Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success Hardcover – April 25, 2017

Very structure and provide rich examples and explanations. You can learn from real life examples and learn the rationale behind it

Pretty insightful book about growth hacking, starting from ensuring your product elicits “aha” moment in customer which resulted in product-market fit, running customer acquisition, retention and winning back churned user. Although I found some of the insights not super new, but I was able to gain so many valuable examples from existing start up / product and it’s still good to have an expert validate the approach.One important takeaway that this book also discussed is the event which may cause growth to stall, such as spending too much on a particular marketing channel to the point that it becomes saturated.Overall, an easy-to-understand read as the writing itself is also light and clear - I truly enjoying reading the book!

A must-read for any entrepreneur and even for intrepreneurs out there. The book is a gem chest full of inspiring and indicative examples of how the successful companies achieved their growth.

Growth Hacking might be the most misunderstood term in businesses today. Sean and Morgan have done a brilliant job of defining what Growth Hacking really is and have laid out a step by step guide that any size company can follow to grow. This book gave me a personal sense of satisfaction knowing that I had used a similar methodology for growing a company, but it was so nice to have example after example of how different companies (Dropbox, Qualaroo, Inman news, Airbnb, etc.) implemented each of the sections of Hacking Growth (Acquisition, Activation, Retention, Revenue, and Referral) and how to build a team around this concept.If you think Growth Hacking is marketing then you need to read this book.If you need Growth at your company but aren't sure if you should focus on existing customers, new products, new customers, etc., you need to read this book.If you are starting a company, read this book.If you are at a mid-size or enterprise company and you don't have a Growth Team, read the book.If you want a team that can optimize every part of your company, this book tells you how to organize them.Big thanks to Sean and Morgan's contribution to helping any company grow from a scientific method.

Just received my copy of Hacking Growth and I can already tell that it is going to be one of those classic business books that I return to again and again long after reading it the first time. The book is full of incredibly smart ideas for ways to grow your business - no matter what business you are in. What I love the most is that everything in the book is backed up with proof and examples of how these techniques and ideas have been used with proven and repeated success--so after reading this book there is no need to just throw something out there to see what sticks anymore.The book is presented in a smart and thoughtful format, with part 1 covering the method and process of Growth Hacking and part 2 being the playbook for applying the method of Growth Hacking to your specific business. I think the format makes the book easily digestible and I found the writing thorough and the information to be actionable.Simply put, Hacking Growth is a must-read for any marketer, manager, owner, or entrepreneur who is trying to grow their business in today's ever-changing market.

The book is very dry, has endless run on paragraphs and repeats itself too much at times. Some of the information is also insanely situational and only applies to some companies. But there are endless gems in here and it's definitely worth powering through to learn more and ingrain good marketing theory into your brain

The idea of growth hacking and how the book presents it was definitely useful. There were some sections of the book that seem too drawn out and could be further simplified and shortened.

This is a true step-by-step playbook for any growth marketer who wants to drive revenue and grow their business.The authors (leaders of the "growth hacking" movement; one author is the guy who coined the term) set the record straight that "growth hacking" is not a tactic or strategy. It's not a one-and-done hack that will instantly drive a flood of new users. Rather, growth is a mindset and done through a very methodical process by which you run small tests at low risk as fast as possible to generate quick wins, then iterate and grow incrementally. That's exactly what this book teaches.The authors walk the reader through each stage of building a growth machine, give examples from real companies, and, the best part, they apply this process to a hypothetical scenario/product so you can see what it would look like from beginning to end.The steps the authors will walk you through in detail:Part 1 – The Method-Building growth teams-Determining if your product is a must have-Identifying your growth levers-Testing at high-tempoPart 2 – The Growth Hacking Playbook-Hacking acquisition-Hacking activation-Hacking retention-Hacking monetization-A virtuous cycle of growthIf you're looking for a magic bullet that will make your product go viral and save your business, this is not the book for you (sorry, there is no magic bullets in business). However, if you're looking to learn a process whereby you can learn how to design high-tempo tests, find your growth levers, and engineer a long-term growth machine, this is the book for you.I run growth at a venture-backed company in Silicon Valley and consider myself pretty advanced, and I learned a ton from this book. I highly recommend it to anyone in marketing, product, and growth.