moisture without shine.
- • **Luxury French Craftsmanship:** Proudly made in France, combining premium ingredients with iconic style.
- • **Smudge-Resistant Confidence:** Stay flawless with a matte finish that won’t budge through your busiest days.

## Overview

L'Oreal Color Riche Matte Addiction Lipstick 640 Erotique delivers a high-impact matte finish enriched with hydrating Camelia and Jojoba oils. This fragrance-free, smudge-resistant lipstick offers vivid, long-lasting color in a sleek French-designed tube, perfect for professionals seeking a bold yet comfortable lip look.

## Description

Product Description Introducing our boldest, most moisturising matte lipsticks. Packed with pure pigments for vivid colour and enriched with oils for hydration and comfort. In 15 trend shades, from dusty Greige to deep Purple and electric Coral. Ingredients Only the list of ingredients on the product label prevail. Directions 1. For the smoothest finish, exfoliate your lips before applying lip colour2. Apply the matching Color Riche lipliner to define your lip shape & cupids bow3. Apply Color Riche Matte Obsession all over the lips, starting in the centre of your lip, blending outwards

Review: No problems at all - Great product and i would re-purchase. This is smooth,looks amazing, not sticky at all and definitely smudge resistant. I have 0 problems with this and would recommend.
Review: Good value - Nice quality lovely shade as described.

## Features

- Introducing our boldest, most moisturising matte lipsticks
- More matte, more pigment, more moisture
- Pure soft pigments for our most intense colour impact
- Enriched with Camelia oil for enhanced comfort
- Please check PAO (Period After Opening) symbol which denotes the product expiry time, post opening the pack
- Hydration and comfort

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01N7V6H77 |
| Age Range Description | Adult |
| Benefits | Hydrating |
| Best Sellers Rank | 703 in Beauty ( See Top 100 in Beauty ) 7 in Lipsticks |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Colour | red |
| Container Type | lip case |
| Country Of Origin | France |
| Coverage | Full |
| Customer Reviews | 4.4 out of 5 stars 26,415 Reviews |
| Finish Type | Matte |
| Finish type | Matte |
| Global Trade Identification Number | 03600523399932 |
| Item Dimensions | 20 x 20 x 78 millimetres |
| Item Form | Solid Stick |
| Item Type Name | Color Riche Matte Lipstick 640 - Erotic |
| Item form | Solid Stick |
| Lip Color Type | Lipstick |
| Lip Color Undertone | Warm |
| Manufacturer | L'Oréal |
| Material Type Free | Fragrance Free |
| Number of Items | 1 |
| Package Type Name | Tube |
| Product benefits | Hydrating |
| Skin Tone | All |
| Skin Type | All |
| Special Features | Moisturising |
| Special Ingredients | jojoba oil |
| Special ingredients | jojoba oil |
| Specialty | Matte |
| Target Audience | Women |
| Unit Count | 1 count |

## Product Details

- **Age range (description):** Adult
- **Brand:** L'Oreal Paris
- **Colour:** red
- **Finish type:** Matte
- **Item form:** Solid Stick
- **Material Type Free:** Fragrance Free
- **Product benefits:** Hydrating
- **Skin tone:** All
- **Special ingredients:** jojoba oil
- **Speciality:** Matte

## Images

![L'Oreal Color Riche Matte Addiction Lipstick 640 Erotique - Image 1](https://m.media-amazon.com/images/I/41b08doUcNL.jpg)
![L'Oreal Color Riche Matte Addiction Lipstick 640 Erotique - Image 2](https://m.media-amazon.com/images/I/61GX+nDAmWL.jpg)
![L'Oreal Color Riche Matte Addiction Lipstick 640 Erotique - Image 3](https://m.media-amazon.com/images/I/71yFGT4q3oL.jpg)
![L'Oreal Color Riche Matte Addiction Lipstick 640 Erotique - Image 4](https://m.media-amazon.com/images/I/51+PfpAknJL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Is it vegan?**
A: Is no vegan

**Q: Hi ! Is this colour reddy brown rather than reddy pink or purple/plum  It is a red with brown undertones that I am after ...**
A: More of a pinky / brown / red. Probably not what you're looking for

**Q: Are the lipsticks sealed?**
A: Yes there sealed

**Q: 231 has recently changed shade - is this the natural Brunettes one ?**
A: This has got a slight sparkle, hope this helps.

