---
product_id: 470620664
title: "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Ins"
price: "A$308"
currency: AUD
in_stock: true
reviews_count: 5
url: https://www.desertcart.com.au/products/470620664-using-behavioral-science-in-marketing-drive-customer-action-and-loyalty
store_origin: AU
region: Australia
---

# Proven marketing strategies 256 pages of expert insights Behavioral science-driven tactics Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Ins

**Price:** A$308
**Availability:** ✅ In Stock

## Summary

> 🧠 Master the science of influence and never miss a marketing beat!

## Quick Answers

- **What is this?** Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Ins
- **How much does it cost?** A$308 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/470620664-using-behavioral-science-in-marketing-drive-customer-action-and-loyalty)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Compact & Portable:** 256 pages of concentrated wisdom in a handy paperback format.
- • **Endorsed by Experts:** Highly rated by seasoned marketers with 20+ years experience.
- • **Versatile for All Levels:** Perfect for marketing pros at any career stage seeking fresh, effective tools.
- • **Unlock Customer Psychology:** Leverage behavioral science to drive real customer action and loyalty.
- • **Actionable Marketing Playbook:** Implement immediately with practical, real-world strategies.

## Overview

Using Behavioral Science in Marketing by Nancy Harhut is a 256-page paperback that blends psychology and marketing to help professionals craft compelling campaigns that drive customer action and loyalty. Praised by industry veterans for its actionable insights and practical approach, this book is a must-have handbook for marketers eager to stay ahead in a competitive landscape.

## Description

Buy Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Ins by Harhut, Nancy online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase.

Review: Actionable, Interesting, Insightful, and Awesome - As a life-long, passionate marketer who enjoys staying current with the latest marketing/branding/communications trends, best practices, and perspectives I have read so many marketing books over the years. I can genuinely say that this book is right up there as one of the very best marketing books I have read during my 20+ years in advertising and marketing. I am fascinated with the role psychology, emotions, and behaviorial sciences play in marketing and decision making. This awesome book is so actionable, incredibly interesting, insightful, and awesome. I always looked forward to reading it at lunch and in bed at night. After just the first couple of chapters, I was already implementing concepts into my agency's marketing messaging and executions. This book is also equal parts marketing book and handbook; as I will keep it handy and keep refering to this valuable handbook itself and all my margin notes throughout. I could not recommend this book more!
Review: An excellent book for marketing professionals - An amazing book for any marketing professional at any stage of their career! I’ve been working in marketing for over 20years and I love this book. It is full of real world information that you can apply across the marketing of any product or service!

## Features

- Author: Harhut, Nancy
- Language: english
- Binding Type: paperback
- Genre: Sales & marketing
- Number of pages: 256

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #65,081 in Books ( See Top 100 in Books ) #194 in Web Development & Design #252 in Internet & Social Media #363 in Marketing |
| Customer Reviews | 4.7 out of 5 stars 119 Reviews |

## Images

![Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Ins - Image 1](https://m.media-amazon.com/images/I/71IzvkmOGWL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Actionable, Interesting, Insightful, and Awesome
*by A***R on 17 June 2024*

As a life-long, passionate marketer who enjoys staying current with the latest marketing/branding/communications trends, best practices, and perspectives I have read so many marketing books over the years. I can genuinely say that this book is right up there as one of the very best marketing books I have read during my 20+ years in advertising and marketing. I am fascinated with the role psychology, emotions, and behaviorial sciences play in marketing and decision making. This awesome book is so actionable, incredibly interesting, insightful, and awesome. I always looked forward to reading it at lunch and in bed at night. After just the first couple of chapters, I was already implementing concepts into my agency's marketing messaging and executions. This book is also equal parts marketing book and handbook; as I will keep it handy and keep refering to this valuable handbook itself and all my margin notes throughout. I could not recommend this book more!

### ⭐⭐⭐⭐⭐ An excellent book for marketing professionals
*by F***7 on 20 July 2025*

An amazing book for any marketing professional at any stage of their career! I’ve been working in marketing for over 20years and I love this book. It is full of real world information that you can apply across the marketing of any product or service!

### ⭐⭐⭐⭐⭐ Jeden Cent wert.
*by J***M on 4 October 2024*

Ich war im ersten Moment etwas skeptisch, ob mich das Buch tatsächlich begeistern kann, da mir die Autorin nicht bekannt war und das Buch auch nicht mega viele Bewertungen hat. Trotzdem wollte ich es probieren, da mich der Titel sehr ansprach - genau was ich suchte. Meine Angst war trotzdem, dass der vielversprechende Titel und der Untertitel leider nur leere Worte waren und mich der tatsächliche Inhalt enttäuschen würde. Tja, weit gefehlt. Schon nach den ersten Seiten wusste ich, dass ich von diesem wissenschaftlich fundierten Buch sehr viel lernen würde. Ich kann euch nicht sagen, wie begeistert ich war und immer noch bin. Das Buch ist inhaltlich so gehaltvoll und praxisnah - ich war hin und weg. Hier wird jeder zum absoluten Marketingexperten und die, die es schon sind oder sich so bezeichnen würden, können trotzdem noch viel lernen. Da bin ich mir zu 100% sicher. Das Tolle sind aber nicht nur die Inhalte an sich, sondern wie sie von der Autorin erklärt werden. Überall gibt es kleine Anekdoten und Erfahrungen aus dem Leben von Nancy Harhut, der Autorin, oder Geschichten über Kundenprojekte, die inhaltlich zum jeweiligen Thema der Kapitel passen. Dazu werden die wissenschaftlichen Hintergründe erklärt, wodurch man viel über die menschliche Psychologie lernen kann. Außerdem gibt es etliche Zusammenfassungen und kleine Boxen, in denen besonders wichtige Sachverhalte erklärt oder wiederholt werden. Man merkt, wie viel Arbeit und jahrelanges Wissen in dieses Buch geflossen ist und es wär eine Verschwendung, es nicht für sich zu nutzen. Ich empfehle es jedem, der sich für Marketing und, oder Wirtschaftspsychologie interessiert und keine Probleme damit hat, ein englisches Fachbuch zu lesen. 5/5 Sternen!!!

## Frequently Bought Together

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-02-02*