---
product_id: 4347423
title: "Global Marketing and Advertising: Understanding Cultural Paradoxes Fourth Edition"
brand: "marieke de mooij"
price: "A$39"
currency: AUD
in_stock: true
reviews_count: 4
url: https://www.desertcart.com.au/products/4347423-global-marketing-and-advertising-understanding-cultural-paradoxes-fourth-edition
store_origin: AU
region: Australia
---

# Global Marketing and Advertising: Understanding Cultural Paradoxes Fourth Edition

**Brand:** marieke de mooij
**Price:** A$39
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Global Marketing and Advertising: Understanding Cultural Paradoxes Fourth Edition by marieke de mooij
- **How much does it cost?** A$39 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/4347423-global-marketing-and-advertising-understanding-cultural-paradoxes-fourth-edition)

## Best For

- marieke de mooij enthusiasts

## Why This Product

- Trusted marieke de mooij brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Full description not available

## Images

![Global Marketing and Advertising: Understanding Cultural Paradoxes Fourth Edition - Image 1](https://m.media-amazon.com/images/I/91VJgy-2U-L.jpg)
![Global Marketing and Advertising: Understanding Cultural Paradoxes Fourth Edition - Image 2](https://m.media-amazon.com/images/I/91YUOmYDPvL.jpg)
![Global Marketing and Advertising: Understanding Cultural Paradoxes Fourth Edition - Image 3](https://m.media-amazon.com/images/I/417fU0yer-L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ ... jusy now using it for the course- and it's great. The content is very Closely aligned with my ...
*by A***Y on February 6, 2015*

I'm jusy now using it for the course- and it's great. The content is very Closely aligned with my course.

### ⭐⭐⭐ Some good thinking, but not particularly clear
*by H***N on January 5, 2014*

This was probably translated from Dutch, so the writing gets choppy, but the real point is de Mooij isn't sure if she's an academic or practitioner. Treat the book as a textbook and skim the ponderous arguments and weak examples.I'd suggest googling her papers instead, they get at most of the points and are much shorter.Most annoyingly, de Mooij doesn't really question western marketing practice in a useful way, just points out that everything comes from an Anglosaxon/western perspective but doesn't suggest what to do instead.

### ⭐⭐⭐ but some of the topics are outdated by 10-15 years and reading the last chapter provides a good summary of the main points
*by J***J on August 15, 2014*

De Mooij writes with high diction and covers a lot of ground, but some of the topics are outdated by 10-15 years and reading the last chapter provides a good summary of the main points.

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-03-11*