---
product_id: 371427065
title: "Serum - Bright Side Up | Brightening, Hydrating with Niacinamide, Vitamin C, Non-irritating, Lightweight, 1.01 Fl Oz"
brand: "i dew care"
price: "A$87"
currency: AUD
in_stock: true
reviews_count: 5
category: "I Dew Care"
url: https://www.desertcart.com.au/products/371427065-serum-bright-side-up-brightening-hydrating-with-niacinamide-vitamin-c
store_origin: AU
region: Australia
---

# 20% Vitamin C boost Hydrating Niacinamide blend Lightweight, non-sticky formula Serum - Bright Side Up | Brightening, Hydrating with Niacinamide, Vitamin C, Non-irritating, Lightweight, 1.01 Fl Oz

**Brand:** i dew care
**Price:** A$87
**Availability:** ✅ In Stock

## Summary

> ✨ Brighten your day, the smart way!

## Quick Answers

- **What is this?** Serum - Bright Side Up | Brightening, Hydrating with Niacinamide, Vitamin C, Non-irritating, Lightweight, 1.01 Fl Oz by i dew care
- **How much does it cost?** A$87 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.au](https://www.desertcart.com.au/products/371427065-serum-bright-side-up-brightening-hydrating-with-niacinamide-vitamin-c)

## Best For

- i dew care enthusiasts

## Why This Product

- Trusted i dew care brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Glow Like You Mean It:** Powerful Vitamin C brightens and revitalizes dull skin for that coveted radiant look.
- • **Effortless Everyday Use:** Lightweight, non-irritating formula absorbs quickly—perfect for busy professionals on the go.
- • **Hydration Meets Clarity:** Niacinamide deeply hydrates while refining skin texture, keeping your complexion smooth and fresh.
- • **Sleek & Smart Packaging:** Pump bottle design ensures hygienic, precise application—no waste, just glow.
- • **Inclusive Skincare Vibes:** Formulated for all skin types and genders, because glowing skin is for everyone.

## Overview

I Dew Care's Bright Side Up Serum is a 30ml powerhouse featuring 20% Vitamin C and hydrating Niacinamide in a lightweight, non-sticky formula designed to brighten and smooth skin. Packaged in a hygienic pump bottle, it suits all skin types and delivers visible radiance with every use.

## Description

Bring dull skin back to the bright side with our Vitamin C brightening serum! Bright Side Up is back with a less sticky formula, new package, and improved ingredients.

Review: I have been using this product for years. It makes my face soft, dewy, and glowing. I had stopped using this product for a while, and I noticed a difference. And so this is one of my "must have" skin care products. I apply each morning after cleansing and toning. After applying this serum and before sunscreen, I also put on snail muchin serum (another effective skin product). I went from purchasing the most expensive skin care products in exchange for Korean products. They seem to have better ingredients and they are priced well. And my skin actually looks better now!
Review: been using this for 3 weeks and my face gets hydrated! for 8mos been experiencing a super dry face and this is a perfect serum for me!

## Features

- ✅ WHO IS I DEW CARE: Seriously Fun Skincare. We make fun formulas that seriously work. Smile-inducing K-beauty for her, him, they, and everyone.
- ✅ ABOUT VITAMIN FRANCHISE: Radiant, bright looking skin is no longer a dream with Vitamin Franchise! Jam packed with vitamin C, the Vitamin Franchise is loved for its ability to enhance skin radiance to give your skin that glow of your dreams.
- ✅LOOK ON THE BRIGHT SIDE: Bring dull skin back to the bright side with our Vitamin C brightening serum! Bright Side Up is back with a less sticky formula, new package, and improved ingredients. Comes in a 30ml (1.01 fl oz.) bottle with a pump.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Manufacturer | I DEW CARE |
| Item model number | 8806190721839 |
| Product Dimensions | 10.29 x 3.81 x 3.68 cm; 91 g |
| ASIN | B08WLRPMFZ |

## Product Details

- **Skin type:** All
- **Product benefits:** Brightening
- **Use for:** Skin
- **Scent:** grapefruit
- **Special ingredients:** niacinamide, panthenol, vitaminc, vitamine

## Images

![Serum - Bright Side Up | Brightening, Hydrating with Niacinamide, Vitamin C, Non-irritating, Lightweight, 1.01 Fl Oz - Image 1](https://m.media-amazon.com/images/I/515kO4uDgoL.jpg)

## Questions & Answers

**Q: Can I use this product at night?**
A: Hi Memebox here :)

I Dew Care's Bright Side Up is perfect for daily use both morning and night. Wear it on it's own or under your favorite foundation for glowy and hydrated skin. Don't forget your SPF!

