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L**E
I'm not a fan of the textbook industry in general with the constantly "updated" new editions that force poor students to fork ov
So much fluff. I'm not a fan of the textbook industry in general with the constantly "updated" new editions that force poor students to fork over cash while getting little actual value. Related do this, I find it hypocritical that this book has a chapter on business ethics, yet it is in its 11th edition! How ethical is that?I find it interesting that the professors write an entire chapter on entrepreneurship and seem to give great advice for the aspiring entrepreneur for how its done, yet these professors have never actually been entrepreneurs themselves. Anyone could write the advice they give: have a business plan! (duh), work hard (duh), it might not be as easy as you think (again duh). Yet they someone seems to fill an entire 30 page chapter with this obvious advice.There is a lot of writing about things I don't think they actually understand. At one point, its mentioned that when you buy stock, you're giving the company money that they can invest in their business. This is not how the stock market works...when you buy stock you are buy from another trader, the company gets none of your money. Only at the initial public offering (IPO) does a company get money from the public, after that, their stock trades on the secondary market. This is the reason why if companies need more money, they will issue more shares of stock. Just one example of the authors writing about things they don't truly know about, but do because they felt compelled to fill a massive 800 page tome with all kinds of similar crap.Overall, the book's main points could be condensed down to a 30 page pamphlet, and that would have provided the average student with something way more useful. Unfortunately I think most people will be forced to buy this book for a class, but if you're able, please pass. Or see if you can get through the class will a cheaper, used, earlier edition. I sincerely doubt there is a big difference between the 1st and 11th edition of this book.
J**.
Common Sense, but easy to read
The text was very easily laid out and simple. I felt that the length of the chapters was adequate and not to overwhelming. The language of the text was easy to understand, good sentence structure, and of course the diagrams helped. I will be selling this book back to Amazon since a lot of the matieral covered here was more common sense and I won't really benefit anything out of it. Management is not my major so Not to bad to take a $15 "renting" fee for a semester.
M**C
Real World Education
I like the way this book is written. It introduces a real life company at the beginning of each chapter and then uses at an example for that lesson. The topics and subtopics are clearly defined. The way it is written is engaging.
S**N
Needlessly long, great text book to fall asleep to - but good content still
The book has excellent content, but has more examples than anything. It could easily have said everything it did in less than half the space. Feels very fluffed up with work count to meet publisher needs rather than with actual useful information. If you need this for a class, well, you're stuck with it, but if you don't need it, don't buy it - all the information is easily found online in much easier to digest formats.
J**N
Great book! Very informative.
Really like this book...even though it's a strenuous class, it covers everything I need to know. I might purchase this after the semester to refer to when all is said and done.
C**0
Well written, couldn't have made it through my college course without it!
I'm so happy I was able to rent this greatly needed text for my 300 level business management course. We used it in class quite a bit. I could not have made it through the course without it. I was quite well written and thought provoking.
L**R
Four Stars
Very happy I received it in a timely manner
P**Y
Four Stars
Cheapest way to get this book for class. Always a plus.
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