---
product_id: 421178411
title: "Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect"
brand: "provoke"
price: "A$31"
currency: AUD
in_stock: true
reviews_count: 8
category: "Provoke"
url: https://www.desertcart.com.au/products/421178411-go-icy-intensive-toning-hair-mask-300-ml-intensely-brightens
store_origin: AU
region: Australia
---

# Deep hydration & nourishment Dual purple & blue pigment tech Icy platinum brightening Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect

**Brand:** provoke
**Price:** A$31
**Availability:** ✅ In Stock

## Summary

> ❄️ Unlock your ultimate icy blonde glow—because warm tones are so last season!

## Quick Answers

- **What is this?** Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect by provoke
- **How much does it cost?** A$31 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/421178411-go-icy-intensive-toning-hair-mask-300-ml-intensely-brightens)

## Best For

- provoke enthusiasts

## Why This Product

- Trusted provoke brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Hydrate Like a Pro:** Advanced keratin formula deeply nourishes, leaving hair silky smooth and healthy-looking.
- • **Trusted by Thousands:** 4.3⭐ rating with 1,200+ reviews proves it’s the go-to mask for millennial pros chasing flawless blonde.
- • **Customizable Intensity:** Adjust leave-on time (5+ mins for bold, <5 mins for subtle) to tailor your perfect icy shade.
- • **Freeze Out Brassy Tones:** Purple & blue pigments neutralize yellow & orange hues for instantly brighter, icy platinum hair.
- • **Effortless At-Home Salon Glow:** Skip costly toners—achieve professional-grade brightening and conditioning in one easy step.

## Overview

Provoke Go ICY Hair Mask is a 300ml ammonia-free lotion designed to instantly brighten blonde, white, and grey hair by neutralizing brassy yellow and orange tones with dual purple and blue pigments. Enriched with keratin, it deeply hydrates and nourishes hair, leaving it silky and shiny. Suitable for customizable toning intensity based on leave-on time, this mask offers professional-level results at home, backed by over 1,200 positive reviews.

## Description

Product Description Provoke Go Icy hair mask intensely brightens your hair colour by removing warmer brassy tones for an extra bright icy platinum effect. This advanced formula has purple and blue pigments to act against both yellow and orange tones for an extra light colour. Leave on for 5 minutes or longer for a more intense colour result. Enriched with keratin to deeply hydrate, leaving your hair beautifully healthy and shiny. Ingredients Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Behentrimonium Chloride, Sodium Benzoate, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Betaine, Citric Acid, Disodium EDTA, Panthenol, Isopropyl Alcohol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Linalool, Polyquaternium-39, Hexyl Cinnamal, Hydroxycitronellal, Alpha-isomethyl Ionone, Citronellol, Geraniol, Disodium Distyrylbiphenyl Disulfonate, CI 60730 (Acid Violet 43), HC Blue No. 2, CI 42090 (Blue 1). Directions Apply to hair after shampooing, leave on for 5 minutes or longer for a more intense effect, or less than 5 minutes for a lighter effect, then rinse off. Safety Warning For external use only

Review: My review is for the pink mask - Having used toners and colour masks in the past with the results only producing a subtle hint of colour, I wasn't expecting such a vibrant result from this Provoke mask but I'm delighted with the result. My hair isn't particularly light (mousey brown) though I do have highlights and that's what I thought the mask would attach to rather than offer complete coverage. I washed my hair, towel dried slightly and then applied the pink colour mask with my hands (no gloves.) I then wrapped my hair in cling film and left the mask on for 10-15 minutes. I think you can see from my photographs how well the colour took, considering my hair isn't blonde. My hands weren't stained but it does stain your fingernails. Using the the pink, my nails looked okay although I did use a Manicare 4-sided nail buffing block (Brought mine on desertcart) to get rid of the staining. Leaves your hair shiny, well conditioned and soft. Much cheaper than going to the hairdressers for a toner! Update: I use this once a week now to keep the colour topped up. I DO use gloves now! Top tip! If you want the colour to last longer, I've started using the PROVOKE Hair Gloss - High Shine Coat Shampoo.
Review: Brilliant hair mask for blonde orange and yellow hair - Brilliant hair mask for orange and yellow undertones after bleaching i had 3 rounds of bleaching and stillhad orange and yellow tones on my lengths had a shower and left it on 5 mins and wow gone to ash blonde from orange and yellow couldn't belive something like this would work but it has so if you have got orange and yellow tones get this stuff it will make it go ash blonde and then you can work to get platinum it has blue tone for orange pigments and purple for yellow pigments I will carry on using this icy stuff also got the shampoo and conditioner in the same brand and works like a treat on your white baby hair goes slightly purple but remember clarifying shampoo removes it from your head and baby hair and hair and it won't dye it completely goes in a few washes highly recommended pot is huge goes a long way

