Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires Hardcover – Import, 5 June 2009

Mark Joyner is one of the ‘originals’ in the online marketing world. Integration Marketing got me hooked from the first page!

A nice little book your book shelf cries for. If you are a successful internet marketer, it is a summary of your success' reasons, if you are new to internet marketing, it delivers basic knowledge and if you have nothing to do with internet marketing, it is still a must read, as you are the costumer who wants to make informed and educated buying decisions.Mark Joyner is a genius and regarding internet marketing 10 years ahead the industry. His Integration Marketing (invention 2002) was showing the way of being efficient and earning fast money for the last decade. The timing of this publication lets me playing with the thought that already something new, another breakthrough, is on the way...In his short book Joyner presents the evolution of the term (what is and what isn't integration marketing) and teaches its use for good. While on the surface it might appear as a play with words (it is not by chance that he bypasses synonyms) it will take multiple re-readings until we discover all layers. We get acquainted with a smart and all-round system. Some parts of it we could name also the masterpiece of the synergy of partnering, or win-win Joint ventures or simply the benefits of fair cooperation with the competition. Of course it's more than that.This book is an excellent course also for the average customer on the way to learn and practice self-responsibility, conscious buying behavior and self-protection against painful moments of disappointment. If you are informed about the main tools, means and methods of being hypnotized to buy, if you know the most important marketing tactics (up-sells, cross-selling & Co.) you'll be able also to say no to yourself if the family burse allows one purchase at most instead of two or three at a time.Joyner is more than a master of internet marketing. He is also a big intellectual cook knowing very well not only the ingredients but also the optimal relation between them. I tend to say: one of the most important lectures of 2009.

This is a very short book with the typical structure that Mark Joyner knows very well. One "idea-force", straight to the point, a lot of examples and no a lot of pages with no sense words to reinforce the main idea.I still thinks that "Mind Control Marketing" is the Mark's best but this is my second option about their books.

Mark Joyner has done us all an enormous favor for writing this book. I've read two other books by Joyner but I have to admit that Integration Marketing is my absolute favorite.Integration Marketing is not a tactical approach to business growth, it's a foundation on which to build and develop from. After my first time reading the book I instantly started recognizing this powerful strategy being utilized all around me. Previously I was oblivious. Joyner admits he didn't create Integration Marketing. Instead he observed specific business practices that nobody else had really given much attention to, tested it in his own business, fine tuned it... and then gave it a name.I have the utmost respect for Mark and I appreciate that someone finally stepped up to give Integration Marketing some much deserved attention. I use what Mark teaches and my results have been phenomenal. If you truly absorb what Mark is teaching you in this book and you apply it to your business.... the possibilities are as endless as the profits you'll be shoveling into your bank account.

Excellent book and not a terribly long read, caught myself thinking about it for days and wanting to implement what gets taight