---
product_id: 48590675
title: "Rimmel London Exaggerate Smoke N’ Shine Eye Definer, 004 Blue Steel, 0.28 g"
brand: "rimmel"
price: "A$14"
currency: AUD
in_stock: false
reviews_count: 12
url: https://www.desertcart.com.au/products/48590675-rimmel-london-exaggerate-smoke-n-shine-eye-definer-004-blue
store_origin: AU
region: Australia
---

# Long-wearing, flakeproof Automatic retractable pencil with smudger Gel formula with high shine Rimmel London Exaggerate Smoke N’ Shine Eye Definer, 004 Blue Steel, 0.28 g

**Brand:** rimmel
**Price:** A$14
**Availability:** ❌ Out of Stock

## Summary

> 💙 Own the night with Blue Steel brilliance!

## Quick Answers

- **What is this?** Rimmel London Exaggerate Smoke N’ Shine Eye Definer, 004 Blue Steel, 0.28 g by rimmel
- **How much does it cost?** A$14 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/48590675-rimmel-london-exaggerate-smoke-n-shine-eye-definer-004-blue)

## Best For

- rimmel enthusiasts

## Why This Product

- Trusted rimmel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-Day Confidence:** Flakeproof and long-lasting formula that stays flawless through sweat, workdays, and nights out.
- • **Intense Blue Steel Hue:** Stand out with a luminous, deep blue that commands attention and elevates any look.
- • **No Sharpening, No Hassle:** Automatic twist-up design keeps your routine sleek and mess-free.
- • **Smokey Glam in One Swipe:** Creamy gel texture glides effortlessly for that iconic London smoulder.
- • **Built-In Smudger for Perfect Blur:** Blend your look seamlessly with the integrated smudger tip—no extra tools needed.

## Overview

Rimmel London Exaggerate Smoke N’ Shine Eye Definer in Blue Steel is a gel-based, automatic retractable eyeliner delivering intense, luminous color with a high-shine finish. Featuring a creamy texture and built-in smudger tip, it creates a perfect smokey eye effortlessly. Its long-wearing, flakeproof formula ensures all-day durability without the need for sharpening, making it an essential, travel-friendly beauty staple for bold, confident looks.

## Description

Product Description Want the London look? Where there’s smoke… there are beautiful, smouldering eyes! Rimmel London brings you Smoke N’ Shine eyeliner, a gel formula in an automatic retractable pencil with a smudger tip. Blue Steel delivers an alluring deep blue smudgeable line, for a sexy, smokey look. When you want an intense and luminous smokey effect with the high shine of a gel, Smoke N’ Shine eyeliner from Rimmel London brings the look home. The creamy texture is easy to apply, even for first timers. The long wearing formula doesn’t flake off. Draw a smooth line across your upper lash line using Smoke N’ Shine in Blue Steel. The gel formula glides on easily in one swipe. For a subtle smokey eye effect, use the smudger tip to blend (carefully!) upwards into the brow bone. An automatic pencil (that means no sharpening, ever!) liner belongs in every girl’s makeup bag. Smoke N’ Shine from Rimmel London in Blue Steel is the essential shade for achieving a classic smokey eye. Why not pick up an extra to surprise your best girlfriend, your sister or your mum? It makes a thoughtful little present. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London: young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. GET THE LONDON LOOK. Directions 1. Remove the cap from the pencil. 2. Twist the pencil to bring up the desired amount of product. 3. Apply the eyeliner to your eyelid using smooth strokes. 4. Use the smudger tip for a smoky effect. 5. Replace the cap after use. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Safety Warning For external use only. Avoid contact with eyes. Box Contains 1 x Exaggerate Smoke n' Shine Eye Definer - Blue Steel See more

Review: Soft eyeliner - Great eyeliner that’s soft and goes on well. It also has a little blending brush the other end. It has a twirl design so you just turn for the amount you need. The black is black in colour.
Review: I have been using these rimmel pencils for years - highly recommend - I have been using these Rimmel exaggerate which brown pencils for years they are so good they do not crumble away leaving marks on your cheek the make up stays put very well all day and you can go swimming and it is waterproof everything stays in place, but it is very easy to remove with make up remover. I played badminton and get really hot and sweaty for two hours and this eyeliner stays perfectly in place and does not print up on my upper eyelid if I use liquid eyeliner is they print up on my eyelids when I get hot and sweaty so this really does tick all the boxes and looks fab on. I always normally buy this in High Street shops but I thought I’d have a look on desertcart and was really impressed to see this being sold at under £3, this honestly is a must have for anyone’s make up bag I love the rich brown colour I only ever put this halfway across my lower and upper eyelids I never fully go the whole width of my eyelids as it closes your eyes up to much are use this to accentuate the outside shape of my eyes and it does this perfectly. What else can I say it is a super price and a super productYou will not be disappointed I am always recommending this to my friends and sisters

## Features

- Smokey effect eyeliner with high shine
- Gel formula in an automatic retractable pencil with smudger tip
- Intense, luminous colour with shine of gel
- Long-wearing, flakeproof
- Creamy texture glides on in a single stroke

