---
product_id: 42764254
title: "IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy Hardcover – May 8, 2017"
brand: "sinclair"
price: "A$43"
currency: AUD
in_stock: true
reviews_count: 11
url: https://www.desertcart.com.au/products/42764254-iot-inc-how-your-company-can-use-the-internet-things
store_origin: AU
region: Australia
---

# IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy Hardcover – May 8, 2017

**Brand:** sinclair
**Price:** A$43
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy Hardcover – May 8, 2017 by sinclair
- **How much does it cost?** A$43 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/42764254-iot-inc-how-your-company-can-use-the-internet-things)

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Without a Doubt this is the Best IoT Playbook Out There
  

*by A***H on Reviewed in the United States 🇺🇸 on June 23, 2017*

My interest of the Internet of Things (IoT) and its future impact on the world, economics, and my company began in February 2016 after stumbling upon Garner’s IoT Hype Cycle, leading me to an article claiming the famous “50 billion connected devices by 2020”, then to another, then to hundreds of whitepapers, and countless interactions with IoT thought leaders and companies. This led me to visualize a huge opportunity, and that is to add an IoT systems integrator line of business to my existent IT end-to-end solutions company in the Caribbean. This vision inspired me to attend the IoT World 2017 conference in the Silicon Valley, where I met Bruce Sinclair and listened to his presentation, ultimately leading me to purchase IoT Inc. IoT Inc. happens to be released in the perfect time as I have heard countless times that 2017 is the year for IoT, as it begins transitioning from hype to highly effective deployments. Before reading IoT Inc., I figured I was extremely knowledgeable about IoT and did not have much more to learn until I have real world experience, but I was definitely wrong. Bruce makes it clear how IoT is going to have a major effect in practically every industry, business models, and vendor to customer relationships. Bruce emphasizes that IoT has unprecedented potential because of the outcomes/impact it unlocks. Customers ultimately only care about outcomes, they have no interest in the product itself, instead they care about the outcomes products unlock for them. This essential IoT playbook covers everything there is to know to get one started in transforming their business into one that is outcomes oriented. It covers a wide range of subjects such as: developing creative IoT strategies, creating value through IoT, customer-oriented business models, use case examples of IoT in varying industries, building an IoT strategy business plan, analyzing one’s client’s desire for outcomes and how to base your IoT use case to satisfy those outcomes, and much more. The author strategically geared the book to an audience from all industries by giving a comprehensive set of IoT examples. The examples provided range from IoT in surgeries, healthcare, manufacturing, buildings, mouse traps, household appliances, driverless cars, power grid, jet engines, tires in fleet management, and much more. The top five things I like most about this book are: 1) The explanation of the five layers involved in IoT from a business perspective, being the hardware-defined product, software-defined product, external systems, network fabric, and IoT cyber security. Breaking IoT into five layers will allow me to focus on each individual layer as I create end-to-end solutions for my clients. 2) The extensive, interesting range of practical examples. 3) Five classes of IoT business models, including product, product-service, service, service-outcome, and outcome business models. 4) The explanation that success in IoT is highly dependent on strategic partners and planned execution to monetize IoT to its fullest potential through creative business models that allow the seller’s business model to be aligned with that of the customer. 5) The way that the book is strategically split into three different sections (The Business End of IoT, Analyzing Your Business Through the IoT Lens, A Tech Deep Dive Into IoT). Overall, this is truly one of the most practical, nicely laid out books I have ever read, and definitely the best literature I have ever read on the topic of IoT. There is no doubt that I will be referencing IoT Inc. countless times as I build end-to-end IoT solutions for my clients. I highly recommend this book for not just people interested in IoT, but for any entrepreneur, business person or engineer, because IoT is inevitably going to greatly impact your product and/or business before you know it. The IoT wave is coming at an unprecedented rate in the technology era. As a business person or engineer, you can either choose to strategically embrace it or ignore it and allow it to tear your dreams and hard work apart.

### ⭐⭐⭐⭐⭐ 







  
  
    A Must-Read for Any IoT Professional
  

*by M***. on Reviewed in the United States 🇺🇸 on November 15, 2021*

It's hard to write about IoT. Many books are either are too high-level or way too technical. That's why it was relief to stumble on Bruce Sinclair's "IoT Inc." The book starts with the business case for IoT with the detail and nuance you'd expect in an MBA class. From there, Sinclair draws on his practitioner's background to go into actionable steps in evaluating/planning for an IoT project. This part would be quite helpful to a product/project manager.This book is a gem! Get it. Read it. Put it into practice.-MannyFounder, bigplasma.ai

### ⭐⭐⭐⭐⭐ 







  
  
    A Masterful Guide To The Internet-Of-Things (IoT)
  

*by F***L on Reviewed in the United States 🇺🇸 on December 14, 2020*

I bought this book back in October 2019 for a personal project centered within cybersecurity in the context of the Internet-Of-Things. With no prior exposure to the Internet Of Things (IoT) industry or its nuances, Bruce Sinclair does an exemplary job guiding the newcomer through the technological chimera that is the Internet Of ThingsBruce's findings as an IoT veteran are readily apparent, as he holistically combines the utilitarian analysis of enterprises using IoT within their technology stack with a clear, high-level framework for how enterprises big and small can capture value along several dimensions; not just within the application layer or the leverage that excessive data can provide.The content in this book was also critical in helping me land an Internet-Of-Things internship within the Intel Corporation. I highly recommend this book to managers, engineers, and university students such as myself.

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*Last updated: 2026-02-15*