## Customer Reviews

### ⭐⭐⭐⭐⭐ No problems at all
*by K***M on 7 February 2026*

Great product and i would re-purchase. This is smooth,looks amazing, not sticky at all and definitely smudge resistant. I have 0 problems with this and would recommend.

### ⭐⭐⭐⭐⭐ Good value
*by K***R on 25 January 2026*

Nice quality lovely shade as described.

### ⭐⭐⭐⭐ Not beige! Beautiful anyway!
*by L***N on 9 February 2020*

I bought this lipstick (in shade 630, Beige À Nu) purely due to how incredibly cheap it was after applying my 15% Subscribe & Save discount. I figured at worst it would prove useful for mixing with pink lipsticks I already own to create usable nude/MLBB shades. To my total surprise--and absolute delight!!--the colour & finish of this is as close a match as I've ever found to a (sadly) long discontinued shade of Boots No7 lipstick (RIP Savannah!). It was my go-to as a teenager who was just discovering that there were choices beyond Rimmel's infamously frosty Heather & Coffee Shimmers (what were we all thinking? Were we thinking at all??). I felt so put together, so very grown up whenever I applied it! And it looked good with EVERYTHING. Alas, all good things must come to an end & eventually it got cut from the No7 lineup. Over the years, finding a lipstick as close as possible to Savannah had become my "great white whale". I'd scour the shelves & trawl through swatches via image search on & off, never finding quite the right shade of tawny rose in combination with the desired level of sheen or opacity. But now my watch is ended! PROS: This excellent pink-brown, medium-depth nude is incredibly flattering on my fairly pale, neutral skin where most warmer nudes tend to wash me out. It has something between a cream & satin finish, applies smoothly, and is pigmented enough to provide adequate coverage in one pass while also being sufficiently lightweight & slick in texture to clean up any mistakes or smudges easily. In addition, the packaging for this limited edition version, seemingly produced as some kind of promotional tie-in to the Cannes Film Festival, while fully plastic & therefore lacking the heft of the sort of packaging used by a high-end/luxury brand, is actually rather unique & lovely to look at for a high street brand! Candy apple red with gold details & a faux marble look, the tube has the kind of flashy glamour that can very easily tip over into outright tacky when poorly executed. Here, thankfully, the designer has kept it clean & simple enough to allow a bit of fun with the finish! CONS: The staying power is just okay. You'll get maybe 3 hours or so before needing to reapply, but if you're planning on eating/drinking/smoking during that period, your lips have little to no chance of making it through your lunch break without a retouch; considering that's the most spirited criticism I can muster, and weighing that against the fact that it's so cheap, I can't find it in me to go too hard on this lipstick for its lack of longevity! I guess the distinctive, powdery fragrance that seems to pervade L'Oréal's entire lipstick range might seem off-puttingly dated to some but I find it fairly inoffensive. It does linger for a good while post-application though, so worth taking into account if you're particularly averse to heavily scented products.

## Frequently Bought Together

- L'Oreal Color Riche Matte Addiction Lipstick 640 Erotique
- L'Oreal Color Riche Matte Addiction Lipstick, 633 Moka Chic

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**Shop now:** [https://www.desertcart.com.au/products/49299049-loreal-color-riche-matte-addiction-lipstick-640-erotique](https://www.desertcart.com.au/products/49299049-loreal-color-riche-matte-addiction-lipstick-640-erotique)

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-03-04*