100% Cotton Light Weight Tie Dyed. Size Medium, Gets Softer After Each Wash, Made In Turkey. Machine wash cold with similar colors, tumble dry low. Perfect for Home, Spas, pools and gyms. Great as a Birthday, housewarming and wedding gift. Add a spa worth touch to your morning or evening routines with this essential 100% Turkish cotton. Hang it up in your bedroom for a lazy Sunday morning. Tie-Dye Comes to America In the 1960s, tie-dye was brought to America through the hippie movement, a youth movement that advocated the sexual revolution, psychedelic rock and protested the Vietnam War. Hippies wanted a way to escape from the strict social norm of the 50s, and tie-dye was just one way of expressing their free-spirited nature. Before tie-dye became popular, Rit Dye was struggling. Don Price, a marketer for Hellmann's Mayonnaise, began a marketing campaign for the dye in Greenwich Village, where many hippies lived. He went door to door, looking for artists who would use Rit for tie-dyeing. Then came Will and Eileen Richardson, two retired artists who made tie-dye pieces that Price showed to designers and fashion editors. After clothing designer Halston started using tie-dye in his designs, stars such as Janis Joplin were wearing it. Soon enough, tie-dye became a bandwagon the entire youth generation jumped on.
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