## Features

- Provoke Go Icy hair mask intensely brightens your hair colour by removing warmer brassy tones for an extra bright icy platinum effect in just 1 use.
- WHO IS THE PERFECT MATCH? Light tones of blonde, white and grey hair
- HOW DOES THE ICY MAGIC WORK? The purple and blue pigments acts against both yellow and orange tones leaving you with an instant extra bright and light Icy platinum blonde. Not only will it transform your colour, but it also has an advanced keratin formula to leave your hair silky smooth and deeply nourished.
- MAXIMISE RESULTS Leave on for more than 5 minutes for a more intense platinum, or less than 5 minutes for a lighter effect.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07XPVNVMN |
| Active Ingredients | Orange |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | Intensive toning, brightening hair color, hydration, and nourishing hair leaving it healthy and shiny |
| Best Sellers Rank | 2,572 in Beauty ( See Top 100 in Beauty ) 31 in Hair Deep Conditioners & Treatments |
| Brand | PROVOKE |
| Brand Name | PROVOKE |
| Customer Reviews | 4.3 out of 5 stars 1,247 Reviews |
| Hair Conditioner Type | Hair Conditioning Mask |
| Hair Type | All |
| Hair type | All |
| Item Form | Lotion |
| Item Weight | 0.3 Kilograms |
| Item form | Lotion |
| Liquid Volume | 300 Millilitres |
| Manufacturer | Pro:voke |
| Material Features | Natural |
| Material Type Free | Ammonia Free |
| Material feature | Natural |
| Number of Items | 1 |
| Package Type Name | Pouch |
| Product benefits | Intensive toning, brightening hair color, hydration, and nourishing hair leaving it healthy and shiny Product benefits Intensive toning, brightening hair color, hydration, and nourishing hair leaving it healthy and shiny See more |
| Recommended Uses For Product | For external use only |
| Scent Name | Orange |
| Special Features | Leave In |
| Unit Count | 300.0 millilitre |

## Product Details

- **Brand:** PROVOKE
- **Item form:** Lotion
- **Material feature:** Natural
- **Hair type:** All
- **Product benefits:** Intensive toning, brightening hair color, hydration, and nourishing hair leaving it healthy and shiny

## Images

![Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect - Image 1](https://m.media-amazon.com/images/I/61DvH0BJ2gL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Will this tone brunette brown hair cooler.**
A: I wouldn't think so. It's to tone the yellow in blonde hair or give grey hair a more vibrant grey

**Q: Is it ok on natural white hair**
A: If you want silver tones then yes. I have my hair lighten every 6 months and then add this to get the silver tone, my hair is half grey and dark but it looks really nice with this added to it

**Q: I have some green strands after coloring it with grey hair dye. Will this help to tone it down and get rid of green? Many thanks¹**
A: Just to say, green strands can occurr when purple shampoo is used on yellow blonde hair; I realize you said you used a grey hair dye, but thought maybe you've tried toning the grey with a purple shampoo? The blue/purple pigment mixed with yellow-toned hair, can make green hair.

**Q: Can you use this straight after colouring and do you have to shampoo it out**
A: To be honest I would give it a day. It’s basically like conditioner so put on leave for 10-15mims and rinse off with Luke warm water.

## Customer Reviews

### ⭐⭐⭐⭐⭐ My review is for the pink mask
*by S***L on 21 September 2025*

Having used toners and colour masks in the past with the results only producing a subtle hint of colour, I wasn't expecting such a vibrant result from this Provoke mask but I'm delighted with the result. My hair isn't particularly light (mousey brown) though I do have highlights and that's what I thought the mask would attach to rather than offer complete coverage. I washed my hair, towel dried slightly and then applied the pink colour mask with my hands (no gloves.) I then wrapped my hair in cling film and left the mask on for 10-15 minutes. I think you can see from my photographs how well the colour took, considering my hair isn't blonde. My hands weren't stained but it does stain your fingernails. Using the the pink, my nails looked okay although I did use a Manicare 4-sided nail buffing block (Brought mine on Amazon) to get rid of the staining. Leaves your hair shiny, well conditioned and soft. Much cheaper than going to the hairdressers for a toner! Update: I use this once a week now to keep the colour topped up. I DO use gloves now! Top tip! If you want the colour to last longer, I've started using the PROVOKE Hair Gloss - High Shine Coat Shampoo.

### ⭐⭐⭐⭐⭐ Brilliant hair mask for blonde orange and yellow hair
*by N***T on 25 October 2025*

Brilliant hair mask for orange and yellow undertones after bleaching i had 3 rounds of bleaching and stillhad orange and yellow tones on my lengths had a shower and left it on 5 mins and wow gone to ash blonde from orange and yellow couldn't belive something like this would work but it has so if you have got orange and yellow tones get this stuff it will make it go ash blonde and then you can work to get platinum it has blue tone for orange pigments and purple for yellow pigments I will carry on using this icy stuff also got the shampoo and conditioner in the same brand and works like a treat on your white baby hair goes slightly purple but remember clarifying shampoo removes it from your head and baby hair and hair and it won't dye it completely goes in a few washes highly recommended pot is huge goes a long way

### ⭐⭐⭐⭐⭐ An ezcellent pink hair dye
*by F***R on 23 August 2025*

I have white/grey hair and this product produces a lovely shade of mid pink. It is so easy to apply and lasts a few weeks. It leaves my hair soft and shiny. It is easier to use than cream dyes, far less messy! Having used at least 5 other pink hair dyes I have found this the very best, it is also really economical as I can just touch up the roots every few weeks. The pot is lasting months and months, and excellent product, highly recommended.

## Frequently Bought Together

- Pro:voke Go Icy Intensive Toning Hair Mask 300ml
- Pro:voke Touch of Silver Silver Nourish Conditioner (200ml)

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-03-09*