Essentials Of Health Care Marketing

Very well-written text for HC Admin students. Jones & Bartlett Learning -- the publishers -- usually do a good job -- and they did again. The text was clear, concise, offered many great examples. I highly recommend it.

Dies Buch ist im Bereich Health Care für Marketing sicherlich ein Standardwerk und gutes Lehrbuch für Undergraduates und Marketingneulinge. Die Beispiele sind sehr amerikanisch, aber dennoch ganzu gut.Klasse sind die zusätzlichen Infos/Materialien für Lehrkräfte. Eine Registrierung erfolg recht einfach über die Website.Das Werk könnte noch etwas mehr in die Tiefe gehen (teilweise etwas flach) und ist an der ein oder anderen Stelle nicht mehr auf dem "letzten Stand", jedoch mit vielen anschaulichen Beispielen aus dem Health Care Bereich.

I received this book 4-5 days prior to the delivery schedule. Content is very good and useful. I plan to apply ideas I've got from reading this text book to my lecture that I have to give to my students. It provides many interesting topics regarding health care marketing. Some ideas could be adopted for private hospital management.

Easy to read, thorough marketing book with a focus on the healthcare industry. The book was assigned reading for one of my MBA courses and it has given me tons of great marketing ideas for my practice. Highly recommended.

It is a class text book so there isn't much else besides that. It is boring to read and the questions at the back are helpful to review the chapter. And the professor has the slides that matches the book that highlights all the important parts.