---
product_id: 48797771
title: "Running Lean 2e: Iterate from Plan A to a Plan That Works : 2nd Edition (Lean Series)"
price: "A$74"
currency: AUD
in_stock: true
reviews_count: 12
url: https://www.desertcart.com.au/products/48797771-running-lean-2e-iterate-from-plan-a-to-a-plan
store_origin: AU
region: Australia
---

# Running Lean 2e: Iterate from Plan A to a Plan That Works : 2nd Edition (Lean Series)

**Price:** A$74
**Availability:** ✅ In Stock

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- **What is this?** Running Lean 2e: Iterate from Plan A to a Plan That Works : 2nd Edition (Lean Series)
- **How much does it cost?** A$74 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/48797771-running-lean-2e-iterate-from-plan-a-to-a-plan)

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## Description

Buy Running Lean 2e: Iterate from Plan A to a Plan That Works : 2nd Edition (Lean Series) 2 by Maurya, Ash (ISBN: 9781449305178) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: Great and practical book for startups - I've read a lot in the area of tech startups, the lean startup and customer development in general and have to say that I'm a huge fan of this book, mostly because its extremely practical, and guides you through the whole process. If you're looking for something that's heavy on the theoretical side of things then maybe this book isn't for you, but if you're after a practical step-by-step guide of approaching your startup using lean techniques then it doesnt get much better than this book.
Review: Vital reading for anyone starting a business - This is a great book written by Ash, one of the leading exponents of Lean Startups. He takes the Lean concepts and shows how businesses need to achieve Problem / Solution fit and then Product / Market fit before they can go for Scale. He introduces a template called the Lean Canvas which I have used myself a number of times - which is incredibly useful for getting entrepreneurs to focus on the key things they need to have answered before starting on building a product. A great book and well worth the read

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | 1449305172 |
| Best Sellers Rank | 783,248 in Books ( See Top 100 in Books ) 1,454 in E-Business 1,971 in Starting a Business 4,627 in Business Careers (Books) |
| Customer reviews | 4.5 4.5 out of 5 stars (1,079) |
| Dimensions  | 15.24 x 1.88 x 22.86 cm |
| Edition  | 2nd |
| ISBN-10  | 9781449305178 |
| ISBN-13  | 978-1449305178 |
| Item weight  | 476 g |
| Language  | English |
| Part of series  | Lean (O'Reilly) |
| Print length  | 205 pages |
| Publication date  | 23 Mar. 2012 |
| Publisher  | O′Reilly |

## Images

![Running Lean 2e: Iterate from Plan A to a Plan That Works : 2nd Edition (Lean Series) - Image 1](https://m.media-amazon.com/images/I/71ailrFby9L.jpg)
![Running Lean 2e: Iterate from Plan A to a Plan That Works : 2nd Edition (Lean Series) - Image 2](https://m.media-amazon.com/images/I/51x3WktDxbL.jpg)
![Running Lean 2e: Iterate from Plan A to a Plan That Works : 2nd Edition (Lean Series) - Image 3](https://m.media-amazon.com/images/I/31aUf1a2kUL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great and practical book for startups
*by M***N on 7 November 2014*

I've read a lot in the area of tech startups, the lean startup and customer development in general and have to say that I'm a huge fan of this book, mostly because its extremely practical, and guides you through the whole process. If you're looking for something that's heavy on the theoretical side of things then maybe this book isn't for you, but if you're after a practical step-by-step guide of approaching your startup using lean techniques then it doesnt get much better than this book.

### ⭐⭐⭐⭐⭐ Vital reading for anyone starting a business
*by M***1 on 10 November 2014*

This is a great book written by Ash, one of the leading exponents of Lean Startups. He takes the Lean concepts and shows how businesses need to achieve Problem / Solution fit and then Product / Market fit before they can go for Scale. He introduces a template called the Lean Canvas which I have used myself a number of times - which is incredibly useful for getting entrepreneurs to focus on the key things they need to have answered before starting on building a product. A great book and well worth the read

### ⭐⭐⭐⭐ A very good book on lean, from a technical, tactical point of view.
*by A***D on 15 November 2017*

A superb book on how to run lean. For some reason, I don't like the other lean startup book by Eric Reis; I feel his books are a manifesto, or a sales pitch for something, whereas this book is so much more technical for me. I hope to keep using the book, its not something I intend to sell. It would be better if it had more case studies or step-by-step processes, or handle what-ifs, or how to get buy-in from people who might not understand Lean methods

## Frequently Bought Together

- Running Lean: Iterate from Plan A to a Plan That Works
- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series)
- The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-03-08*