I hope my answer is helpful for your shopping.

**Q: Can i use my daily cream before or after this product? can i use the rose quartz roller after putting in?**
A: Personally I haven’t found an issue with using other products. The product dries quickly so it doesn’t layer or anything. I use moisturizer immediately after, I don’t see why a roller wouldn’t work.

**Q: What are the ingredients????**
A: Hi, I DEW CARE here :)

Here is the Full Ingredients list for Bright Side Up

Water, Glycerin, Butylene Glycol, Dipropylene Glycol, Alcohol, 1,2-Hexanediol, Niacinamide, Tranexamic Acid, Ascorbic Acid, Citrus Paradisi (Grapefruit) Fruit Extract, Pantothenic Acid, Lactobionic Acid, Tocopheryl Acetate, Sodium Hyaluronate, Chondrus Crispus (Carrageenan) Extract, Phenoxyethanol, PEG-60 Hydrogenated Castor Oil, Saccharum Officinarum (Sugarcane) Extract, Carbomer, Caprylyl Glycol, Tromethamine, Opuntia Coccinellifera Fruit Extract, Ethylhexylglycerin, Adenosine, Biosaccharide Gum-1, Disodium EDTA, Cyanocobalamin, Biotin, Folic Acid, Pyridoxine, Thiamine HCL, Tocopherol, Fragrance

Hope my answer is helpful to your shopping!

**Q: Is there something i dew care has done to the formula so the vitamin c is stable/not degrading?**
A: Hi Memebox here :)
The Vitamin Collection is packed with high-performing ingredients that work together to give your skin results you can see. Both the formulas and the packaging have been thoroughly tested, including stability testing—supporting a safe and effective formula for at least 2 years in its current packaging ensuring this product meets our product quality standards.

I hope my answer is helpful for your shopping :)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by L***. on 15 February 2024*

I have been using this product for years. It makes my face soft, dewy, and glowing. I had stopped using this product for a while, and I noticed a difference. And so this is one of my "must have" skin care products. I apply each morning after cleansing and toning. After applying this serum and before sunscreen, I also put on snail muchin serum (another effective skin product). I went from purchasing the most expensive skin care products in exchange for Korean products. They seem to have better ingredients and they are priced well. And my skin actually looks better now!

### ⭐⭐⭐⭐ Review
*by E***A on 14 August 2025*

been using this for 3 weeks and my face gets hydrated! for 8mos been experiencing a super dry face and this is a perfect serum for me!

### ⭐⭐⭐⭐⭐ Review
*by M***. on 4 October 2025*

This is a must have for shiny healthy looking skin

## Frequently Bought Together

- I DEW CARE Vitamin C Face Serum - Bright Side Up | Hydrating with Niacinamide, Korean Glass Skin Care, Facial Treatment, Non-irritating, Lightweight, Exfoliating, 1.01 FL Oz
- I DEW CARE Vitamin C Face Moisturizer - Say You Dew | Korean Skin Care Routine Panthenol, Niacinamide, Non-irritating, Hydrate and Illuminate Glass Smoother Skin, 1.69 FL Oz
- I DEW CARE Skin Care - Hydra Vibes 8-Hyaluronic Acid Moisturizer | Hyaluronic, Face Moisturizer, Hypoallergenic Formula, Glass Skin, Vegan, Cruelty-Free, Illuminating, 1.69 FL Oz.

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**Shop now:** [https://www.desertcart.com.au/products/371427065-serum-bright-side-up-brightening-hydrating-with-niacinamide-vitamin-c](https://www.desertcart.com.au/products/371427065-serum-bright-side-up-brightening-hydrating-with-niacinamide-vitamin-c)

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*Product available on Desertcart Australia*
*Store origin: AU*
*Last updated: 2026-03-04*