---
product_id: 49014098
title: "Urban Matte Wax, Firm Hold All Day Styling, Non-Sticky and Invisible Texture, Hair Wax for Men, 70 g"
brand: "fudge urban"
price: "A$29"
currency: AUD
in_stock: true
reviews_count: 12
category: "Fudge"
url: https://www.desertcart.com.au/products/49014098-urban-matte-wax-firm-hold-all-day-styling-non-sticky
store_origin: AU
region: Australia
---

# Firm all-day hold Invisible, non-sticky texture Matte, zero-shine finish Urban Matte Wax, Firm Hold All Day Styling, Non-Sticky and Invisible Texture, Hair Wax for Men, 70 g

**Brand:** fudge urban
**Price:** A$29
**Availability:** ✅ In Stock

## Summary

> 🕶️ Own the matte moment — style that’s invisible but unforgettable.

## Quick Answers

- **What is this?** Urban Matte Wax, Firm Hold All Day Styling, Non-Sticky and Invisible Texture, Hair Wax for Men, 70 g by fudge urban
- **How much does it cost?** A$29 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/49014098-urban-matte-wax-firm-hold-all-day-styling-non-sticky)

## Best For

- fudge urban enthusiasts

## Why This Product

- Trusted fudge urban brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Citrus Fresh Vibes:** Stay fresh all day with a subtle citrus scent that complements your dynamic lifestyle.
- • **Texture That Talks:** Add bold, rugged texture to your hair for a statement style that turns heads in every boardroom and bar.
- • **Unshakable Confidence:** Experience a powerful, invisible grip that keeps your style locked from dawn till dusk.
- • **Effortless Matte Mastery:** Achieve that coveted matte, no-shine look that screams modern urban edge without the fuss.
- • **Lightweight & Non-Sticky:** Feel the freedom of styling without residue or greasiness—just pure, natural-looking volume.

## Overview

Fudge Urban Matte Wax is a 70g styling essential designed for men seeking a firm, all-day hold with zero shine. This non-sticky, invisible wax delivers maximum texture and a matte finish, perfect for crafting bold, urban hairstyles effortlessly. Lightweight and infused with a fresh citrus scent, it transforms fine or flat hair into a voluminous, statement-making look that lasts through busy professional days and social nights.

## Description

Product Description No Shine Wax for a Messed Up Look. Super dry, non sticky Fudge Urban Matte Wax gives you maximum texture with a firm invisible hold. Ingredients Aqua (Water), Lanolin Cera (Lanolin Wax), Stearic Acid, Cera Microcristallina (Microcrystalline Wax), Paraffinum Liquidum (Mineral Oil), Bentonite, Kaolin, Alcohol Denat., Paraffin, PEG-20 Hydrogenated Lanolin, Propylene Glycol, Steareth-21, Vinyl Caprolactam/VP/Dimethylaminoethylmethacrylate Copolymer, Alcohol, Polyvinylcaprolactam, Phenyl Trimethicone, Methylparaben, Propylparaben, Parfum (Fragrance), Triethanolamine, Disodium EDTA, Benzophenone-4, Magnesium Chloride, Magnesium Nitrate, Methylchloroisothiazolinone, Methylisothiazolinone, Coumarin P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Rub through dry hair and style as desired Manufacturer Contact Information PZ Cussons (Europe) Ltd., ‘C’, Ardilaun Ct., 112-114 St Stephens Green, Dublin D02 TD28, Eire. PZ Cussons Beauty LLP, Manchester M22 5TG. See more

Review: Thicker and matte-appearance hair - I have pretty thin and weak hair, which tends to get quite shiny as the day goes on. This makes styling it a bit of a problem. But I've been using this hair dust for about 5-10 years now, and that's because it basically nullifies the above. If you give a good few puffs of dust onto the hair and style it, you'll get pretty good hold (nothing that holds back a good wind) and a matte appearance almost immediately. To this end, it's better than gel (shiny appearance) and clay (difficult to style often, and doesn't seem to hold its shape for as long as this dust does). I'm not totally sure about the long term health risk with breathing in the excess dust though... Anyway, worth it. Probably.
Review: From Flat to Full in 10 Seconds Flat. This Stuff is Actual Magic - For years, I've been fighting a losing battle with my fine, flat hair. No matter what gel, wax, or mousse I tried, my style would either look greasy or completely collapse within an hour. I had basically given up on ever having hair with any real volume or texture. I was skeptical about a "styling powder," but this stuff is a complete game-changer. You just tap a tiny amount directly onto the roots of your dry hair, work it in with your fingertips, and it's like you've instantly defied gravity. The volume and texture appear out of nowhere. The best part is that it feels like absolutely nothing is in your hair; it just feels thicker, fuller, and incredibly easy to shape. And the hold is where it truly earns its five stars. It's not a stiff, crunchy, helmet-like hold at all. It’s a pliable, reworkable hold that somehow lasts the entire day. Through a windy commute and a long day at the office, my hair still has the same lift and textured style it had in the morning. There is zero stickiness, no shine, and no greasy residue, just a perfect, natural-looking matte finish. Pros: Provides instant, massive volume right from the roots. Incredibly strong yet flexible hold that lasts all day long. Completely invisible with a true matte finish (no shine or greasiness). A tiny amount goes a very long way, so one bottle will last for ages. A Quick Tip: This powder is powerful, so start with less than you think you need. You can always add a little more if required, but it's easy to overdo it at first. Final Verdict: Honestly, this Fudge Urban powder has completely revolutionized my daily routine. If you have fine, thin, or flat hair and have all but given up on finding a product that provides lasting volume without the weight or grease, this is the holy grail you've been searching for. I cannot recommend it highly enough.