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00UYJBYAM |
| ASIN  | B00UYJBYAM |
| Best Sellers Rank | 13,101 in Beauty ( See Top 100 in Beauty ) 20 in Kohl Eye Pencils |
| Brand | Rimmel |
| Colour | blue steel |
| Customer Reviews | 4.5 4.5 out of 5 stars (23,169) |
| Customer reviews | 4.5 4.5 out of 5 stars (23,169) |
| Date First Available | 20 Mar. 2015 |
| Format | Gel |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 10 x 23 x 157 millimetres |
| Item model number | 34667348004 |
| Item model number  | 34667348004 |
| Item weight | 0.01 Ounces |
| Manufacturer | Coty |
| Manufacturer  | Coty |
| Package Weight | 0.01 Kilograms |
| Package dimensions | 13.7 x 3.4 x 0.9 centimetres |
| Product Dimensions | 1.02 x 2.29 x 15.75 cm; 0.25 g |
| Product Dimensions  | 1.02 x 2.29 x 15.75 cm; 0.25 g |
| Skin type | All |
| Special features | Travel Size |
| Target audience | women |

## Product Details

- **Age range (description):** Adult
- **Brand:** Rimmel
- **Colour:** blue steel
- **Eyelid colour type:** Eye Liner
- **Item dimensions L x W x H:** 10 x 23 x 157 millimetres
- **Item form:** Gel
- **Item weight:** 0.01 Ounces
- **Number of items:** 1
- **Product benefits:** Produces a smoky look with high gloss, intense colour and easy application
- **Unit count:** 1 Count

## Images

![Rimmel London Exaggerate Smoke N’ Shine Eye Definer, 004 Blue Steel, 0.28 g - Image 1](https://m.media-amazon.com/images/I/617CRYhdxpL.jpg)
![Rimmel London Exaggerate Smoke N’ Shine Eye Definer, 004 Blue Steel, 0.28 g - Image 2](https://m.media-amazon.com/images/I/716g4rdhZjL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Soft eyeliner
*by C***G on 29 September 2025*

Great eyeliner that’s soft and goes on well. It also has a little blending brush the other end. It has a twirl design so you just turn for the amount you need. The black is black in colour.

### ⭐⭐⭐⭐⭐ I have been using these rimmel pencils for years - highly recommend
*by K***Y on 8 July 2021*

I have been using these Rimmel exaggerate which brown pencils for years they are so good they do not crumble away leaving marks on your cheek the make up stays put very well all day and you can go swimming and it is waterproof everything stays in place, but it is very easy to remove with make up remover. I played badminton and get really hot and sweaty for two hours and this eyeliner stays perfectly in place and does not print up on my upper eyelid if I use liquid eyeliner is they print up on my eyelids when I get hot and sweaty so this really does tick all the boxes and looks fab on. I always normally buy this in High Street shops but I thought I’d have a look on Amazon and was really impressed to see this being sold at under £3, this honestly is a must have for anyone’s make up bag I love the rich brown colour I only ever put this halfway across my lower and upper eyelids I never fully go the whole width of my eyelids as it closes your eyes up to much are use this to accentuate the outside shape of my eyes and it does this perfectly. What else can I say it is a super price and a super productYou will not be disappointed I am always recommending this to my friends and sisters

### ⭐⭐⭐⭐ My Fave
*by N***A on 6 May 2015*

It's so hard to find a good eyeliner, Rimmer have produced some excellent ones over the years but this ones my favourite. It glides on and is easily smudged for a smoky look with the sponge on the other end of the eyeliner. It has a true black look unlike some other brands. It has decent staying power but I do have to reapply this once or twice throughout the day, which doesn't really bother me as if I'm checking then it only takes seconds to do. The only down side for me is, I have hayfever and sensitive eyes so find this is not as waterproof as it states. May be better for others who don't suffer from hayfever or sensitive eyes. It can pool in the corners of the eye's but I find that if you are wearing eyeliner on the inside rim of your eyes then all eyeliners do this. I've marked it down for this reason but mostly took a star off as it's just not long enough for the price, I have to buy one of these every other month so it's an expensive treat but I feel worth it as it's easily glides on and I can be made up in minutes.

## Frequently Bought Together

- Rimmel Exaggerate Smoke N Shine Eyeliner, 004 Blue Steel, 0.0089 Ounce
- Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 230, Deep Ocean, 0.01oz
- NYX PROFESSIONAL MAKEUP Mechanical Eye Pencil, Vivid Rich Mechanical, Creamy Retractable Eyeliner - Sapphire Bling, Deep Blue Eyeliner

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**Shop now:** [https://www.desertcart.com.au/products/48590675-rimmel-london-exaggerate-smoke-n-shine-eye-definer-004-blue](https://www.desertcart.com.au/products/48590675-rimmel-london-exaggerate-smoke-n-shine-eye-definer-004-blue)

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-01-27*