---
product_id: 394265576
title: "Strength Cure Blonde Purple Shampoo for Blonde & Lightened Color-Treated Hair, 1.7 Fl Oz"
brand: "pureology"
price: "A$42"
currency: AUD
in_stock: true
reviews_count: 5
category: "Pureology"
url: https://www.desertcart.com.au/products/394265576-strength-cure-blonde-purple-shampoo-for-blonde-and-lightened-color
store_origin: AU
region: Australia
---

# Plant-based Keravis protein Purple pigment tones brass Antioxidant Astaxanthin repair Strength Cure Blonde Purple Shampoo for Blonde & Lightened Color-Treated Hair, 1.7 Fl Oz

**Brand:** pureology
**Price:** A$42
**Availability:** ✅ In Stock

## Summary

> 💜 Elevate your blonde game—because your hair deserves the VIP treatment!

## Quick Answers

- **What is this?** Strength Cure Blonde Purple Shampoo for Blonde & Lightened Color-Treated Hair, 1.7 Fl Oz by pureology
- **How much does it cost?** A$42 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/394265576-strength-cure-blonde-purple-shampoo-for-blonde-and-lightened-color)

## Best For

- pureology enthusiasts

## Why This Product

- Trusted pureology brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Damage Defense:** Keravis protein strengthens strands to prevent breakage and split ends
- • **Antioxidant Healing:** Astaxanthin repairs and protects fragile, color-treated hair
- • **Brass-Busting Power:** Neutralizes yellow & orange tones for flawless blonde brilliance
- • **Salon-Trusted Formula:** Professional-grade toning with zero residue and no staining
- • **Sulfate & Paraben Free:** Gentle, vegan formula safe for all lightened hair types

## Overview

Pureology Strength Cure Blonde Purple Shampoo is a sulfate-free, vegan formula designed to neutralize brassiness in blonde, platinum, grey, and silver hair. Infused with plant-based Keravis protein and antioxidant Astaxanthin, it strengthens and repairs color-treated strands while delivering vibrant, cool tones. Trusted by salons, this shampoo leaves hair soft, shiny, and protected from future damage without any oily residue or staining.

## Description

Cleanse, restore and tone highlighted or blonde color-treated hair with Strength Cure Best Blonde Shampoo. The ZeroSulfate Purple Shampoo formula features deep purple pigments and Pureology's exclusive AntifadeComplex to help keep lightened hair toned while neutralizing brassiness. The complete system of shampoo and conditioner works to help restore and strengthen fragile, over-processed color treated hair. Apply a quarter sized amount into wet hair. Wait 1-3 minutes (for warm blondes), 3-5 minutes (for neutral blondes) and 5-15 minutes (for cool blondes). Rinse. Follow with Strength Cure Best Blonde Conditioner.

Review: Absolutely a step up from the previous purple shampoo I was using, that would only moderately tone and left my hair feeling dry. I'm seriously pleased with this. It's sulphate free, so it leaves my hair feeling exceptionally soft, almost like if I were bathing with a water softener installed in my house. There's no oily or greasy residue and I feel fine to keep styling my hair a day or two after washing. I have naturally dark blonde hair with a lot of natural red. I colour it lighter (medium blonde with lowlines) with an ashier tone, and I notice this has been doing great work in maintaining the tone and keeping my natural brassy colour at bay. I usually leave it on my hair about 5 minutes in the shower to really try to make it work. I also find I don't need to require too much to wash my long hair - a bit goes a considerable way. No staining on my tub, my facecloth, or even my microfibre shower curtain. It comes right off without issue for me, even if it was dried on. No staining on my hands or skin either, and I am very pale in winter! If I had any comment it's I'm not the biggest fan of the scent. My previous shampoo is inferior in other ways but smelled nicer. This is a bit strong in the shower and has sort of a chemical way of the smell, though it's not unbearable by any means - just not my favourite. It does mute a lot on your dried hair and the scent warms and relaxes considerably. But I am sold overall on this!
Review: Brilliant Smell: Gorgeous Shampoo quality: Excellent

