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undefinedAbout the Author ---------------- The CEO and Co-Founder of Boston-Based User Experience Agency Fresh Tilled Soil, Richard Banfield wears the strategic hat around the office. He's worked his way up the web marketing food chain, starting with online ad sales at MultiChoice, Africa's largest TV and Internet media business. Richard was in the thick of it during the heady dot-com years, founding Acceleration, an international e-marketing business headquartered in London. He has never met a whiteboard he didn't like. Martin Eriksson is a product management professional with 20 years experience building leading online products, from small startups to global brands, such as Monster and The Financial Times. He is the founder of ProductTank, a global meetup for product people with over 10,000 members across fifty cities worldwide. He is also the co-founder of Mind The Product, which is both a top ten blog for product management and the world's largest product management and design conference, with annual events in San Francisco and London.

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