--- product_id: 47967376 title: "W7 Prime Magic Face Primer - Clear Makeup Base" brand: "w7" price: "A$14" currency: AUD in_stock: true reviews_count: 13 url: https://www.desertcart.com.au/products/47967376-w7-prime-magic-face-primer-clear-makeup-base store_origin: AU region: Australia --- # 100% cruelty-free & vegan Lightweight, blendable formula Pore minimizing tech W7 Prime Magic Face Primer - Clear Makeup Base **Brand:** w7 **Price:** A$14 **Availability:** ✅ In Stock ## Summary > ✨ Unlock your flawless glow with every prime! ## Quick Answers - **What is this?** W7 Prime Magic Face Primer - Clear Makeup Base by w7 - **How much does it cost?** A$14 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/47967376-w7-prime-magic-face-primer-clear-makeup-base) ## Best For - w7 enthusiasts ## Why This Product - Trusted w7 brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Flawless Pore Blur:** Minimizes pores and imperfections for a smooth, camera-ready finish - • **Weightless Radiance:** Clear, lightweight primer that creates a shine-free, natural base - • **Ethical Beauty Choice:** 100% cruelty-free, vegan, and proudly cruelty-conscious - • **Sensitive Skin Friendly:** Gentle, vegan formula designed by London pros, perfect for all skin types - • **Long-Lasting Makeup Lock:** Enhances makeup longevity while reducing fine lines and creases ## Overview W7 Prime Magic Face Primer is a lightweight, clear makeup base that expertly minimizes pores and blemishes, creating a smooth, shine-free canvas for long-lasting makeup. Designed by London professionals, this vegan and cruelty-free formula is gentle on sensitive skin, making it the perfect primer for a flawless, radiant complexion that stays put all day. ## Features - PORE MINIMIZING - Our blurring primer glides over skin, minimizing pores, blemishes and imperfections. Creating an even-looking smooth skin surface for makeup - MAKEUP PRIMER - A clear, light formula that easily blends for a naturally beautiful, shine-free complexion. Making makeup easy to apply, stay in place and look great for longer, reducing fine lines - HOW & WHEN TO USE - Apply after moisturiser, before your foundation or base. Use a pea sized amount, gently working into your skin with your fingertips until it covers your face evenly. Then buff your foundation on top - PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professionals. All our products are safe on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics - CRUELTY FREE - W7 products are 100% cruelty free. None of our products are tested on animals ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B009H0OH08 | | Country Of Origin | China | | Guaranteed Software Updates Until | unknown | | Is Discontinued By Manufacturer | No | | Item Model Number | W7-169488 | | Manufacturer | Warpaint Cosmetics (2014) Ltd | | Product Dimensions | 3.18 x 1.91 x 10.67 cm; 0.04 g | ## Product Details - **Brand:** W7 - **Item form:** Cream - **Item volume:** 1.01 Fluid Ounces - **Material Type Free:** Animal-derived materials - **Material feature:** Cruelty Free, Vegan - **Package information:** Bottle - **Package type:** Bottle - **Product benefits:** Pore refining, smoothing, shine control - **Skin type:** Sensitive Skin,All - **Speciality:** firming ## Images ![W7 Prime Magic Face Primer - Clear Makeup Base - Image 1](https://m.media-amazon.com/images/I/61ozzMi8atL.jpg) ## Available Options This product comes in different **Colour Name, Size Name** options. ## Questions & Answers **Q: Is this product suitable for dark skin?** A: yes..i am as dark as they come and this is my second purchase..leaves no white residue and keeps my makeup on for hours..my skin is very oily but this is the only primer that works for me..will highly recommend **Q: can you use a mineral powder over it?** A: Not sure about mineral, but I've used rimmel matt face powder Over it. It is really good primer Ive been buying it for years. Not so keen on the other colours in the range but deffo the clear is brill. **Q: does it work on oily skin?** A: In my experience yes. I notice a massive difference when I don't put the cream on. Make up lasts longer and less shine. Sorry for late reply **Q: Can this be used for people with dry skin** A: I have dry skin patches and this primer is fine, makes your skin very soft and smooth ## Customer Reviews ### ⭐⭐⭐⭐⭐ Very pleasantly surprised! *by on Reviewed in the United Kingdom 22 April 2013* I had never used a Primer before, so I didn't know what to expect. I tried it due to the glowing reviews, and I thought.. if I'm not keen, it's only 4 quid!As someone with dry-combination skin with bad acne, I am wary of using new products. I don't use moisturiser because I break out in horrible boils a day or two after use. I was worried that, since this fills your pores, I would get the same result. It's been just under a week now and still nothing! I have only used it once, so maybe I should've waited for second use... but I don't feel I need to. It glides onto your face and leaves it soft and smooth. I still had some dry skin (but it was far more under control than usual, surprisingly). My make-up stayed on ALL DAY, with it just looking a little bit shiny later on (fine with me, I prefer that to horrid dry skin!)The most surprising result, however, was the next few days when I applied make-up I felt I already had some primer on. It seemed to have sunken into my skin, making it feel softer and also appears to have moisturised it too! I have no idea if this is the intended use - from what I've read it's not - but I am very pleased that that has been the result with me! I even tried out my most drying crème-foundation ("Maybelline Matte Mousse") which always used to leave me looking as though I had crocodile skin (an under-exaggeration!), and with the primer beneath - applied 3 days prior no less! - it looked fine... still a little dry, but that is to be expected with my skin anyway! So pleased!! Thank you!In terms of the delivery - also 5 stars! I received the product in under 48 hours from when I ordered. Well worth it. ### ⭐⭐⭐⭐⭐ How did I do without this 😀 *by on Reviewed in the United Kingdom 16 June 2026* Wow this is amazing stuff and such great value for money.I originally bought the green version and was so happy with it that wanted to buy another but the green was out of stock . My redness issues have since gone so didn't really need the green anyway . The clear is just as good . Large pores and small wrinkles literally disappear, in fact I sometimes wear this on its own without my powder foundation. It feels so smooth and silky on the skin and doesn't dry my skin out at all . I definitely don't want to be without this going forward. ### ⭐⭐⭐⭐ Good product *by on Reviewed in the United Kingdom 27 June 2026* It's a great product. It makes me skin so soft. The only downfall is the primer is not sticky at all however the setting spray make up for it. ## Frequently Bought Together - W7 Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup - essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free - wet n wild MegaSlicks Lip Gloss, Ultra-Glossy, Vitamin-E Enriched, Ultra-Gloss High Shine Moisturizing, Cruelty-Free & Vegan - Rasp-berry Voice --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.au/products/47967376-w7-prime-magic-face-primer-clear-makeup-base](https://www.desertcart.com.au/products/47967376-w7-prime-magic-face-primer-clear-makeup-base) --- *Product available on Desertcart Australia* *Store origin: AU* *Last updated: 2026-10-12*