## Features

- Toning Purple Shampoo: Strength Cure Blonde color depositing Shampoo neutralizes unwanted yellow tones in all blonde, platinum, grey and silver hair. Removes undesirable brassy warmth and brightens
- Reparative Formula: With the same base as Strength Cure this formula repairs damage; plant-based protein Keravis strengthens strands and prevents damage, antioxidant Astaxanthin heals and repairs
- Key Benefits: Blue-based purple formula tones down yellow and orange brass in blonde and lightened hair; for icy white to honey blonde; fortifies and repairs, heals split ends, prevents future damage
- Suggested Use: Apply dime-sized amount to wet hair at the scalp, emulsify into a rich lather and work down ends where brassiness resides. Rinse. For extra toning leave on longer or repeat wash
- Trusted by salons and professionals, Pureology's shampoo formulas are sulfate-free, paraben-free, vegan, and safe for color treated hair. Try the Strength Cure Blonde Conditioner for toning benefits

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0899BMKMV |
| ASIN  | B0899BMKMV |
| Best Sellers Rank | #117,998 in Beauty ( See Top 100 in Beauty ) #5,053 in Hair Shampoos |
| Customer reviews | 4.6 4.6 out of 5 stars (2,596) |
| Date First Available  | 1 August 2020 |
| Manufacturer | Pureology |
| Manufacturer  | Pureology |
| Product Dimensions | 3.5 x 3.5 x 9.8 cm; 48.19 g |
| Product Dimensions  | 3.5 x 3.5 x 9.8 cm; 48.19 g |

## Product Details

- **Age range (description):** Adult
- **Brand:** Pureology
- **Hair type:** Color Treated
- **Item form:** Liquid
- **Scent:** Orange

## Images

![Strength Cure Blonde Purple Shampoo for Blonde & Lightened Color-Treated Hair, 1.7 Fl Oz - Image 1](https://m.media-amazon.com/images/I/71paf+2kdVL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by J***. on 8 March 2024*

Absolutely a step up from the previous purple shampoo I was using, that would only moderately tone and left my hair feeling dry. I'm seriously pleased with this. It's sulphate free, so it leaves my hair feeling exceptionally soft, almost like if I were bathing with a water softener installed in my house. There's no oily or greasy residue and I feel fine to keep styling my hair a day or two after washing. I have naturally dark blonde hair with a lot of natural red. I colour it lighter (medium blonde with lowlines) with an ashier tone, and I notice this has been doing great work in maintaining the tone and keeping my natural brassy colour at bay. I usually leave it on my hair about 5 minutes in the shower to really try to make it work. I also find I don't need to require too much to wash my long hair - a bit goes a considerable way. No staining on my tub, my facecloth, or even my microfibre shower curtain. It comes right off without issue for me, even if it was dried on. No staining on my hands or skin either, and I am very pale in winter! If I had any comment it's I'm not the biggest fan of the scent. My previous shampoo is inferior in other ways but smelled nicer. This is a bit strong in the shower and has sort of a chemical way of the smell, though it's not unbearable by any means - just not my favourite. It does mute a lot on your dried hair and the scent warms and relaxes considerably. But I am sold overall on this!

### ⭐⭐⭐⭐⭐ Review
*by F***N on 12 July 2025*

Brilliant Smell: Gorgeous Shampoo quality: Excellent

### ⭐⭐⭐⭐⭐ Review
*by J***L on 27 June 2025*

I love this purple shampoo for my overly blond highlighted hair that I thought was beyond repair. I tried the Redken purple shampoo first and found it so drying but this leaves my hair much softer and there is no staining on hands or shower. It maintains the color as much less brassy and I use it when I wash my hair, which os only twice a week. I use it with K18 molecular hair mask and a Color Wow conditioner and my hair is in better condition than ever. Highly recommend.

## Frequently Bought Together

- Pureology Strength Cure Blonde Purple Shampoo - For Blonde & Lightened Color-Treated Hair, Tones & Fortifies Brassy Hair, Sulfate-Free & Vegan
- Pureology Strength Cure Conditioner - For Damaged and Color-Treated Hair, Softens & Strengthens Hair, Sulfate Free & Vegan
- Pureology Hydrate Superfood Treatment - For Dry, Color-Treated Hair, Deeply Hydrating Treatment Mask, Silicone-Free, Vegan, Updated Packaging, 6.8 Fl Oz

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-01-28*