BASIC MARKETING: A Marketing Strategy Planning Approach

If you're looking at this book because you are in Prof Millers class and he says you have to buy the special edition "because there is an extra chapter", dont listen to him! This is the exact same book and you can rent it for $100 less than the other version. I used it and got an A in his class, the extra chapter is like 3 pages long and you get most of the material from lecture anyway. Trust me you can get by without an issue and save yourself that $100

This book is set up as a course and offers not only information and reviews, but graphs, charts, and several other visual aids to help one learn the subject. I highly recommend it.

This product was shipped fast and delivered as stated. Overall, the content was okay considering it is a textbook. However, I didn't really like how the book was laid out. For instance, there's a lot of headings that can be confusing without reading the rest of the content. Some of the charts were confusing and the material seemed to jump around a lot and was repetitive at times.

Might be one of the best textbooks I have read... my professor is big on reading so we were forced to read the whole textbook, but it was actually a very pleasant read. I feel like the subjects and examples were pretty up to date and the graphs and charts were helpful.

The book I received was not as pictured. It was the international edition which state on the cover "Not for use in the USA". I rated this as 4 stars however because the seller was very helpful to me after the error was discovered and promptly refunded my payment. I would do business with her again.

Good book to have for your business, especially new in the business world. The price was right. It has a lot of good information and is good reading. I would recommend it to others, not just college student, but new business owners as well. I hope this helps the next buyer.

This book was easy to read and follow. My course is finished now and I found I was able to easily follow along and grab the concepts because of this book.

Wonderful text for marketing