## Features

- Matte Look: Elevate your style game with Fudge Urban Matte Wax, your go-to for a bold, messed-up look with zero shine and maximum texture
- Invisible Firm Hold: Embrace the ultimate hold. This non-sticky wax grants you a powerful, invisible grip for your confident, standout style
- Effortless Statement: Achieve that bold, urban look that empowers you to craft a style that speaks volumes with minimal effort
- Directions: Rub through dry hair and style as desired
- Stand-Out Results: Achieve affordable, barber-inspired hair, Our Matte Up and Rough Up ranges make it easy to create your ideal look

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B009G6DPQA |
| ASIN  | B009G6DPQA |
| Best Sellers Rank | 579 in Beauty ( See Top 100 in Beauty ) 12 in Hair Styling Putty, Clay & Wax |
| Brand | Fudge Urban |
| Colour | Clear |
| Country of origin  | United Kingdom |
| Customer Reviews | 4.4 4.4 out of 5 stars (5,065) |
| Customer reviews | 4.4 4.4 out of 5 stars (5,065) |
| Date First Available | 24 Sept. 2012 |
| Format | Wax |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 29 x 94 x 66 millimetres |
| Item model number | 100013858 |
| Item model number  | 100013858 |
| Item weight | 0.15 Pounds |
| Manufacturer | Fudge Urban |
| Manufacturer  | Fudge Urban |
| Package Weight | 0.13 Kilograms |
| Package dimensions | 9.4 x 6.7 x 3.2 centimetres |
| Product Dimensions | 2.9 x 9.4 x 6.6 cm; 68.04 g |
| Product Dimensions  | 2.9 x 9.4 x 6.6 cm; 68.04 g |
| Scent | Citrus |
| Special features | glossy shine |
| Target audience | Men |
| Volume | 70 Millilitres |

## Product Details

- **Brand:** Fudge Urban
- **Hair type:** Dry
- **Item form:** Wax
- **Item volume:** 70 Millilitres
- **Liquid volume:** 70 Millilitres
- **Material Type Free:** Cruelty free
- **Number of items:** 1
- **Product benefits:** Strengthening, shape and hold, frizz control, non-sticky, no shine
- **Scent:** Citrus
- **Unit count:** 70.0 Grams

## Images

![Urban Matte Wax, Firm Hold All Day Styling, Non-Sticky and Invisible Texture, Hair Wax for Men, 70 g - Image 1](https://m.media-amazon.com/images/I/81ifjaZsUVL.jpg)

## Questions & Answers

**Q: Is this water soluble? Does it wash out wi water rinse only ?**
A: It washes out easily but never tried without shampoo. I would think you wouldnt fully remove it without a bit of shampoo

**Q: Is it vegan?**
A: Hi Shelley, 

Unfortunately this product isn't suitable for vegans as it contains Lanolin.

Many thanks,
Team Fudge x

**Q: Does it make grey hair look darker ?**
A: It depends on application on damp or dry hair.

**Q: what does it smell like?**
A: Very nice.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Thicker and matte-appearance hair
*by A***R on 3 February 2025*

I have pretty thin and weak hair, which tends to get quite shiny as the day goes on. This makes styling it a bit of a problem. But I've been using this hair dust for about 5-10 years now, and that's because it basically nullifies the above. If you give a good few puffs of dust onto the hair and style it, you'll get pretty good hold (nothing that holds back a good wind) and a matte appearance almost immediately. To this end, it's better than gel (shiny appearance) and clay (difficult to style often, and doesn't seem to hold its shape for as long as this dust does). I'm not totally sure about the long term health risk with breathing in the excess dust though... Anyway, worth it. Probably.

### ⭐⭐⭐⭐⭐ From Flat to Full in 10 Seconds Flat. This Stuff is Actual Magic
*by D***W on 13 August 2025*

For years, I've been fighting a losing battle with my fine, flat hair. No matter what gel, wax, or mousse I tried, my style would either look greasy or completely collapse within an hour. I had basically given up on ever having hair with any real volume or texture. I was skeptical about a "styling powder," but this stuff is a complete game-changer. You just tap a tiny amount directly onto the roots of your dry hair, work it in with your fingertips, and it's like you've instantly defied gravity. The volume and texture appear out of nowhere. The best part is that it feels like absolutely nothing is in your hair; it just feels thicker, fuller, and incredibly easy to shape. And the hold is where it truly earns its five stars. It's not a stiff, crunchy, helmet-like hold at all. It’s a pliable, reworkable hold that somehow lasts the entire day. Through a windy commute and a long day at the office, my hair still has the same lift and textured style it had in the morning. There is zero stickiness, no shine, and no greasy residue, just a perfect, natural-looking matte finish. Pros: Provides instant, massive volume right from the roots. Incredibly strong yet flexible hold that lasts all day long. Completely invisible with a true matte finish (no shine or greasiness). A tiny amount goes a very long way, so one bottle will last for ages. A Quick Tip: This powder is powerful, so start with less than you think you need. You can always add a little more if required, but it's easy to overdo it at first. Final Verdict: Honestly, this Fudge Urban powder has completely revolutionized my daily routine. If you have fine, thin, or flat hair and have all but given up on finding a product that provides lasting volume without the weight or grease, this is the holy grail you've been searching for. I cannot recommend it highly enough.

### ⭐⭐⭐⭐ Great
*by M***R on 29 November 2025*

Not sure how it works but it works. Makes your hair feel kinda weird but the styling is top notch

## Frequently Bought Together

- Fudge Urban Matte Wax! - 70ml!
- Fudge Sculpt Matte Hed 8 Matte Hold Factor Texture Paste 2.5 oz
- Fudge Matte Hed Extra Strong Hold Texture Wax, 2.87 Ounce

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-01-23*